• Manage the intake of creative requests, ensuring briefs include clear objectives, deliverables, deadlines, specifications, and stakeholder expectations before work begins • Coordinate project timelines and review workflows, tracking owners, feedback, revisions, approvals, and final sign-offs to prevent delays and keep stakeholders aligned • Own the creative asset lifecycle from production through post-production, paid media, social, partner delivery, and final archiving, including file organization, naming conventions, version control, and access • Support production logistics and documentation, including schedules, call sheets, travel coordination, shot lists, deliverable trackers, and other materials needed to keep shoots organized • Build and maintain the trackers, templates, processes, and operating systems that provide visibility across active projects and help the Brand team scale effectively

• Define and evolve Newsela's creative vision and visual identity across Newsela's portfolio of brands, ensuring a cohesive, differentiated, and high-impact customer experience. • Translate business priorities, audience insights, and brand strategy into compelling creative direction across marketing campaigns, product launches, and corporate initiatives. • Develop and evolve scalable visual systems, design frameworks, and brand standards that enable consistency while allowing each brand to maintain its unique identity. • Lead ongoing brand governance by reviewing and elevating creative assets across brands to ensure consistency, quality, accessibility, and alignment with Newsela's brand standards. • Establish and uphold creative standards that drive excellence across digital, print, motion, web, and campaign creative. • Serve as the final creative authority for high-impact campaigns, executive communications, and major brand initiatives. • Partner with Marketing leadership to align creative priorities and investments with business objectives and measurable business outcomes. • Lead the creative vision and execution for Newsela's highest-priority marketing campaigns, digital platforms, corporate initiatives, and executive communications. • Provide hands-on creative leadership for select initiatives while establishing the quality standards and creative direction that guide all work across the portfolio. • Partner cross-functionally to deliver integrated creative solutions that advance business objectives and strengthen customer engagement. • Serve as the creative lead throughout the lifecycle of strategic initiatives, ensuring exceptional quality, consistency, and business impact. • Establish the operating model that enables the Creative function to scale, ensuring the team delivers exceptional work with speed, consistency, and efficiency. • Establish and continuously optimize the creative operating model, including intake, prioritization, resource planning, production timelines, and quality standards. • Develop scalable workflows, governance, and creative review processes that improve collaboration across Marketing and cross-functional partners. • Balance internal team capacity with external agency and contractor resources to meet evolving business needs. • Identify opportunities to improve operational efficiency while maintaining a high bar for creative excellence. • Partner with Marketing leadership and cross-functional stakeholders to shape creative strategy and campaign direction from concept through execution. • Serve as a trusted advisor to executive leadership on brand positioning, visual storytelling, customer experience, and creative strategy. • Influence creative priorities and investments by aligning recommendations with business objectives, customer insights, and marketing goals. • Build, manage, and optimize relationships with external agencies, freelancers, and creative partners to expand the team's capabilities. • Establish clear creative briefs, quality standards, and performance expectations for external partners, ensuring work consistently reflects Newsela's brand and creative vision. • Evaluate agency performance, resource allocation, and external partnerships to ensure high-quality delivery, operational efficiency, and scalability.

Role Description The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We’re looking for a Campaign Art Director with a history of creating award-winning work across touch-points and media types. About You: - You’re a strategic, conceptual thinker, who knows how to push the boundaries of storytelling and execute down to the smallest detail. - You see every brief as an opportunity to elevate both that specific assignment and the brand. - You’ll partner with other creatives and a world-class cross-functional team to create work that transcends the category, helping build a defining brand – and the defining enterprise software company – of the 21st century. - Projects will vary, from film to social to digital and beyond, and you’ll work with both internal teams and external partners to bring your ideas to life. Qualifications - Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. - 8+ years of experience as an Art Director at in-house or at a top-tier creative agency, with a portfolio that includes work for modern technology brands. - Work closely with a Creative Director, Campaigns on conceptual development, design, and execution across key marketing briefs. - Strong background in concept and art direction with fluency across channels - digital, social, film, print, and more. - Comfort working in a fast-paced environment and experience scaling ideas under tight timelines. - Passionate about craft and committed to building systems and stories that elevate brand presence over time. - Value collaboration and feedback, and thrive in cross-functional environments with marketing, design, and product teams. - Experience working with or designing with AI and emerging technologies. - Expert in industry-standard design and collaboration tools such as Adobe Creative Cloud and Figma. Requirements - For positions in this location, we offer a base pay of $102,300 - $140,700, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. - We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. - Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Benefits - Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

• Define and own the global data center white space, shell, and critical infrastructure (CI) design standards to support next-generation AI/ML compute hardware, with a focus on power density (e.g., >50kW per rack). • Lead the initial architecture and engineering phases for all purpose-built data center programs, ensuring designs meet hyperscale requirements for reliability (Tier III/IV), efficiency (low PUE), and accelerated deployment. • Direct the selection and integration of advanced cooling topologies, including the strategic adoption of liquid-first and direct-to-chip cooling solutions. • Manage and mentor a team of electrical, mechanical, and architectural design engineers, serving as the final technical authority on all DC engineering decisions. • Drive continuous improvement in design processes, leveraging lessons learned from deployment and operations to reduce time-to-market and construction cost.