• Serving as the primary technical expert for Salesforce Marketing Cloud, Pardot, and related Salesforce ecosystem tools • Managing list imports, data hygiene, and variable field mapping • Configuring and optimizing Automation Studio builds, and designing, deploying, and troubleshooting Journey Builder flows • Establishing and maintaining best practices and accessibility for email campaigns • Building and editing HTML templates, including AMPscript/SSJS for dynamic content • Analyzing performance metrics and implementing data-driven optimization strategies • Managing, mentoring, and growing a team of front-end developers and email coders • Developing and maintaining comprehensive QA processes for all marketing automation activities • Staying current with AI-driven marketing automation tools and recent SFMC innovations

• Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications. • Create, edit, and refine email copy that aligns with our brand voice and campaign objectives. • Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting. • Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success. • Manage email production from concept through QA, deployment, and reporting. • Ensure email deliverability and adherence to email marketing best practices. • Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion. • Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage. • Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives. • Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization. • Build and maintain automated workflows, lead nurture programs, forms, landing pages, lead scoring models, and campaign assets within HubSpot. • Help lead our migration from Salesforce Pardot to HubSpot Marketing Hub, including campaign recreation, testing, optimization, documentation, and QA. • Partner with Marketing Operations to improve lifecycle automation, lead routing, and campaign attribution. • Maintain marketing database health and ensure campaign data integrity. • Troubleshoot automation issues and proactively recommend process improvements. • Support Salesforce and HubSpot integrations to ensure accurate lead flow and reporting. • Analyze campaign performance and recommend optimizations that improve engagement, conversion rates, and pipeline contribution.

• Run the day to day production of our marketing team, managing schedules and project managing the creation of marketing assets like videos, photos, animations, 3D renders, graphics, and admats. • Plan campaign schedules ahead of time, including photoshoots, creative ideation, and banners. • Focus on improving the systems and workflows that keep marketing production running efficiently as the team scales. • Manage the day to day schedules of a marketing production team of 6+ artists, balancing workload and availability across concurrent projects. • Project manage marketing production tasks end to end, including videos, photos, graphics, and admats, from brief through to delivery. • Manage, track and supervise the production of 3D renders, 3D/2D animated short clips and 2D illustrations. • Communicate with other managers from external departments such as licensing, brand and merchandise to discuss & manage resource allocation and incoming asset requests. • Clearly communicate goals, milestones, and benchmarks so the team stays aligned on shared objectives. • Identify blockers and potential delays ahead of time and work with leadership to circumvent them. • Plan, build, and continuously improve marketing systems and workflows to support the evolving needs of Glitch. • Automate and optimize various parts of the marketing operation process. • Identify gaps or inefficiencies in current marketing operations and implement scalable solutions. • Organise completed assets and production records for easy retrieval and reporting. • Organise, facilitate, and take notes in planning meetings with artists and other stakeholders, and follow up on action items.

• Be the operating backbone of the marketing team — the person who turns strategy into a system. • Build the cadence, own the tools and the numbers, and act as a force multiplier to the marketing leader. • Own the day-to-day of the marketing tooling (email/CRM, e-commerce, attribution, project management). • Build and maintain dashboards and the weekly/monthly reporting rhythm. • Own the launch calendar and cross-functional readiness across creative, e-commerce, retail, and social. • Track the marketing budget, manage POs and key vendor/agency relationships. • Map the workflows, find the friction, and document repeatable systems so the team scales without breaking. • Run quarterly planning; help set, cascade, and track goals. • Capture decisions and action items, and drive follow-through to closure.