CloserStill Media

• Identify and research potential sponsors to build a robust pipeline. • Lead the sales journey from initiation to closure, creating lasting professional relationships. • Develop and execute strategic outreach plans to engage prospects. • Craft compelling sales proposals that highlight the unique value of our events. • Leverage social media and other platforms to amplify our reach and engage potential sponsors. • Manage and continually refine our CRM, ensuring every interaction counts. • Travel to our events to foster relationships (destinations include Napa, Palm Springs, Miami Beach, Austin, and more).

• Manage day-to-day sales across the shows • Lead by example - responsible for delivering personal sales targets across the events • Proactively deliver the show strategy across new and existing business • Deliver the campaign strategy as set out by the Event Directors, exceeding show targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield, and sponsorship revenues • Ensure the sales plan is being delivered on target and budget, and that activity targets (outbound call volumes and face-to-face meetings) are met • Visit and canvas at competitor and industry events, developing a systematic understanding of and monitoring of competitors • Manage the prospect database to ensure it is constantly updated and fit for purpose in line with the company's CRM policy • Ensure a constant high quality of delivery in all prospect, exhibitor, and partner communication, ensuring the message is on point • Work with, collaborate with, and support the US-based Content Manager in identifying and sourcing companies for exhibiting or sponsoring content streams within Vehicle Tech Week Brands • Execute the Event Director & team's strategy and objectives outlined in the event's business plan • With the Event Director, develop an exhibitor campaign strategy including vertical and horizontal activity • Ensure you are regularly out meeting customers, prospects, and event partners (at least one day every fortnight) • Ensure that the exhibitor marketing strategy is delivered, monitored, and analysed • Identify, implement, and manage profitable show features • Monitor and report competitor activity, taking actions where necessary • Get close to your market, understand its trends, and develop your event around it • Maintain an accurate stand and sponsorship ledger • Regularly reconcile sales ledger, accounting ledgers, and CRM sales logs • Provide a monthly report and forecast on show revenues, contribution, manpower, and actions being taken for the shows to achieve the budget • Foster positive and professional relationships with key suppliers, associations, media, and commercial partners

• Target and recruit industry leaders to attend events • Lead the sales journey from initiation to closure • Utilize research to strategically approach prospects • Illuminate the unique value of events • Leverage social media to amplify reach

• Email Marketing & Automation: Building email marketing campaigns, including segmentation, setup, deployment, and reporting, utilizing features like dynamic content and multi-step workflows. • Construct and maintain automated campaigns and programs (e.g., nurture, re-engagement, cart abandonment, new contact creation). • Assist with copywriting and editing promotional emails. • Campaign Management, Content & Social Media: Partner with Marketers to copywrite and execute a wide range of digital and email campaigns to drive awareness, interest, and engagement. • Assist Guild Marketing Team with developing, setting up, deploying, and reporting on organic social media campaigns. • Analysis, Reporting & Optimization: Track progress and improve marketing funnels through analysis and optimization. • Prepare marketing reports by collecting, analyzing, and summarizing data.

• Execute marketing initiatives that drive audience growth and engagement. • Build email marketing campaigns including segmentation, setup, and deployment. • Maintain and clean the marketing database. • Partner with Marketers to execute digital and email campaigns. • Optimize content across blogs and websites for SEO.