• Outreach directly into prospective customers who fit our ideal persona via cold calls, text, emails, integrated marketing campaigns, LinkedIn campaigns, and other methods • Work with the growth team to research and craft personalized outreach to target accounts • Find creative methods, channels, and strategies to help guide prospects to a Hightouch Ad Studio demo • Own building the outbound playbook from the ground up, helping shape process, messaging, tooling, and strategy for this new product

• You are the first human a cold lead hears from • Your job is to warm them back up and book a call • You will work a list Ryan builds and cleans • Six touches over three weeks, then you leave them alone for 90 days • You log everything in Pipedrive as it happens • You share your numbers at the end of every day, good days and bad days both • You and Ryan sit down for 20 minutes each morning to go through the actual conversations • Over time, if this goes well, you would take on pipeline management and eventually prospecting

• Actively prospect companies that match Igma's customer profile. • Research accounts, identify opportunities, and map key decision-makers. • Execute prospecting cadences using multiple channels (email, LinkedIn, and others). • Qualify leads according to the criteria defined by the sales operation. • Schedule qualified meetings for the team responsible for closing. • Keep the CRM up to date and ensure the quality of recorded information. • Use Artificial Intelligence to increase productivity and the quality of outreach. • Monitor commercial operation metrics and contribute to the continuous improvement of the process.

• Own a territory across a mix of inbound processing and outbound prospecting • Set sales-qualified meetings for account executives • Help define how the early sales org operates • Learn the business quickly and speak fluently about a technical product • Operate with high agency, thinking creatively and independently