Title: Marketing Operations, Financial & Budgeting Advisor - Hybrid Location: - Bloomfield, Connecticut, United States of America - Philadelphia, Pennsylvania, United States of America - St. Louis, Missouri, United States of America Job Description: Hybrid The Marketing Operations Center of Excellence (COE) is looking for an Operations Advisor to provide financial management support to our Marketing organization. This individual will report directly to the Financial Operations Senior Manager and will help with managing our financial operations process.  This individual will be critical in supporting our Marketing teams across each of our business areas including Evernorth Business Marketing, US Employer Business Marketing, and our COEs on their monthly financial reconciliations, quarterly forecast projections and annual planning criteria. Key Responsibilities: - Support the Financial Operations lead in managing the Enterprise Marketing budget process   - Partner with the Business Marketing / COE budget leads on a month basis to review pacing, reconcile actual spends, reforecast future months, discuss risks/opportunities and ensure budgets are being managed and tracked appropriately through the year. - Support the Financial Operations lead in creating quarterly projections. - Partner with finance to aggregate budget pacing reports for quarterly meetings with our Marketing leadership teams. - Support the onboarding of a new MarTech automation platform for budget tracking and forecasting for our organization.   - Identify process improvements within the Enterprise financial management process. - Support our Strategy and Planning Operations lead with annual Marketing plans where financial support and budgeting is required. - Support Marketing Operations team in ad hoc special projects that require financial management support. Core Qualifications/Competencies will ideally include the following: - 5- years of experience in a marketing operations / financial advisor environment - Strong financial and operations background with an understanding of financial planning and management, budgeting and forecasting within a Marketing organization. - Detail oriented, with excellent organizational skills - Ability to work with efficiency, speed and accuracy while remaining dedicated to being results oriented. - Strong analytical and problem-solving skills - Proficiency in MS Office Suite, especially in PowerPoint and Excel (Pivot Tables) - Ability to foster collaboration, value others’ perspectives and gain support throughout the organization - Self-starter with an ability to lead, influence and/or indirectly manage up or down as necessary - Goal-oriented and personally accountable; resourceful and self-directed - Ability to work from a Cigna Group office 3 days a week, as directed by the business If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. For this position, we anticipate offering an annual salary of 99,800 - 166,300 USD / yearly, depending on relevant factors, including experience and geographic location. This role is also anticipated to be eligible to participate in an annual bonus plan. At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here. About The Cigna Group Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you need a reasonable accommodation to complete the online application process, please email seeyourself@thecignagroup.com for assistance.  Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Role Description We are looking for a Marketing Operations Analyst to help scale the systems, processes, and data that power our marketing engine. This is a hands-on role for someone who enjoys building operational rigor behind campaigns, lead flow, reporting, and platform management. The right person will be systems-minded, detail-oriented, comfortable leveraging AI, and naturally curious with the initiative to improve processes, build new skills, and find better ways of working. This role sits within Revenue Operations and supports the marketing function. What You Will Do - Marketing Systems & Tools - Serve as the day-to-day admin and operator of HubSpot across marketing operations workflows, team enablement, standardization, and platform utilization. - Monitor and maintain HubSpot-Salesforce sync health, troubleshoot issues, and partner with Revenue Operations on integration improvements. - Campaign & Event Operations - Build and maintain the operational infrastructure behind marketing campaigns, including forms, landing pages, lists, segments, routing, and supporting workflows. - Own event operations and list-based lead processing, including imports, enrichment, QA, routing, and handoff to sales. - Enforce campaign operations standards across UTM governance, attribution, QA, and lead handoff. - Support ad hoc testing, routing, and operational requests for the marketing team. - AI, Automation & Efficiency - Integrate AI tools into day-to-day work to improve productivity and execution. - Use, build, and evolve AI-enabled workflows and automations that make recurring operational work more scalable, repeatable, and efficient. - Identify opportunities to improve and scale the team’s use of HubSpot through standardization, reusable assets, AI capabilities, and more efficient operational workflows. - Reporting & Data - Build, maintain, and deliver recurring marketing performance reports and dashboards. - Develop deep knowledge of our data to support segmentation, workflow logic, data requests, and analysis. - Monitor and maintain data health to support accurate reporting, lead flow, attribution, and pipeline outcomes across systems. - Ensure marketing adheres to data privacy laws and compliance requirements. Qualifications - 3 to 5 years of experience in marketing operations, marketing systems, revenue operations, or a similar B2B go-to-market operations role. - Hands-on experience with HubSpot, including workflows, lists, forms, properties, segmentation, and reporting. - Working knowledge of Salesforce, including campaigns, objects, reporting, and how Salesforce interacts with connected systems. - Experience supporting or maintaining integrations between systems, ideally HubSpot and Salesforce. - Comfort working with lead routing, enrichment, imports, QA, data management, and process-driven execution. - Strong attention to detail and a habit of catching issues before they become larger problems. - A systems-minded approach: you enjoy making processes more scalable, efficient, and reliable. - Confidence working independently once ramped, with sound judgment on when to escalate. - Familiarity with marketing fundamentals and the lead lifecycle. - Comfort learning and using AI tools to improve day-to-day workflows and team efficiency. - Strong communication and collaboration skills across marketing, sales, and operations partners. Nice to Have - Experience in a B2B or startup environment. - Experience with tools such as ZoomInfo, Clay, Chili Piper, 6sense, or similar go-to-market systems. - HubSpot certifications. - Experience documenting workflows, SOPs, or internal knowledge base content. Why This Role Matters This role helps create the operational backbone for marketing at AssetWatch. It is ideal for someone who likes solving problems with systems, bringing order to complexity, and helping teams move faster with better data and processes. You will work closely with the Marketing Operations Manager, gain exposure to a broad Revenue Operations environment, and make a direct impact on how marketing scales. Salary Range The base salary range for this full-time position is $95,000 — $124,000 USD, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process. Benefits - Competitive compensation package including stock options. - Flexible work schedule. - Comprehensive benefits including retirement plan match. - Opportunity to make a real impact every day. - Work with a dynamic and growing team. - Unlimited PTO.

• Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools • Managing list imports, data hygiene, and variable field mapping • Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows • Establishing and maintaining best practices and accessibility for email campaigns • Building and editing HTML templates, including AMPscript/SSJS for dynamic content • Analyzing performance metrics and implementing data-driven optimization strategies • Managing, mentoring, and growing a team of front-end developers and email coders • Developing and maintaining comprehensive QA processes for all marketing automation activities • Staying current with AI-driven marketing automation tools and recent SFMC innovations

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications. • Create, edit, and refine email copy that aligns with our brand voice and campaign objectives. • Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting. • Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success. • Manage email production from concept through QA, deployment, and reporting. • Ensure email deliverability and adherence to email marketing best practices. • Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion. • Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage. • Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives. • Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization. • Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot. • Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA. • Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution. • Maintain marketing database health and ensure campaign data integrity. • Troubleshoot automation issues and proactively recommend process improvements. • Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting. • Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.