• Own the messaging and positioning for major product areas. Make it clear, consistent, and easy for Sales, Partnerships, Account Management, and Marketing to use. • Partner with the broader marketing team to ensure our website, campaigns, and lifecycle messaging clearly communicate our value and stand out in the market. • Lead go-to-market strategy for new features, integrations, and programs. From early planning through launch and follow-through, you’re accountable for results. • Work closely with Product to deeply understand how our financing and payments actually work — from application to funding, payouts, refunds, and everything in between — and translate that into simple, compelling stories. • Bring the voice of the merchant and the consumer into the room. Use customer calls, feedback, win/loss insights, and market research to influence product direction and priorities. • Align teams around what matters most. Get Sales, Partnerships, Account Management, Product, CX, and Marketing on the same page before and after launches. • Build enablement that people actually use, especially for large businesses and platform partners. You’re comfortable creating pitch decks, FAQs, case studies, battlecards, landing pages, loom videos, live training content, one-pagers (but not the dreaded PDF!), and more. • Map the full customer journey and work with Growth on lifecycle and trigger-based campaigns that drive activation, repeat usage, and competitive wins. • Track what’s working (and what’s not). Look at acquisition, adoption, and revenue impact, then adjust.

• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies. • Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space. • Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training. • Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win. • Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering. • Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit. • Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks. • Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.

• Create a scalable process for intaking and building account lists for GTM to support targeted sales efforts • Program manage Account list creation process for GTM to support the team in targeted sales efforts • Program manage initiatives to create new data signals or intelligence with our Data Eng and GTM teams • Be an account data expert helping to guide GTM on what data attributes to use when building account lists • Create Account lists for GTM stakeholders based on clear list requirements leveraging multiple data sets • Partner with our SaaS Platform team to continuously feed the top of funnel with new Platform lists

• Drive Alignment Across Field Teams • Build and maintain strong relationships with partner account teams and Citrix regional sellers • Ensure both organizations are coordinated around target customers, shared priorities, and strategic opportunities • Facilitate effective field-to-field engagement and eliminate friction that slows down execution • Champion a unified value proposition that demonstrates how Citrix and its strategic partners jointly solve customer challenges • Activate high-value co-sell opportunities and ensure both sellers understand where and how to position joint solutions • Partner with sales leadership to track, influence, and accelerate joint deals across Enterprise and Commercial accounts • Engage directly in key customer cycles to reinforce joint value, build trust, and support deal progression • Ensure successful execution of co-selling strategies that lead to predictable, scalable revenue growth • Support partner go-to-market activities by reinforcing joint messaging across partners, distributors, and system integrators • Lead enablement programs, workshops, trainings, and customer/partner events that highlight the strategic alignment between Citrix and key partners