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Senior Marketer, AI Driven Customer Reference Program
Location
United States
Posted
2 days ago
Salary
$92K - $138K / year
Seniority
Senior
Job Description
Senior Marketer, AI Driven Customer Reference Program
HubSpot
• Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance. • Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey. • Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities. • Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency. • Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale. • Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation. • Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references. • Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration. • Identify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making. • Serve as the primary subject matter expert for the Customer Reference Program across HubSpot’s go-to-market organization.
Job Requirements
- Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
- Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
- Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
- Experience working within B2B SaaS or technology organizations.
- Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
- Strong cross-functional leadership skills with the ability to influence without formal authority.
- Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
- Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Benefits
- Health insurance
- 401(k)
- Flexible work arrangements
- Professional development
- Paid time off
- Equity plan with RSUs
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AI Tech Leader
Martell VenturesThe Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too. Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for. Why you shouldn't work here – Radical Transparency from our CEO.
Role Description As the AI Technical Lead at Martell Group, you’ll be the engine behind our product, translating real-world business problems into lightning-fast, scalable AI solutions. You’ll work side-by-side with a commercially proven co-founder under Martell Group's battle-tested venture studio model, owning everything from architecture to iteration velocity. This role is perfect for a pragmatic, execution-led builder ready to ship with speed, autonomy, and clarity, without the fundraising distraction. What you’ll do: - Take a validated product concept and turn it into a shipped, scalable SaaS product. - Build the foundational stack and convert concierge delivery into software. - Harden the product as the customer base grows, set engineering standards, and prepare for future hires. Specifically you will: - Inherit the validated customer list and offer from your Business Leader. - Ship a functional first version fast, using AI tooling and modern frameworks. - Build only what customers have asked and paid for. No speculative features. - Own code quality, performance, and security from day one. - Support customer demos, integrations, and escalations alongside your Business Leader. - Set the engineering bar for the first technical hires that follow you. What success looks like: - A first product version live and in paying customers’ hands within the first two months. - A product that does what your Business Leader sold. Nothing more. - A codebase another engineer can pick up in a week. - A venture on a credible path to meaningful ARR inside the first year. Qualifications - 5+ years shipping SaaS products. Founding engineer or technical co-founder experience required. - Experience building and shipping with LLMs, agents, and modern AI tooling. - Proven ability to work solo in early stages, scrappy and autonomous. - Full-time commitment. Requirements - Prior product reached revenue while you led the tech. - Prior success inside Dan Martell’s network or programs. - Product intuition backed by real customer contact, not just GitHub commits. Benefits - $250,000 OTE + Equity - Remote location
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