Role Description We are seeking a highly experienced Senior SEO & Digital Marketing Specialist to take complete ownership of our digital marketing function across two established brands within the residential construction industry. This is not a junior execution role. We're looking for someone who can confidently step into the business, identify opportunities, solve existing marketing challenges, and proactively drive measurable growth. Our business is transitioning away from an external marketing agency after identifying significant gaps in performance. You'll become our dedicated in-house marketing specialist, responsible for: - Improving search visibility - Generating quality leads - Optimising paid advertising - Strengthening our online authority - Helping shape the future direction of our marketing strategy If you're someone who enjoys taking ownership, making strategic decisions, and delivering real business outcomes—not simply completing tasks—this role is for you. Qualifications - 5+ years' experience in senior digital marketing - Advanced SEO knowledge, including technical SEO - Strong Google Ads experience - Strong Meta Ads experience - WordPress administration and optimisation - Experience with SEMrush (or equivalent SEO platforms) - Link-building and digital authority development - Landing page optimisation and conversion rate optimisation (CRO) - Strong analytical and reporting skills - Excellent written and spoken English - Ability to work independently with minimal supervision - Proven experience developing marketing strategy—not simply executing tasks Requirements - Australian market experience - Experience marketing within residential construction, home building or trades - Familiarity with AI search optimisation and emerging search technologies - Graphic design capability using Canva or Adobe Creative Suite - Experience with Google Analytics 4, Google Search Console and Tag Manager Benefits - Opportunity to become a key member of a growing Australian construction business - Influence business growth with your ideas, expertise and strategic thinking - Ownership of the marketing function - Work closely with the founders - Autonomy to implement meaningful improvements across every aspect of digital marketing Success in this role Within your first few months, you will: - Resolve priority technical SEO issues impacting search performance - Improve website health and search visibility - Optimise Google Ads and Meta campaigns for stronger ROI - Build high-quality backlinks and increase domain authority - Improve visibility across AI-powered search platforms - Deliver actionable monthly marketing insights - Become the trusted marketing advisor for the leadership team - Drive measurable improvements in lead generation and overall marketing performance

• Develop, implement, and manage social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and X. • Create, schedule, and publish engaging content aligned with each client's brand and marketing objectives. • Monitor social media channels, respond to comments and messages, and foster community engagement. • Plan and execute digital marketing campaigns, including email marketing, paid advertising, and promotional initiatives. • Analyze campaign performance using analytics tools and provide recommendations for continuous improvement. • Conduct market and competitor research to identify trends and new growth opportunities. • Collaborate with designers, content creators, and other team members to produce high-quality marketing materials. • Optimize content and campaigns using SEO best practices. • Maintain content calendars and ensure consistent brand messaging across all platforms. • Prepare performance reports and communicate campaign results to stakeholders.

• Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities • Design measurement frameworks and learning agendas that align with business strategies and marketing objectives • Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels • Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions • Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities • Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels • Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences • Leverage tag management systems to ensure accurate data capture and tracking implementation • Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker • Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams • Present strategic recommendations that drive action and influence stakeholder decisions • Create automated reporting solutions providing real-time visibility into marketing performance and KPIs • Partner with cross-functional teams including Product, Engineering and Strategy to deliver integrated insights • Manage multiple concurrent analytical projects ensuring timely, high-quality delivery • Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights

Role Description Outsourcing Staffing Advantage is seeking creative, data-driven, and results-oriented Social Media & Digital Marketing Specialists to join our talent pool. In this role, you will help businesses strengthen their online presence, engage their target audience, and drive measurable growth through strategic digital marketing initiatives across multiple platforms. - Develop, implement, and manage social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and X. - Create, schedule, and publish engaging content aligned with each client's brand and marketing objectives. - Monitor social media channels, respond to comments and messages, and foster community engagement. - Plan and execute digital marketing campaigns, including email marketing, paid advertising, and promotional initiatives. - Analyze campaign performance using analytics tools and provide recommendations for continuous improvement. - Conduct market and competitor research to identify trends and new growth opportunities. - Collaborate with designers, content creators, and other team members to produce high-quality marketing materials. - Optimize content and campaigns using SEO best practices. - Maintain content calendars and ensure consistent brand messaging across all platforms. - Prepare performance reports and communicate campaign results to stakeholders. Qualifications - 2+ years of experience in Social Media Management, Digital Marketing, or a related role. - Excellent written and verbal English communication skills. - Experience managing business social media accounts across multiple platforms. - Proficiency with Meta Business Suite and social media scheduling tools. - Experience creating content using Canva, Adobe Creative Suite, or similar design software. - Strong understanding of digital marketing principles, including content marketing, SEO, email marketing, and paid social advertising. - Ability to analyze campaign performance and make data-driven decisions. - Excellent organizational and time management skills. - Ability to manage multiple clients and projects simultaneously. - Reliable internet connection and the ability to work independently in a remote environment. Requirements - Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required). - Experience managing paid advertising campaigns through Meta Ads Manager, Google Ads, or LinkedIn Ads. - Familiarity with Google Analytics, Google Search Console, and other marketing analytics tools. - Experience with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or Constant Contact. - Experience using social media management platforms such as Hootsuite, Buffer, Sprout Social, or Later. - Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or Final Cut Pro. - Experience working with U.S.-based businesses or marketing agencies. - Familiarity with AI-powered marketing tools such as ChatGPT, Claude, Jasper, or Canva AI. Benefits - Opportunity to work on diverse and exciting projects. - Supportive and collaborative work environment. - Weekly payments. - Weekends off. - Growth opportunities.