Role Description We’re looking for a Performance Marketing Content Producer/Creator to join our growing marketing team and help drive performance marketing across the Dispensed Global portfolio: AUS, UK, and NZ. This is a hands-on role focused on creating high-performing paid social content across Meta, YouTube and TikTok. - Produce performance-driven content for paid social - Create short-form video and static assets designed to convert - Focus on Meta and TikTok initially, with expansion into other platforms over time - Build a consistent creative pipeline - Deliver a steady volume of new content each week - Develop variations across hooks, formats, angles, and messaging - Iterate based on performance data - Work with the growth team to understand what is working and why - Continuously improve content based on results, not opinion - Own the end-to-end production process: Ideation, scripting, filming, editing, and publishing-ready outputs - Work both behind the camera and on camera where required - Contribute to creative strategy - Bring ideas, formats, and trends into the business - Help shape how our brands show up across paid channels Qualifications - 4-5 years experience in paid social or performance content, ideally in DTC, ecommerce, or digital-first brands - Strong understanding of the strategy that drives performance: Hooks, pacing, storytelling, CTAs, and platform-native formats - Confident video production and editing skills: Tools like CapCut, Premiere Pro, or similar - Comfortable on camera: Able to present naturally in short-form video as EGC/UGC style content is incredibly important - High output, execution-first mindset: You enjoy producing, testing, and iterating quickly - Strong organisational skills: Able to manage multiple pieces of content at once - TGA & AHPRA: Ideally you have experience with or an understanding of creating legally compliant advertising under these governing bodies Benefits - Work From Anywhere. 🌍 - A competitive salary and awesome benefits package. 💰 - A supportive and positive work environment. 🌟 - Opportunities to grow and develop your career. 📈 - Opportunity to transform lives through alternative medicine. 💡

Role Description We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales. You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building. What You'll Own: - Paid Media Ownership & Agency Leadership - Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram). - Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing. - Set clear goals, KPIs, and expectations for agencies. - Review performance, challenge assumptions, and approve strategy. - Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards. - You are not a passive agency manager — you own the outcome. - Transition from Agency-Led to In-House Execution - Assess what should remain agency-managed vs brought in-house. - Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution. - Personally execute and optimize campaigns where appropriate. - Define tooling, processes, and documentation required to scale in-house. - Hire or develop additional paid media support as needed. - Google Ads (Primary Revenue Channel) - Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education. - Partner with merchandising to prioritize SKUs, manage inventory constraints, and support launches, refurbished inventory, and clearance. - Ensure strong alignment between search intent, landing pages, and conversion tracking. - Meta Ads (Demand Creation + Retargeting) - Own Meta strategy across prospecting (education-driven, high-intent audiences), retargeting (site, CRM, engagement-based), and product launches and promotional bursts. - Direct creative strategy in partnership with internal creative teams. - Review and approve creative testing plans and results. - Ensure Meta is used to create demand, support high-AOV consideration cycles, and feed lifecycle marketing. - Channel Expansion & Experimentation - Own testing and expansion into additional paid channels: Reddit, LinkedIn (wholesale, restaurant operators), affiliate and partner marketing, and influencer whitelisting/paid creator ads. - Decide when experiments are agency-led vs in-house. - Define clear hypotheses, success metrics, and scale/kill decisions. - Measurement, Reporting & Forecasting - Own performance reporting across all paid channels and agencies. - Track and optimize toward blended MER, contribution margin, paid revenue vs plan, and lead revenue conversion (30/60/120 days). - Build clear weekly and monthly reporting for leadership. - Ensure attribution, tracking, and data integrity are solid and improving. - Cross-Functional Leadership - Partner closely with merchandising (inventory, pricing, promotions), lifecycle marketing (email/SMS, lead nurturing), creative (ads, landing pages, messaging), and sales/wholesale (lead quality, follow-up loops). - Translate company goals into actionable paid media strategy. - Represent paid media in planning, launches, and retrospectives. Qualifications - 5–8+ years in paid/performance marketing. - Deep experience with Google Ads and Meta Ads. - Proven experience managing and scaling agency relationships. - Strong analytical and financial mindset. - Comfortable owning revenue and efficiency metrics. Requirements - Experience bringing paid media in-house from agencies (bonus). - High-AOV ecommerce or B2B-adjacent experience (bonus). - Shopify-based ecommerce experience (bonus). - Experience in coffee, hospitality, or equipment-based businesses (bonus). Benefits - Flexible schedule with opportunities for growth. - Work remotely from the comfort of your own home. - Join a dynamic and passionate international team in the exciting world of coffee. How to Apply If you're ready to join our team and play a key role in shaping our talented workforce, please submit your resume in English (resumes in other languages will be immediately disqualified). We look forward to hearing from you! Pro Coffee Gear is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Role Description We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels. You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth. Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels. This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value. What You'll Own - Full management of Meta Ads, from campaign builds to daily optimisation and scaling - Testing new platforms including TikTok, Google, and YouTube - Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads - Landing page and funnel optimisation to improve conversion rates - Budget allocation and forecasting across channels - Weekly reporting on performance, insights, and strategic recommendations - Building scalable processes and systems as we grow the marketing function Qualifications - 2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands - Track record of profitably scaling ad spend (£30k+ monthly) - Strong grasp of unit economics: CAC, LTV, MER, contribution margin - Experience developing creative briefs and working with creative teams - Analytical mindset with ability to translate data into action - Comfortable working autonomously in a fast-paced environment - Clear communicator who can explain performance and strategy to non-marketers Nice to Have - Experience in health, wellness, supplements, or beauty - TikTok or Google Ads experience - Familiarity with Shopify, Klaviyo, Triple Whale - Understanding of retention and email marketing Benefits - Fully remote with flexible hours (just maintain GMT overlap) - Competitive rate based on experience - Paid time off including UK bank holidays - Direct access to founders with real input on strategy - Opportunity to shape the marketing function of a growing brand - Products that genuinely help people feel better Important - This is a contractor position (not employment) - Applications welcome globally - Minimum 4-hour daily overlap with UK hours required - Please submit CV in English - Note: Applications without a Vocaroo submission will be rejected.

• Lead and scale performance marketing initiatives across global markets. • Develop high-impact acquisition strategies, optimizing marketing investments. • Drive measurable business outcomes across multiple digital advertising platforms. • Own the end-to-end paid media function—from strategic planning to performance analysis and team leadership. • Establish robust measurement frameworks using attribution models, incrementality testing, and performance analytics. • Monitor campaign performance, implement data-driven improvements, and conduct structured A/B testing.