Role Description En tant que Creative Strategist, tu seras le lien entre notre expertise produit (santé, éco, transparence) et l'attention de millions de personnes sur TikTok, Reels et Meta Ads. - Stratégie créative organique : Concevoir des formats récurrents à haut potentiel viral — séries "debunk" de produits toxiques, vulgarisation clivante, tests en situation réelle. Tu penses en séries, pas en posts isolés. - Stratégie créative ads : Scruter nos comptes Meta/TikTok Ads, analyser ce qui performe, et proposer des recommandations créatives structurées et actionnables. Identifier les pépites organiques et les transformer en ads. Créer des itérations (variantes de hooks, CTA, angles) pour scaler nos campagnes. - Scripting & copywriting : Rédiger des scripts et briefs calibrés pour la performance — hooks puissants, structure narrative fluide, chaque mot compte. Tu briefes nos créateurs de contenu et nos monteurs jusqu'à la moindre virgule. - Supervision de production : Tu ne montes pas toi-même, mais tu diriges. Tu supervises les créateurs UGC et les monteurs pour garantir que le rendu final respecte ta vision stratégique et les codes natifs des plateformes. - Analyse & itération : L'idée de passer des heures dans les Business Managers Meta/TikTok pour comprendre comment créer LA prochaine créa banger doit te faire kiffer. Tu suis les métriques (Watch time, Hook Rate, ROAS, CPA) et tu pivotes en continu. Qualifications - Expérience solide en stratégie créative ads, avec une compréhension approfondie des régies publicitaires Meta et/ou TikTok. - Tu sais ce qui rend une vidéo virale — tu connais les algos, les formats, les tendances. - Capacité à transformer des insights data en idées créatives percutantes. - Plume affûtée : tu sais vulgariser des sujets techniques (santé, ingrédients, écologie) en messages simples, accrocheurs, parfois provoc'. - Esprit analytique combiné à une forte créativité — tu es aussi à l'aise devant un dashboard que devant un script. - Excellentes compétences en communication — tu sais briefer un créateur, challenger un angle, défendre une idée. Benefits - Impact réel : Tu bosses pour une cause qui a du sens — santé publique, transparence, écologie. Pas du bullshit marketing. - Autonomie totale : Pas de flicage. On juge sur les résultats, pas sur les heures. - Flexibilité : On est basés à Lyon, mais 100% remote c'est cool aussi. - Opportunité de partenariat : Si tous les feux sont au vert, on est ouverts à discuter equity/vesting pour que tu sois vraiment dans la team Ops Clean. - Accès direct au fondateur : Pas 12 couches de validation. Tu proposes, on teste, on itère. Application Process ⚠️ OBLIGATOIRE pour postuler : Pas de lettre de motiv' classique. Envoie-nous : - Une vidéo d'1 min max pour nous expliquer en quoi tu es la personne la mieux placée pour ce poste. Utilise http://loom.com/ pour enregistrer et transmets le lien. - 2-3 réalisations (organiques ou ads) dont tu es vraiment fier·e. - Une petite critique de notre contenu actuel : quel angle "clivant" devrions-nous explorer demain ?

• Creative Strategy: Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data. You are the taste-maker. • Raise Creative Quality: Close the 8→10/10 gap in the UK. The gap is emotional resonance and visual quality. Create differentiated, non-formulaic ads that reduce our CAC. Set the bar and hold it across everything we put in market. • EU Creative Expansion: Build the creative localisation playbook for Germany, the Netherlands, and other local markets. Create market-native work that reflects local psychology, platform behaviour, and cultural nuance. • Own the Ideation Pipeline: Every brief must pass the distinctiveness test: would Meta's algorithm treat this as a genuinely new concept? • Build the AI Creative System: Elevate the existing AI-assisted production stack, from brief to production to iteration, with tight feedback loops between creative output and performance data. • Bolt Brand Visual Refresh: Lead the Bolt brand visual refresh, ensuring the new identity is consistent and lands across every customer touchpoint. • Test & Scale: Lead high-velocity experiments across hooks, formats, angles, and messaging. Scale winners aggressively. Inform future channel creative, including CTV and linear TV, as those tests develop. • Partner with Performance: Work hand-in-glove with Dave, our Head of Performance, and the growing media buying team. Connect creative output directly to CAC and ROAS. The goal is subscription-first creative at 300+ distinct concepts per sprint. • Oversee TV Creative: Oversee the development of best-in-class DRTV and performance creative for our first forays into the channel. • Lead the Creative Team: Manage and develop a small but high-impact team. Andre shifts towards production operations and AI workflows; you shift the team from execution to creative excellence.

• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends • Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know • Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why • Translate analysis into forward looking recommendations • Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent • Help ensure the "why" behind a creative choice is understood, not just the "what" • Identify and help source content from creators, evaluating fit against brand and campaign strategy • Work directly with creators to ensure output aligns with the brief and Greenlight's voice • Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy • Act as a strategic connective tissue between data, brand, editorial, and creator relationships

Role Description This is a hands-on creative role for someone with strong editorial instincts, exceptional visual craft, and a high bar for quality. You'll work closely with Product Studio leaders, designers, consultants, and growth teams to transform ideas, expertise, thought leadership, events, client work, and emerging technologies into compelling visual stories. The medium matters less than the outcome. We need someone who can identify what is interesting, find the story, and create work that captures attention and creates engagement. What You'll Do - Turn ideas, expertise, and thought leadership into compelling visual stories - Create content across a variety of formats including visual design, motion, video, social, events, campaigns, and digital experiences - Develop creative concepts that make complex technology, product, and business ideas easier to understand and more engaging to consume - Partner with subject matter experts, designers, consultants, and growth teams to bring ideas to life - Produce motion graphics, short-form video, visual narratives, and campaign assets - Help shape and evolve the visual identity of Product Studio - Build reusable creative assets, templates, and systems that help teams create content more effectively - Continuously experiment with new tools, formats, and creative workflows to improve quality, speed, and impact Qualifications - Strong editorial instincts and storytelling ability - Excellent visual design skills and attention to detail - Experience creating content across multiple formats including visual design, motion, and video - Strong understanding of composition, typography, pacing, visual communication, and narrative - A high bar for quality and strong creative judgment - Experience creating content for enterprise, technology, consulting, product, software, or B2B audiences - Ability to translate complex business, technology, product, and AI concepts into compelling visual stories - Experience creating content that informs, influences, and builds credibility, not just attention - Curiosity about emerging technologies and how they are changing creative work - The ability to quickly learn and adapt as new tools and capabilities emerge - Comfortable working independently and bringing ideas from concept to execution - Strong communication and collaboration skills - A portfolio that demonstrates both creative range and creative taste Additional Information - A portfolio is required. Please include examples that demonstrate: - Visual storytelling - Motion design - Video work - Thought leadership content - Campaign assets - Social content - Event or experiential work - Creative concepts - Work related to technology, software, products, AI, consulting, or business transformation - We're interested in understanding how you think, how you develop ideas, and how you use design, motion, and storytelling to create engagement. Be prepared to discuss your role, creative decisions, process, and outcomes.