The all-in-one UX research platform for customer-centric teams
Senior Demand Generation Manager
Location
Canada
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Senior Demand Generation Manager
Great Question
• Build and execute demand generation programs across organic search, AI search, content, partnerships, gated assets, referrals, directories, events and paid acquisition. • Take product marketing assets and messaging and turn them into repeatable lead-generation systems—gating content, distributing it through the right channels, repurposing it for social, newsletters and AI search, and continuously improving performance. • Segment and target the practitioner audiences we sell to—researchers, designers and product managers—so we attract the right buyers, not simply more buyers. • Partner closely with Product Marketing to move quickly from hypothesis → launch → measurement → iteration. • Work alongside our Growth Lead and GTM Engineer to build AI-assisted workflows for enrichment, personalization, content production, routing and automation so execution scales without linear headcount. • Measure the funnel rigorously—MQL → SQL → SQO conversion, cost per qualified lead and channel ROI—and make data-driven decisions about where to invest, where to optimise and what to stop.
Job Requirements
- 5–8 years in B2B demand generation or growth marketing, ideally within SaaS.
- You've personally owned a pipeline, SQL or qualified lead target—and delivered against it.
- You think in revenue, conversion rates and pipeline, not marketing vanity metrics.
- You've built and operated multi-channel demand programs end to end, continuously improving performance based on data.
- You're AI-native in practice. You've built workflows where AI materially increased output or reduced execution time, and you can explain exactly what changed. (We'll ask.)
- Strong channel judgment—you know where to double down, where to experiment and where to stop investing.
- Comfortable operating in a lean environment where success comes from systems, contractors and automation rather than building a large team.
- Strong cross-functional communication and the ability to align Product Marketing, Sales and Operations around shared outcomes.
Benefits
- A culture of customer obsession and curiosity
- Opportunity to shape and scale a critical business function
- Remote-first culture with high trust and high autonomy
- Annual team retreats and virtual events
- Opportunity to work on cutting-edge AI integrations that matter
- Competitive compensation & equity
- Generous PTO, health benefits, and learning stipend
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