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DeepHealth

Meticulous science. Mindfully delivered.

Associate Director, Product Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

15 hours ago

Salary

$150K - $210K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

Associate Director, Product Marketing

DeepHealth

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios. • Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders. • Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence. • Own executive-level readiness and accountability for successful launches and revenue impact. • Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership. • Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas. • Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative. • Ensure consistency and quality of messaging across all customer touchpoints and regions. • Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction. • Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership. • Influence product strategy and investment priorities based on market opportunities and emerging trends. • Champion a customer-centric approach across the organization. • Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams. • Ensure alignment between product marketing initiatives and pipeline/revenue goals. • Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale. • Drive innovation in channels, storytelling, and engagement to accelerate growth. • Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth. • Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes. • Build scalable partner enablement programs and frameworks to expand reach and market penetration. • Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation. • Supervise, coach, and evaluate team members to ensure high performance and professional development.

Job Requirements

  • Bachelor’s degree or equivalent experience required.
  • 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
  • Proven track record of launching products and driving market impact.
  • Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
  • A strategic thinker who’s equally comfortable getting tactical.
  • Excellent written and verbal communication skills.
  • Strong analytical mindset with experience using data to drive decisions.
  • Comfortable working cross-functionally in a fast-paced, ambiguous environment.
  • Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus.
  • Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
  • Microsoft Office experience required.

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