• Achieve annual budget targets while developing a forward-looking, high-potential customer portfolio with an emphasis on OEM and cable assembly targets • Promote PEI’s corporate vision and ICARE values to encourage teamwork, continual improvement, customer focus and ethical behavior • Utilize NetSuite CRM as his or her premier sales tool to make informed, data-driven decisions and to communicate activity regarding growth targets and sales leads • Continually develop industry-leading product knowledge via all available internal and external resources, striving to become a well-rounded and well-informed technical advisor within the assigned territory • Execute strategic plans set forth by Regional and Branch leadership to maximize PEI’s effectiveness. • Influence financial and operational success by setting and tracking individual goals and objectives • Provide routine updates to the Branch Manager and Regional Sales Manager on the results of territory strategies and initiatives as well as notable developments with individual accounts • Build relationships with internal and external customers, recognizing the value of relationships with different facets of each organization for procurement, engineering and key decision-makers • Prospect strategic business accounts and targeted companies via cold calling, emailing and social-networking strategies • Plan travel strategically to best facilitate business growth via in-person meetings • Collaborate with departments such as Finance and Product Management to penetrate and grow accounts within his or her customer base • Utilize all regional resources to drive design-in sales growth, aiming to achieve or exceed year-over-year growth targets for this business • Engage with local suppliers and supplier manufacturers’ representatives. • Participate in supplier business reviews scheduled by the Branch Manager/Regional Sales Manager to discuss top customers and growth opportunities for the assigned territory • Stay informed of competitor activities, industry trends and emerging markets to defend and grow PEI’s market share and provide key decision-making information during budget/forecasting processes and reviews • Maintain a healthy sales and design pipeline for future business, continually adding and managing opportunities in the funnel by qualifying new leads and exploring growth potential at current key accounts • Escalate critical situations concerning sales and customer activities to the appropriate manager or decision-maker

• Execute brand strategy and tactics in field, sales performance, effectively manage assigned territory and targeted accounts • Build strong customer relationships and customer needs solving capability to maximize short and long term sales performance • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed on those objectives • Create pre-call plan using SMART objectives and execute post-call evaluation in order to continuously improve sales performance • Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action in order to close on every sales call • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers in order to maximize access and sales opportunities

• Responsible for onboarding of new accounts, activations, and quality control of all new merchant accounts. • Reviewing daily assignment queue for account onboarding. • Reviewing application, pricing, and approval parameters to ensure record completion. • Keying and synching account data as required to ensure onboarding is accurately completed promptly. • Communicate with partners and staff members as needed in cases where additional information may be needed. • Data entry as required for completing corrections, action items and additional step request items. • Data sensitive maintenance requests. • Account updates. • Department related projects and assignments. • Departmental communication for efficiently managing workload. • Attending required department meetings and training. • Supporting specialized projects on an as-needed basis as directed by Department or Company leadership. • Other duties as assigned.

• Sell our entire Boston Beer Company (BBC) product portfolio • 100% focus on selling products and/or upgrading number of product lines in retail accounts (bars/restaurants, liquor/grocery stores/convenient stores) • Identifying major accounts that are not currently selling BBC products, and developing a plan to establish business with such accounts • Improving conditions and merchandise accounts by building displays, resetting coolers, and displaying point-of-sale items to increase visibility of the brand • Partnering with distributors to ensure orders are placed, products are received, and business is growing at accounts • Conducting waitstaff / bartender educations, beer tastings and evening promotions • Working conditions vary greatly day to day due to customer facing nature of role • May be the periodic requirement to work weekends and holidays to support the needs of the business • Occasional travel for meetings and trainings • Regular travel in the market to service retailers and wholesalers