• Design a wide range of visual assets including social media graphics, digital ads, email templates, landing page visuals, presentations, and brand collateral. • Interpret creative briefs and translate them into high-quality visual concepts that align with brand guidelines. • Maintain and apply brand identity standards consistently across all design outputs. • Collaborate with copywriters, marketers, and video editors to produce integrated creative assets. • Iterate on designs based on feedback from stakeholders, A/B test results, and performance data. • Manage multiple design projects simultaneously, delivering on time without compromising quality. • Organize and maintain an asset library for easy team access. • Stay current with design trends, platform-specific creative best practices, and emerging visual styles. • Prepare files for digital and print production as required. • Contribute creative ideas to campaign brainstorms and strategic discussions.

• Collaborate with the marketing team to develop creative concepts and designs for various projects • Create and design graphics for print materials, including brochures, flyers, and promotional materials • Design graphics for digital platforms, including website banners, social media posts, and email campaigns • Ensure all designs are in line with our brand guidelines and effectively communicate our message to our target audience • Work with printers and other vendors to ensure high-quality production of print materials • Stay up-to-date with industry trends and best practices, and incorporate them into design projects • Assist with other design-related tasks as needed

Role Description The School of Music is seeking a student with graphic design experience and passion to support our print, digital and various other creative projects. Responsibilities include designing brochures, print ads, banners, posters, social media graphics, and other assets. - Create and update social media graphics, digital advertisements, flyers, posters, and other promotional materials using Adobe Express templates and University-approved branding. - Assist the School of Music Marketing and Communications team with day-to-day design and content creation needs. - Follow established creative direction while contributing original ideas and creative input to marketing projects. - Make basic edits to photos and visual assets as needed (photo and video editing experience is a plus but not required). - Help maintain a consistent visual identity across School of Music communication channels. - Research and share ideas related to emerging social media, design, and marketing trends. - Support special marketing and recruitment initiatives, including major School of Music events and performances. - Complete assignments accurately and within established deadlines. - Work independently on assigned projects while collaborating effectively with staff and fellow student workers. - Communicate proactively regarding project status, availability, and any potential scheduling conflicts. - Follow University policies, procedures, and branding standards. - Maintain regular, dependable attendance and consistent availability throughout the semester. Qualifications - Proficiency in the Adobe Creative Suite (with a preference for Adobe Express) and Canva. - Ability to create engaging, professional designs while maintaining Baylor School of Music brand standards. - Experience in graphic design. Requirements - ~10 hrs per week, daytime preferred but evenings/weekends are OK. - Fall/Ongoing employment desired. - Pay Rate: $10.00/hour. - Submission of an online portfolio/gallery/social media link highlighting recent work to music_marketing@baylor.edu. Company Description Employer: Baylor University Work Location: Remote Work Address: Remote

Role Description You are a direct response designer who understands that every pixel exists to move a person from curiosity to click to conversion, and you can prove it with your portfolio, across both native/advertorial and Meta ads. If your portfolio is full of logos, brand guides, and organic social content, this role isn't a fit. If your portfolio shows landing pages, advertorials, native thumbnails, Meta ad creative, and funnel visuals with actual performance results behind them, keep reading. What You'll Be Designing - Advertorial-style landing page graphics that guide readers toward conversion through visual storytelling - Meta ad creative: static and carousel ads, UGC-style stills, and scroll-stopping hooks built for feed and Stories/Reels placements - Native ad thumbnails and images designed to blend into editorial environments on Taboola and Outbrain - Hook visuals that create curiosity gaps without looking spammy: subtle, editorial, and psychologically sharp - Mechanism explanation graphics: infographic-style visuals that make a product's value instantly credible - Before/after storytelling sequences embedded into long-form advertorial pages - Authority-style imagery: social proof visuals, credential callouts, and trust-building design elements - Multiple angle variations per offer. You'll never design just one version of anything - GIFs and light motion creatives for click-through rate lift where platforms allow - Product mockups for use across paid and organic channels What You'll Do - Design landing page and sales page creatives as your primary, daily output - Build static native ad images, thumbnail variants, and Meta ad creative optimized for feed and editorial-feed CTR alike - Develop multiple hook and angle variations for every campaign, across native and Meta, to enable rigorous A/B testing - Work directly with media buyers to iterate on creative based on live performance data (CTR, thumb-stop rate, CPA, ROAS) - Optimize designs for both CTR (at the ad level) and CVR (at the landing page level). You understand both metrics and how your work impacts each - Maintain visual consistency across multiple brands while adapting tone and style for each platform (native vs. Meta vs. landing page) - Stay compliant: you understand platform policies, including Meta's ad and health claim policies, and health/wellness claim sensitivity. You push conversion without pushing boundaries or getting flagged - Ship fast. Give feedback loops real turnaround times. This is a high-output, test-and-iterate environment Do Not Apply If - Portfolio is mandatory. Applications without direct response or performance marketing examples will not be reviewed, no exceptions. - Share 3-5 landing pages or advertorials you designed for paid traffic - Share 3-5 Meta ad creatives (or native ad creatives) you've designed that scaled or performed well - You only have brand, social, or agency portfolio work with no DTC or paid traffic context - You've never worked alongside a media buyer or received performance data as creative feedback - You don't know what CTR or CVR means in the context of your own designs - You need significant creative direction to produce one concept. We need someone who produces five - You can't show a landing page, advertorial graphic, Meta ad, or native thumbnail in your portfolio - You have no hands-on experience designing for Meta ad placements (feed, Stories, Reels) Who You Are - 2–5 years of graphic design experience specifically in direct response, performance marketing, or paid traffic creative - You've designed for native platforms and Meta ads. You know what an advertorial looks like, how a Taboola thumbnail needs to feel to get the click, and what stops the scroll in a Meta feed - You think like a media buyer: CTR, CVR, hook rate, thumb-stop rate, these are not foreign terms, they're how you evaluate your own work - You can take a raw marketing brief and produce 3–5 distinct creative angles without hand-holding - You work fast and iterate faster. You're not precious about your work, you're precious about your results - You understand the psychology of native advertising and Meta ads alike: editorial blending, curiosity gaps, thumb-stopping hooks, and the visual triggers that drive clicks across both environments - You can balance platform compliance with conversion. You know where the line is on Meta, Taboola, and Outbrain, and how to get close without crossing it - Portfolio showcases landing pages, advertorial graphics, native ad creatives, and Meta ad creatives, not just brand decks and social posts Tools & Skills Required - Figma: primary design and collaboration tool - Adobe Photoshop: image manipulation, compositing, and retouching - Adobe After Effects or equivalent: for GIF and light motion creative production - Understanding of native ad specs across Taboola, Outbrain, and MGID - Understanding of Meta ad specs and placements (feed, Stories, Reels) and how creative sizing/format impacts performance - Ability to work from a written brief and produce production-ready assets without excessive revision cycles - Strong plus: Experience designing compliance-friendly creatives for health, wellness, and gifting verticals. You know the difference between 'clinically proven' (no-go) and 'thousands of customers report...' Why Join Us - See your creative work directly tied to revenue — real attribution, real feedback, real growth - Work with experienced media buyers who give you performance data on every creative you ship - Fast creative cycles — your work goes live quickly and improves based on real data, not opinions - Performance bonuses tied to creative output quality and campaign contribution - Career growth into Senior Designer or Creative Strategist as we scale - Remote-first, high-ownership culture — you own your output and your craft - Work across multiple consumer brands in gifting, health, wellness, and lifestyle