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Marketing Strategy Specialist
Location
New Jersey
Posted
2 days ago
Salary
$75K - $97.5K / year
Seniority
Senior
Job Description
Marketing Strategy Specialist
Pearson VUE
• Support the activation, coordination, and optimization of marketing programs for priority audiences and accounts • Work closely with global audience marketing leads, regional stakeholders, and sales partners to execute plans aligned to business priorities, local market needs, and campaign performance goals • Leverage knowledge of HR, talent management, and workforce learning trends to develop localized messaging for target audiences. • Partner closely with global audience marketing leads to execute assigned marketing activities for priority audiences and accounts, ensuring alignment with global strategy, sales priorities, and local market requirements. • Coordinate with global marketing teams and regional stakeholders to adapt global campaign plans for local market needs and support effective execution. • Contribute to team best practices by sharing learnings and insights from campaign performance • Maintain organized reporting and visibility into program status and outcomes, leveraging analytics and reporting tools to track performance, uncover insights, and continuously optimize programs. • Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach
Job Requirements
- Proven experience in B2B marketing, demand generation, or account-based marketing
- Demonstrated experience executing successful B2B marketing campaigns
- Experience working closely with sales teams to build alignment.
- Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution.
- Analytical mindset, with the ability to track performance, interpret results, and recommend optimizations.
- Ability to proactively manage multiple projects and deliver high-quality work with limited supervision
- Working knowledge of marketing platforms such as Salesforce, HubSpot, Demandbase, or similar
- Industry experience or knowledge of enterprise HR, talent management, workforce learning, or related fields, with experience marketing to enterprise audiences (e.g., HR, L&D, technology leaders)
- Experience executing integrated, multi-channel marketing programs that leverage digital, direct mail, executive events, paid media, content personalization and other relevant channels.
- Experience activating B2B events (industry events, roundtables, etc.) a plus
- Spanish or Portuguese language a plus
Benefits
- This position is eligible to participate in an annual incentive program
- Information on benefits offered is provided
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Marketing Manager
PortwestPortwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
Role Description The Polish Marketing Manager is responsible for the execution of Portwest’s marketing strategy and plans within the Polish market. The role develops a deep understanding of the competitive dynamics of the market and translates strategy into well-executed, integrated campaigns. - Execute Portwest’s marketing strategy and plans within the Polish market, translating them into integrated, well-delivered campaigns. - Develop a deep understanding of the competitive dynamics of the market, including key competitors and effective channels for brand building and revenue growth. - Paid Media – plan, manage and optimise paid media campaigns across paid social, paid search and programmatic channels. - Email Marketing – plan, build and deliver email marketing campaigns that nurture and convert new and existing customers. - Social Media – deliver social media marketing that builds brand awareness and engagement in the market. - Sponsorship – manage sponsorship activity, maximising brand exposure and return within the market. - Distributor Co-Marketing – develop and deliver co-marketing activity with distributors to extend reach and drive demand. - Trade Shows & Experiential – deliver trade show activations and experiential activity that showcase the brand and generate leads. - Events Support – support attendance at, and post-event activation for, webinars, training sessions and trade show attendees. - KPI Reporting & Insight – deliver KPI reporting and actionable insight, helping shape the commercial focus and continuous optimisation of marketing activity. - Partner closely with the market commercial team and the HQ marketing team to align marketing activity with commercial priorities. - Liaise with designers, agencies and other third-party service providers to deliver campaigns on time and on budget. - Ensure all campaign activity is on-brand and aligned with brand guidelines. - Perform other duties as necessary to support the objectives of the department and company. Qualifications - Minimum of 5 years’ marketing experience, ideally including experience within the workwear, safety wear, PPE, industrial or wider B2B manufacturing sector. - Fluent in Polish and English, both written and spoken, essential. - Demonstrated experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic), including budget management and performance optimisation. - Broad experience across the marketing mix, including email marketing, social media, sponsorship and trade shows, is an advantage. - Strong analytical mindset, comfortable working with KPI reporting and translating data into actionable insight. - Confident collaborating with commercial/sales teams, agencies and other third-party service providers. - Self-motivated and able to work independently in a fully remote, market-facing role. Requirements - Expectation to travel within Poland to meet the local team, occasionally to other markets within the region as required, and periodically to Portwest HQ in Ireland. Benefits - Great Place To Work 2024 - Private Irish Business of the year – Export - Industry Awards 2025 - Silver Ecovadis Sustainability Rating 2025 Company Description Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.
