• Own the full expansion cycle: create pipeline → close → expand→ renew within existing enterprise accounts • Proactively source new opportunities across business units, teams, and geographies • Build and execute strategic account plans grounded in org mapping, whitespace analysis, and clear growth hypotheses • Multithread across marketing, design, product, and executive stakeholders to increase deal size and account penetration • Own commercial outcomes for assigned accounts, including expansion, retention, risk identification, and forecasting • Partner closely with Customer Success to align expansion with renewal strategy and long-term account growth • Lead consultative, value-driven sales cycles tied to measurable business outcomes • Run compelling demos, pilots, and POCs that validate new use cases and accelerate adoption • Navigate complex enterprise procurement, legal, and stakeholder environments • Maintain strong pipeline discipline and deliver accurate forecasts • Act as the voice of the customer—bringing insights back to Product and GTM teams, especially as we evolve our AI offering

• Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. • Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. • Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. • Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. • Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. • Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. • Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

• Collaborate closely with internal teams to deliver client-first recommendations and programmatic best practices. • Manage day-to-day campaign execution, optimizations, pacing, and reporting. • Support the development and presentation of programmatic strategy to improve client performance. • Build and maintain strong client relationships through clear communication and timely updates. • Identify performance trends, troubleshoot issues, and apply data-driven insights. • Provide guidance and mentorship to Coordinators, helping them grow in their roles. • Contribute to a positive team culture by demonstrating our core values. • Bring forward new ideas, tools, and approaches to push innovation and improve workflow.

• Implement Paid Social campaigns by assembling plans and objectives, creating schedules, organizing, reporting data, and tracking progress • Collect, analyze, and process large amounts of data • Manage your workflow to ensure timely delivery on projects • Craft clear and compelling internal and external communications • Work collaboratively and cross-functionally across internal channels to meet the needs of the team and clients • Maintain a working knowledge of Meta Ads • Prepare weekly/monthly reports and make recommendations for optimization • Own weekly campaign health checks / pacing updates