Weekday (YC W21) logo
Weekday (YC W21)

We are a Y-Combinator-backed startup building your AI-powered Recruiter Agent

Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteLeadTeam 11-50Since 2021H1B No SponsorCompany SiteLinkedIn

Location

India

Posted

23 hours ago

Salary

₹3,000K - ₹5,500K / year

Seniority

Lead

Postgraduate Degree8 yrs expEnglishCloudCyber Security

Job Description

Head of Marketing

Weekday (YC W21)

• Develop and execute the global marketing strategy aligned with business objectives and growth targets. • Define compelling product positioning, messaging, and category narratives for cloud identity security solutions. • Conduct market research, competitive analysis, and ideal customer profile (ICP) assessments across key international markets. • Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives. • Lead go-to-market (GTM) planning and execution for new product launches and feature releases. • Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels. • Partner with Sales to generate high-quality pipeline and accelerate revenue growth. • Develop impactful sales enablement materials that support enterprise sales efforts. • Own the company's brand identity, messaging, and external communications. • Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and public relations initiatives. • Strengthen industry visibility through analyst relations, community engagement, influencers, and strategic partnerships. • Build data-driven marketing campaigns that increase brand awareness, engagement, lead generation, and customer acquisition. • Monitor and optimize key marketing metrics, including pipeline contribution, customer acquisition cost (CAC), ROI, activation, and retention. • Continuously improve channel performance through experimentation, analytics, and performance optimization. • Build, mentor, and lead a high-performing marketing organization. • Manage relationships with agencies, vendors, and external partners. • Foster strong cross-functional collaboration with Product, Sales, Customer Success, and executive leadership to ensure marketing initiatives support business priorities.

Job Requirements

  • 10+ years of experience in B2B SaaS marketing, with significant leadership experience.
  • Proven success scaling marketing functions within SaaS, cybersecurity, or enterprise technology organizations.
  • Strong expertise in product marketing, positioning, messaging, and go-to-market strategy.
  • Demonstrated experience building demand generation programs that drive qualified pipeline growth.
  • Excellent storytelling, content strategy, and brand development skills.
  • Experience marketing to enterprise IT and security decision-makers.
  • Strong analytical mindset with experience measuring and optimizing marketing performance.
  • Excellent project management, leadership, and cross-functional collaboration skills.
  • Comfortable working in fast-paced, high-growth startup environments.
  • Experience marketing cybersecurity, cloud infrastructure, identity management, or related enterprise technology solutions (preferred).
  • Exposure to global B2B markets, particularly North America, Europe, and India (preferred).
  • Experience with enterprise sales enablement, ABM strategies, and partner marketing initiatives (preferred).
  • Familiarity with modern marketing automation platforms, CRM systems, and analytics tools (preferred).

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