Design and Front-End Marketing Manager
Clark AssociatesClark Associates is a wholesale company headquartered in Lancaster, Pennsylvania. The company was founded in 1971 by Glenn and Lloyd Clark because they desired
Title: Design & Front-End Marketing Manager Location: United States Remote Experience Senior Level Employment Status Full-Time Job Description: Job Summary As a Design & Front-End Marketing Manager, you''ll lead a combined team of product designers and front-end developers while ensuring strong delivery, high-quality outcomes, and continued growth across both disciplines. You''ll balance people leadership, execution, technical and design quality, and cross-functional collaboration to help your team and the broader product organization do their best work. Remote Work Qualifications - Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks. - Access to a home router and modem. - A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible). - A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment. - The desire and ability to work and communicate with other team members via chat, webcam, etc. - Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY). We only accept W-2 candidates, H-1B sponsorship is not available. Responsibilities - Lead, coach, and develop a team of product designers and front-end developers. - Support career growth through feedback, mentorship, performance management, and development planning across both disciplines. - Help teams prioritize work, manage delivery, and maintain quality - both in design craft and front-end implementation. - Partner closely with design, product, engineering, and business leaders to align goals and execution. - Create clarity around priorities, expectations, quality standards, and team processes. - Improve team collaboration, communication, delivery reliability, and effectiveness. - Ensure design and front-end work supports product goals, user experience, accessibility, performance, and maintainability. - Build an environment where designers and developers can consistently produce strong work. - Connect day-to-day execution to broader product and business objectives. - Collaborate with marketing to ensure brand consistency, messaging alignment, and cohesive customer-facing experiences. - Support marketing initiatives by coordinating design and front-end resources for websites, landing pages, and digital assets. Physical Requirements - Work is performed while sitting/standing and interfacing with a personal computer. - Requires the ability to communicate effectively using speech, vision, and hearing. - Requires the regular use of hands for simple grasping and fine manipulations. - Requires occasional bending, squatting, crawling, climbing, and reaching. - Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs. Qualifications Experience - 7+ years of experience in product design and front-end development. - 1+ years of experience leading, managing, or mentoring designers and developers. - Experience supporting delivery, quality, and cross-functional collaboration across design and engineering teams. - Portfolio or work examples demonstrating product design and the ability to drive outcomes through teams. - Work examples demonstrating front-end expertise to bring projects to the web. - Familiarity with front-end development practices, accessibility, performance, and implementation quality. - Examples of prior work demonstrating technical or design judgment, team leadership, and impact through others. - Experience partnering with or supporting marketing teams on brand, campaign, or digital experience work. Education This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else. Desired Traits & Skills - Strong people leadership and coaching skills across design and engineering disciplines. - Ability to develop talent and build high-performing, cross-functional teams. - Experience balancing delivery, quality, and team health. - Strong cross-functional partnership and communication skills. - Ability to create clarity, alignment, accountability, and momentum. - Commitment to helping both people and products succeed. - Ability to translate marketing goals into design and technical execution.
Lifecycle Marketing Specialist
SonySony Interactive Entertainment (SIE) is a leading global source for digital and interactive game systems, games, and products. It is the parent company behind t
Title: Lifecycle Marketing Specialist (12m Contract - Inside IR35) Category: Admin (Marketing) Job Description: Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Location: London / Hybrid Duration: 12 months Day Rate: £225 – £250 per day Engagement Method: Umbrella/PAYE We’re looking for a Lifecycle Marketing Specialist to join our Consumer Engagement team for an initial 12-month period. Please note this role has been assessed as ‘Inside IR35’, and payment will be processed via PAYE or an umbrella company through our third-party partner. Role Overview: The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe. We advocate for the players. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay, and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across the web, email, mobile, and on-console. 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This includes collaborating openly and bringing together different perspectives to drive well-informed decisions. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.




