• Lead Transfr’s SEO and AEO strategy, helping workforce and education leaders discover Transfr when they are searching for solutions. • Build and execute an organic content strategy that turns audience questions, search insights, and business priorities into high-performing onsite and offsite content. • Own the day-to-day health and accuracy of transfrinc.com, making content updates in Webflow and ensuring the site reflects current messaging, products, campaigns, and priorities. • Improve website performance by optimizing page content, metadata, internal linking, content structure, calls to action, and conversion paths. • Identify technical SEO opportunities to improve crawlability, indexation, redirects, page speed, schema, broken links, and site health. • Manage Transfr’s social media agency and coordinate with Webflow design agency, freelancers, or other external partners to move projects forward.

• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Stay current on how generative search is evolving and bring back relevant insights • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI

• SEO & AEO Guru focusing on driving organic traffic and optimizing for search engines • Collaborate with team members to ensure comprehensive SEO strategies are implemented • Regularly monitor and report on organic performance based on defined KPIs • Develop and execute site migrations ensuring zero traffic loss • Build and optimize automated SEO workflows for sustained traffic growth • Engage in continuous learning to adapt to the evolving landscape of SEO and AEO strategies

• Develop and execute SEO strategy to boost search visibility and drive organic leads. • Conduct keyword research, prioritize growth opportunities and guide content creators. • Develop and implement high-quality backlinks building strategy. • Oversee technical SEO health. • Collaborate with content, product and engineering teams to optimize website. • Collaborate with data team to refine needed reports and drive insights. • Stay on top of industry trends and AI optimization opportunities.