• Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization • Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets; • Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution); • Lead capture workflows, qualification criteria, and integration into CRM for any marketing related campaigns • Ownership of the collateral library: creation, version control, compliance review, and distribution • Lead media relations, analyst relations, management of external marketing agencies and collaboration with external partners. • Collect, measure, and report on earned coverage and impact • Manage applications and submissions for industry awards, nominations, etc. • Work with Senior Designer to create sales-ready assets (decks, case studies, battle cards) • Build, mentor, and scale a high-performing team (demand, content, creative, events, comms); manage agency and vendor relationships and the marketing budget.

• Lead the marketing team: Build and mentor a high-performing marketing team focused on achieving ambitious growth targets. • Drive growth by developing and prioritizing marketing strategies effectively: Develop and execute multi-channel product marketing strategies. • Optimize the cost of customer acquisition and own marketing budgeting: Collaborate across marketing to establish and manage marketing budgets for each country. • Manage Wave’s brand: Oversee brand efforts, ensuring consistent and impactful brand communications.

• Lead marketing and communications department to elevate brand awareness, advance strategic goals, engage constituencies, amplify community stories, and support CEO and Board thought leadership • Oversee department operations including budgeting, staff management, and strategic planning • Direct development of print and digital products: website, newsletter, annual reports, social media, and fundraising materials • Use data-informed strategies to grow event registrations, program enrollments, and scholarship applications • Collaborate with Development on fundraising campaigns including Giving Tuesday and year-end appeals • Support CEO and Board for speaking engagements and media interviews with talking points and briefing materials • Communicate and collaborate with senior leadership, Board, staff, vendors, and stakeholders • Create KPIs to ensure communication channels advance NMF's mission, brand awareness, and audience engagement • Develop RFPs and manage marketing vendors • Ensure brand alignment across departments

• Establish workflows to increase efficiency and productivity. • Ensure operations are scalable, repeatable, and effective at meeting business partner needs. • Manage progress across key priorities aligned to business goals, ensuring resources are allocated efficiently, teams are informed, and issues are escalated and resolved. • Oversee marketing analytics. Develop dashboards and reports for KPIs, providing visibility into marketing performance, insights, and business impact. • Collaborate with marketing leaders and key stakeholders regarding priority initiatives and processes to ensure seamless operations. • Work closely with marketing teams to track priorities aligned to business goals. • Support the broader marketing team by contributing to coordinated planning and department priorities. • Be a hands-on leader willing to dive into details and work alongside teammates to achieve goals. • Track marketing Objectives and Key Results (OKRs).