• Run the day to day production of our marketing team, managing schedules and project managing the creation of marketing assets like videos, photos, animations, 3D renders, graphics, and admats. • Plan campaign schedules ahead of time, including photoshoots, creative ideation, and banners. • Focus on improving the systems and workflows that keep marketing production running efficiently as the team scales. • Manage the day to day schedules of a marketing production team of 6+ artists, balancing workload and availability across concurrent projects. • Project manage marketing production tasks end to end, including videos, photos, graphics, and admats, from brief through to delivery. • Manage, track and supervise the production of 3D renders, 3D/2D animated short clips and 2D illustrations. • Communicate with other managers from external departments such as licensing, brand and merchandise to discuss & manage resource allocation and incoming asset requests. • Clearly communicate goals, milestones, and benchmarks so the team stays aligned on shared objectives. • Identify blockers and potential delays ahead of time and work with leadership to circumvent them. • Plan, build, and continuously improve marketing systems and workflows to support the evolving needs of Glitch. • Automate and optimize various parts of the marketing operation process. • Identify gaps or inefficiencies in current marketing operations and implement scalable solutions. • Organise completed assets and production records for easy retrieval and reporting. • Organise, facilitate, and take notes in planning meetings with artists and other stakeholders, and follow up on action items.

• Be the operating backbone of the marketing team — the person who turns strategy into a system. • Build the cadence, own the tools and the numbers, and act as a force multiplier to the marketing leader. • Own the day-to-day of the marketing tooling (email/CRM, e-commerce, attribution, project management). • Build and maintain dashboards and the weekly/monthly reporting rhythm. • Own the launch calendar and cross-functional readiness across creative, e-commerce, retail, and social. • Track the marketing budget, manage POs and key vendor/agency relationships. • Map the workflows, find the friction, and document repeatable systems so the team scales without breaking. • Run quarterly planning; help set, cascade, and track goals. • Capture decisions and action items, and drive follow-through to closure.

• Own the operational execution framework for the NFL launch once strategy and channel plans are finalized • Build and maintain project plans, timelines, documentation, and operational playbooks • Coordinate cross-functional stakeholders and manage campaign handoffs across marketing teams • Drive accountability by ensuring channel owners complete deliverables on schedule and remove blockers as they arise • Develop and maintain promotional and guerrilla marketing execution playbooks • Create repeatable processes for launch readiness, campaign tracking, and operational reporting • Establish measurement frameworks to track campaign health, milestones, and business outcomes throughout the season • Monitor campaign performance against goals and support budget allocation and reallocation discussions as priorities evolve • Identify operational risks early and proactively implement solutions to keep the launch on track • Document processes and train internal team members to build long-term operational capability

• Build Marketing Technology Solutions • Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance. • Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams. • Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform. • Integrations & Technical Implementation • Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods. • Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues. • Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement. • Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities. • Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems. • Measurement & Reporting • Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data. • Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance. • Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools. • Cross-Functional Collaboration • Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams. • Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams. • Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility. • Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.