• Prospect and generate meetings • Run discovery calls with prospects • Build rapport and handle objections • Qualify opportunities based on criteria • Maintain CRM discipline and organize pipeline • Follow up consistently to move opportunities forward • Transition into Full-Cycle Sales Specialist with ownership.

• Prospecting & Lead Generation: Research and identify target accounts/prospects that fit the Ideal Customer Profile (ICP). • Build and maintain prospect lists in HubSpot. • Use LinkedIn Sales Navigator as an additional prospecting tool. • Monitor trigger events (funding rounds, leadership changes, expansions) that signal buying intent. • Outbound Outreach: Cold calling, cold emailing, and LinkedIn outreach to generate interest. • Personalize outreach sequences rather than relying purely on generic templates. • Follow up persistently (multi-touch cadences) without being pushy. • Inbound Lead Qualification: Respond quickly to inbound leads (demo requests, contact form fills, content downloads). • Qualify leads using a structured framework (e.g., BANT or MEDDIC). • Filter out poor-fit leads before they reach the AE. • Discovery & Handoff: Run short discovery calls to uncover pain points, use case, and buying stage. • Book qualified meetings/demos onto the AE's calendar. • Conduct an initial demo of the platform, with the AE joining the call for assistance. • Provide clean handoff notes so the AE is not starting from zero on the call. • CRM & Pipeline Hygiene: Log all activity, notes, and lead status accurately in the CRM. • Keep lead/contact records updated so reporting and forecasting stay accurate. • Track own metrics (calls made, emails sent, meetings booked, conversion rates). • Collaboration with Sales & Marketing : Work closely with the AE on target account strategy and territory planning. • Work closely with Marketing to generate ideas for campaigns, ICP targets, and messaging. • Give feedback to Marketing on lead quality and messaging that is/isn't resonating. • Participate in call reviews or coaching sessions to improve pitch and objection handling. • Continuous Pipeline Building: Consistently fill the top of the funnel so the AE always has a healthy pipeline. • Re-engage cold/dormant leads periodically. • Stay current on product positioning, competitive landscape, and messaging.

• Contact qualified leads promptly through phone, email, and text messaging. • Build trust and establish strong relationships with prospective members. • Deliver a premium customer experience throughout the sales process. • Clearly communicate the value and benefits of the membership offering. • Handle objections professionally and confidently. • Guide qualified prospects through the complete sales process to a successful close. • Maintain accurate CRM records, sales activities, and customer interactions. • Prioritize leads and manage your sales pipeline effectively. • Ensure every qualified opportunity receives timely and professional follow-up. • Meet and exceed monthly membership and revenue targets. • Participate in sales coaching and continuous development initiatives. • Collaborate with leadership to improve sales processes and customer experience.

• Outreach directly into prospective customers who fit our ideal persona via cold calls, text, emails, integrated marketing campaigns, LinkedIn campaigns, and other methods • Work with the growth team to research and craft personalized outreach to target accounts • Find creative methods, channels, and strategies to help guide prospects to a Hightouch Ad Studio demo • Own building the outbound playbook from the ground up, helping shape process, messaging, tooling, and strategy for this new product