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Senior Digital Marketer
Location
Philippines
Posted
2 days ago
Salary
$12 / hour
Seniority
Senior
Job Description
Senior Digital Marketer
Remote Raven
• Own the full Google Ads strategy and execution — search, display, local service ads, and Performance Max — with a focus on generating high-intent solar leads • Own the full Meta Ads strategy and execution — Facebook and Instagram — including prospecting campaigns, retargeting funnels, and creative testing • Build, launch, and continuously optimize campaigns from the ground up — not just manage what exists • Write or brief compelling ad copy and creative direction tailored to the solar buyer at different stages of awareness • Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead • Drive consistent, high-quality inbound solar leads to fuel the sales pipeline • Define, track, and optimize against lead quality metrics — not just volume, but leads that convert to consultations and installations • Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic • Coordinate with the sales team to understand lead quality feedback and loop it back into campaign targeting and creative strategy • Develop an integrated digital marketing strategy that connects paid search, paid social, and supporting channels into a cohesive lead generation engine • Identify new channels, audiences, and tactics to expand reach and reduce dependence on any single traffic source • Stay current on solar industry marketing trends, competitor activity, and platform algorithm changes that affect performance • Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities • Set up and maintain accurate conversion tracking across all paid campaigns using Google Analytics, Google Tag Manager, Meta Pixel, and CRM integration • Build and deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates • Use data to identify what is working, what is not, and what to do next — and act on it without waiting to be asked • Develop an ad creative, copy, and landing page content that speaks to the solar homeowner audience • Run structured A/B and multivariate tests on headlines, visuals, offers, and calls to action to continuously improve performance • Ensure all messaging is compliant with platform policies and solar industry advertising standards
Job Requirements
- 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads
- Demonstrated track record of generating solar leads at scale — solar experience is highly preferred; comparable high-ticket home services (roofing, HVAC, windows) will be considered
- Expert-level Google Ads proficiency — search campaigns, local service ads, Performance Max, and smart bidding strategies
- Expert-level Meta Ads proficiency — campaign structure, audience building, retargeting, creative testing, and iOS tracking workarounds
- Strong analytical skills — you live in the data and make decisions based on what the numbers are telling you
- Experience with conversion tracking setup, Google Tag Manager, and CRM attribution
- Ability to manage significant monthly ad budgets with accountability for CPL and ROI
- Self-directed and comfortable working remotely with direct accountability to leadership
- Direct solar industry marketing experience — knowledge of solar buyer psychology, seasonality, and common objections is a significant advantage
- Experience with landing page builders such as Unbounce, Leadpages, or ClickFunnels for lead capture optimization
- Familiarity with CRM platforms for lead tracking and attribution, such as HubSpot or Salesforce
- Experience running local and geo-targeted campaigns for a multi-market home services company
- Google Ads and Meta Blueprint certifications nice to have.
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