• Diseñar, implementar y optimizar estrategias de marketing digital. • Gestionar y mejorar el rendimiento de campañas publicitarias. • Trabajar con canales como Facebook, TikTok, WhatsApp y LinkedIn. • Aplicar estrategias de Outbound Marketing e Inbound Marketing. • Detectar oportunidades de negocio y apoyar el desarrollo comercial. • Utilizar herramientas de Inteligencia Artificial aplicadas a marketing y automatización. • Gestionar CRM y plataformas de seguimiento comercial. • Analizar métricas, resultados y rendimiento de campañas para proponer mejoras continuas.

• Own the full Google Ads strategy and execution — search, display, local service ads, and Performance Max — with a focus on generating high-intent solar leads • Own the full Meta Ads strategy and execution — Facebook and Instagram — including prospecting campaigns, retargeting funnels, and creative testing • Build, launch, and continuously optimize campaigns from the ground up — not just manage what exists • Write or brief compelling ad copy and creative direction tailored to the solar buyer at different stages of awareness • Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead • Drive consistent, high-quality inbound solar leads to fuel the sales pipeline • Define, track, and optimize against lead quality metrics — not just volume, but leads that convert to consultations and installations • Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic • Coordinate with the sales team to understand lead quality feedback and loop it back into campaign targeting and creative strategy • Develop an integrated digital marketing strategy that connects paid search, paid social, and supporting channels into a cohesive lead generation engine • Identify new channels, audiences, and tactics to expand reach and reduce dependence on any single traffic source • Stay current on solar industry marketing trends, competitor activity, and platform algorithm changes that affect performance • Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities • Set up and maintain accurate conversion tracking across all paid campaigns using Google Analytics, Google Tag Manager, Meta Pixel, and CRM integration • Build and deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates • Use data to identify what is working, what is not, and what to do next — and act on it without waiting to be asked • Develop an ad creative, copy, and landing page content that speaks to the solar homeowner audience • Run structured A/B and multivariate tests on headlines, visuals, offers, and calls to action to continuously improve performance • Ensure all messaging is compliant with platform policies and solar industry advertising standards

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising) • Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites) • Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement • Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce • Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads) • Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement • Manage a team of digital marketing consultants to execute and deliver against our business priorities • Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications • Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

• Execute integrated digital marketing campaigns across Punch Bowl Social and Pinstripes. • Manage digital marketing channels based on calendars, ensuring campaigns, promotions, Happenings, Private Events, and seasonal initiatives are scheduled and executed on time. • Perform project management and administrative tasks to support digital marketing initiatives. • Manage and maintain all digital venue signage across both brands, ensuring promotional messaging, event content, menus, seasonal campaigns, and brand creative are accurate, current, and deployed on schedule across all in-venue digital displays. • Support agency to schedule and publish content across all social media platforms using approved content and copy. • Support agency to monitor social channels for guest engagement, comments, and messages, escalating customer service concerns when appropriate. • Assist with influencer content collection. • Organize and maintain digital asset libraries including photography and video. • Build, schedule, and deploy email and SMS campaigns using approved templates and brand standards. • Assist with audience segmentation, campaign setup, automation workflows, and quality assurance. • Coordinate campaign testing to ensure proper functionality across devices and platforms. • Monitor campaign performance and compile results for reporting. • Update website content including promotions, menus, events, landing pages, and seasonal messaging. • Ensure website content is accurate, current, and aligned with brand standards. • Perform routine website audits to identify outdated content, broken links, and user experience improvements. • Compile weekly and monthly marketing performance reports across social media, email, SMS, website, and other digital channels. • Maintain marketing dashboards and reporting documents. • Track campaign KPIs and assist in gathering insights for optimization. • Support data collection for executive presentations and quarterly business reviews. • Assist with organizing creative assets and maintaining digital file management systems. • Proofread marketing materials for accuracy, grammar, branding, and consistency. • Maintain project timelines using project management software. • Maintain customer databases and contact lists. • Support CRM initiatives by assisting with segmentation and guest communication. • Ensure guest-facing marketing materials remain accurate and consistent across all digital platforms. • Assist with online reputation management by monitoring review platforms and escalating trends to leadership. • Stay current on digital marketing best practices, social media trends, and platform updates. • Identify opportunities to improve workflow efficiencies and marketing processes. • Recommend ideas that enhance guest engagement and campaign effectiveness.