• Support the Project Director and team with market research, digital campaigns, social media management, website updates, email marketing, app promotion, event support, and promotional content. • Assist with market research to support product promotion, audience engagement, and campaign planning. • Support digital marketing campaigns for apps, products, events, and community initiatives. • Promote apps and digital products across social media platforms including Facebook, Instagram, X/Twitter, and other relevant channels. • Assist with creating, scheduling, and updating social media content. • Support website maintenance, content updates, and basic digital coordination. • Assist in creating email campaigns, newsletters, and promotional communications. • Prepare weekly reports and basic analysis on app downloads, sales activity, campaign performance, and audience engagement. • Research different cultures and contribute creative ideas for new products, campaigns, and educational resources. • Assist with promotional activities, event support, and marketing materials. • Monitor campaign performance and suggest practical improvements. • Help develop creative ways to communicate the organisation's message to schools, customers, and community audiences.

• Lead the *end-to-end* planning, execution and optimisation of paid digital campaigns across Google Ads, Microsoft Advertising and Meta Ads. • Manage an initial paid media budget of approximately AUD 30,000 per month and recommend scalable budget increases where campaign performance and commercial returns support further investment. • Develop channel strategies across Australia and New Zealand, reflecting the different maturity, customer and revenue priorities of each e-commerce website. • Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation and landing-page alignment. • Monitor and improve return on advertising spend, customer acquisition cost, conversion rate, revenue contribution and other agreed commercial performance measures. • Analyse campaign and website performance to identify growth opportunities, underperforming areas and corrective actions. • Provide proactive strategic direction to management rather than relying on prescriptive day-to-day instruction. • Build clear paid media spend plans, forecasts and performance reporting for management review. • Lead ongoing search engine optimisation activity, with particular focus on backlink strategy, off-page optimisation, keyword growth and organic visibility. • Review current SEO performance and recommend improvements across technical, on-page and off-page factors in coordination with internal web and design resources. • Plan and execute email marketing and electronic direct mail campaigns that support product promotions, customer retention and e-commerce revenue. • Work closely with the internal designer and web support resource to coordinate campaign assets, landing pages, product uploads and website improvements. • Support the continued development of Shopify-based websites and provide digital marketing input into any future consolidation of the client's platforms. • Implement robust tracking, attribution and reporting through Google Analytics, Google Tag Manager, advertising platforms and relevant e-commerce reporting tools. • Use structured testing across creative, copy, audiences, bids, offers and landing pages to improve conversion and reduce wasted advertising spend. • Undertake competitor, keyword and market analysis using contemporary digital marketing and AI-enabled benchmarking tools. • Maintain current knowledge of platform changes, privacy requirements, advertising policies, SEO developments and emerging AI-enabled marketing capabilities. • Document campaign structures, account settings, reporting processes and optimisation actions to support business continuity and effective handover. • Other position-level duties as required.

• Act as the primary point of contact for a diverse portfolio of clients, managing the relationship from initial onboarding through ongoing optimization. • Lead regular cadence calls, status updates, and reporting sessions to keep stakeholders informed and engaged. • Partner with internal specialists to guide strategy, ensuring all work remains on track, in scope, and aligned with client KPIs. • Monitor performance data to surface actionable insights and proactively identify opportunities for growth or improvement. • Educate clients on digital marketing fundamentals, including SEO and PPC, translating technical metrics into clear business value. • Maintain high standards of client satisfaction, targeting a minimum retention rate of 95% and NPS scores of 8+. • Ensure project deadlines are met through exceptional organization and cross-departmental collaboration.

Role Description We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands-on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands. - Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. - Your time will be allocated across each business, with clear expectations and priorities. - This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results. - You will provide marketing support across: - A premium cookware and e-commerce business - A New Zealand insurance business - A premium skincare brand (future support) Responsibilities - Digital Advertising - Build, launch and manage META advertising campaigns (Facebook & Instagram) - Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions - Conduct audience testing, A/B testing and creative testing - Recommend budget allocation and scaling opportunities - Produce clear monthly performance reports with actionable recommendations - Google Ads - Manage Google Ads campaigns including: - Search (SEM) - Performance Max (P-Max) - Optimise keywords, bidding strategies and budgets - Improve campaign performance and ROI - Monitor conversion tracking and reporting - Social Media Management - Manage both paid and organic content across: - Facebook - Instagram - LinkedIn - TikTok - Pinterest - Snapchat - Responsibilities include: - Content scheduling - Community engagement - Organic growth strategies - Campaign planning - Platform optimisation - Performance reporting - Email Marketing (Klaviyo) - Design professional EDMs - Build and schedule campaigns - Create customer segmentation - Develop automation workflows including: - Welcome Series - Cart Abandonment - Browse Abandonment - Post Purchase - Win Back Campaigns - Report on campaign performance and recommend improvements - Shopify Website Management - Update products and collections - Manage landing pages - Upload creative assets - Maintain promotions and campaigns - Assist with website merchandising - Ensure content is current and visually engaging - Graphic Design & Creative - Create high-quality creative assets for both print and digital, including: - Social media graphics - Paid advertising creatives - Website banners - Email graphics - Product marketing collateral - Brochures and flyers - Digital marketing assets for multiple brands - Applicants must provide a professional design portfolio showcasing previous work and brands they have supported. - AI & Marketing Technology - Leverage AI tools to improve efficiency and creativity, including: - Content creation - Ad copy generation - Image generation and editing - Workflow automation - Campaign ideation - Productivity improvements - Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar is highly regarded. Qualifications - 5+ years' experience in digital marketing and creative design - Experience managing multi-channel digital marketing campaigns across paid and organic platforms - Experience supporting e-commerce and/or consumer-facing businesses - Comfortable designing creative assets and analysing campaign performance - Advanced experience with META Ads, Google Ads, Klaviyo and Shopify - Excellent written and verbal English communication skills - Highly organised and capable of managing multiple brands and competing priorities - Proactive, commercially minded, and thrives in a fast-paced environment Requirements - Essential Skills & Experience - META Advertising - Expert knowledge of Meta Business Suite and Ads Manager - Campaign creation, optimisation and reporting - Budget management - Performance analysis - Audience creation and retargeting - Google Ads - Strong SEM experience - Performance Max (P-Max) expertise - Campaign optimisation - Conversion tracking - Google Analytics familiarity - Klaviyo - Email design - Campaign management - Automation flows - Segmentation - Reporting - Shopify - Store management - Product updates - Landing page creation and optimisation - Promotions and merchandising - Content management - Social Media - Experience managing both paid and organic campaigns across: - Facebook - Instagram - LinkedIn - TikTok - Pinterest - Snapchat - Design - Strong graphic design skills - Adobe Creative Suite and/or Canva Pro - Excellent branding and layout capability - Strong understanding of creative for digital marketing - Ability to produce assets across multiple channels and business types Preferred Skills - Shopify Plus - GA4 (Google Analytics 4) - Google Tag Manager - Meta Pixel & Conversion API - Canva Pro - Adobe Creative Cloud - Figma - E-commerce marketing - Retail, lifestyle, FMCG or insurance industry experience