Role Description We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels. You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth. Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels. This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value. What You'll Own - Full management of Meta Ads, from campaign builds to daily optimisation and scaling - Testing new platforms including TikTok, Google, and YouTube - Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads - Landing page and funnel optimisation to improve conversion rates - Budget allocation and forecasting across channels - Weekly reporting on performance, insights, and strategic recommendations - Building scalable processes and systems as we grow the marketing function Qualifications - 2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands - Track record of profitably scaling ad spend (£30k+ monthly) - Strong grasp of unit economics: CAC, LTV, MER, contribution margin - Experience developing creative briefs and working with creative teams - Analytical mindset with ability to translate data into action - Comfortable working autonomously in a fast-paced environment - Clear communicator who can explain performance and strategy to non-marketers Nice to Have - Experience in health, wellness, supplements, or beauty - TikTok or Google Ads experience - Familiarity with Shopify, Klaviyo, Triple Whale - Understanding of retention and email marketing Benefits - Fully remote with flexible hours (just maintain GMT overlap) - Competitive rate based on experience - Paid time off including UK bank holidays - Direct access to founders with real input on strategy - Opportunity to shape the marketing function of a growing brand - Products that genuinely help people feel better Important - This is a contractor position (not employment) - Applications welcome globally - Minimum 4-hour daily overlap with UK hours required - Please submit CV in English - Note: Applications without a Vocaroo submission will be rejected.