Title: Paid Velocity Lead Location: Plantation - FL Job Description: The Gig: Virgin Voyages is rewriting how a brand moves from idea to audience at speed. The Paid Velocity Lead is a newly created role that sits at the center of our bespoke paid creative team — the connective tissue between paid media strategy, messaging strategy, creative direction, and production. This person reports directly to the VP, Marketing & Digital Innovation and is responsible for keeping the paid creative pipeline moving at the pace our campaigns demand, without compromising the brand quality that makes the work worth running. This is not a traditional project manager role. You need to understand creative — what makes content work for paid, what doesn't, and why. You need to understand performance — what the media team is optimizing for and how brief requirements connect to those goals. And you need to be a natural coordinator who can manage multiple workstreams, multiple stakeholders, and a fast-moving agency relationship without losing the thread. This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days. What You'll Be Up To: Pipeline Coordination & Throughput - Own the end-to-end paid creative pipeline — from brief intake through delivery — ensuring work moves efficiently between the Media team, Creative Director, Footnote Agency, and production leads. - Partner with the Studio PM to manage the Footnote production workflow, maintaining visibility into capacity, timelines, and asset delivery across all active paid campaigns. - Track and report pipeline status across concurrent campaigns, surfacing blockers early and coordinating resolution across stakeholders. - Build and maintain the operating rhythms (standups, reviews, handoff checkpoints) that keep the paid creative engine running without unnecessary friction. Paid Creative Brief Management - Collaborate with integrated product marketing and paid media teams to translate product and media strategies into actionable creative briefs with clear requirements. - Ensure creative briefs are complete, clear, and aligned to both brand standards and paid performance objectives before work begins. - Flag misalignments between paid requirements and creative direction early, and facilitate resolution between the Creative Director and Media team. - Coordinate the upstream handoff of creator and influencer content into the paid pipeline, ensuring assets are appropriately briefed and cleared for amplification. Agency Relationship — Day-to-Day - Serve as the primary day-to-day operational contact for Footnote's bespoke paid team — keeping the work moving, not directing the creative (that's the Creative Director's role). - Maintain clarity on SOW scope, deliverable timelines, and asset specifications across all active Footnote work. - Flag scope creep, resourcing issues, or quality concerns to the VP and Creative Director promptly. - Support the Creative Director in holding Footnote accountable to brief and brand standards through structured review and feedback processes. Cross-Functional Coordination - Act as the operational bridge between the VP, Creative Director, Media team, and Studio PM — reducing coordination overhead so each can stay focused on their area of expertise. - Participate in campaign planning sessions to maintain context on strategic direction and ensure the paid pipeline is set up to serve the broader marketing plan. - Proactively surface capacity or timing conflicts that could affect campaign delivery, and propose solutions before they become escalations. Superpowers Required: - 5+ years in a creative operations, integrated production, or paid media operations role — ideally in a fast-moving brand, agency, or DTC environment. - Demonstrable experience coordinating paid social or digital advertising creative pipelines, with a strong understanding of what makes content perform on platforms like TikTok, Meta, and YouTube. - Experience working directly with creative agencies — briefing, managing timelines, reviewing deliverables, and holding the relationship accountable to scope and quality. - Track record of managing multiple concurrent workstreams without losing visibility or quality. - Creative literacy: you don't need to be a designer, but you need to read creative work critically and articulate what does and doesn't serve the brief. - Performance fluency: you understand how creative and media strategy interact — what the media team is optimizing for and how creative requirements need to serve those goals. - Operational rigor: you build systems and create structure without over-engineering. You know the difference between process that helps and process that gets in the way. - Strong communication skills — direct, concise, and proactive. Stakeholders know where things stand because you've told them, not because they had to ask. - Familiarity with project management and creative workflow tools (Airtable, Asana, Frame.io, or similar). - Experience in travel, hospitality, or lifestyle brand marketing preferred. - Bachelor's degree required. What Matters to Us: At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen. Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self. Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.

• Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition. • Take product marketing assets and messaging and turn them into repeatable lead-generation systems—gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance. • Segment and target the practitioner audiences we sell to—researchers, designers and product managers—so we attract the right buyers, not simply more buyers. • Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration. • Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount. • Measure the funnel rigorously—MQL → SQL → SQO conversion, cost per qualified lead and channel ROI—and make data-driven decisions about where to invest, where to optimise and what to stop.

Role Description The Data Conversion Specialist leads data conversion projects into AMS360, including the analysis, mapping, migration, validation, and reconciliation of legacy data to ensure successful system implementations and clean go-live outcomes. The individual in this role must have strong expertise in AMS360 data conversion processes and a demonstrated ability to leverage agentic AI tools to accelerate data mapping, quality validation, and documentation efforts. This individual actively collaborates with subject matter experts, technical resources, vendors, and project leadership to deliver high-quality data migration outcomes within established timelines. - Leads AMS360 data conversion projects, working with subject matter experts, technical resources, and vendors to define conversion requirements and mapping standards. - Analyzes source-system data structures and develops detailed field-level mapping specifications for AMS360. - Executes and validates test conversions, reconciles results, and resolves data quality issues prior to production migration. - Utilizes agentic AI tools to accelerate data quality checks, mapping activities, validation processes, and documentation. - Creates and maintains conversion documentation, mapping rules, assumptions, data dictionaries, and issue logs. - Works closely with project teams to troubleshoot issues and develop solutions under aggressive project timelines. - Supports successful data integration, testing, and go-live activities by providing conversion expertise and working flexible hours as needed. - Provides regular status updates and proactively identifies and escalates risks to project leadership. - Takes ownership of project deliverables, ensuring conversion tasks are completed accurately and on schedule. - Supports data quality, cleansing, transformation, and normalization initiatives across multiple source systems. - Fully adopts innovative technology, including proprietary AI solutions, into the service process to deliver a best-in-class client service experience. - Performs other projects, duties, and tasks, as assigned. Qualifications - High school diploma or equivalent required. - Minimum 5 years of proven experience in data conversion and migration projects. - Insurance industry experience strongly preferred. - Hands-on experience converting and migrating data into AMS360. - Extensive experience with AMS360, ImageRight, BenefitPoint, Applied Epic, or other insurance agency management systems preferred. - Demonstrated experience leveraging agentic AI tools within production data conversion workflows. - Proven track record successfully leading complex, deadline-driven data conversion projects. - Experience transforming, cleansing, validating, and normalizing data from multiple source systems. - Experience working with large datasets and complex data relationships. - Proficiency with Excel, SQL, or other data analysis and validation tools. - Excellent communication and interpersonal skills; expresses thoughts and ideas clearly, both verbally and in writing, to technical and business stakeholders. - Strong organizational and time management skills with the ability to manage multiple workstreams simultaneously. - Ability to work independently and remain effective under aggressive timelines and changing priorities. - Ability to occasionally work flexible, non-standard hours to support testing, conversion and go-live activities. - Willingness to adhere to all principles of confidentiality. Benefits - Competitive pay. - A safe and healthy work environment provided by our robust benefit program including family health and wellness programs, 401K, employee assistance programs, paid time off, paid holidays and more. - Career advancement and development opportunities.

• Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. • Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence. • Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. • Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. • Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. • Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. • Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. • Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. • Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. • Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. • Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. • Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. • Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. • Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. • Support late stage deal progression with targeted content, insights, and engagement strategies.