Role Description We are looking for a strategic and results-driven Head of Marketing to define and elevate our brand in the global cybersecurity landscape. This is a high-impact leadership role responsible for building and scaling a world-class marketing function, driving demand generation, shaping product positioning, and establishing the company as a trusted thought leader in cloud identity security. Working closely with Product, Sales, Customer Success, and Leadership teams, you will own both marketing strategy and execution while driving measurable business growth across global markets. Key Responsibilities - Marketing Strategy & Positioning: - Develop and execute the global marketing strategy aligned with business objectives and growth targets. - Define compelling product positioning, messaging, and category narratives for cloud identity security solutions. - Conduct market research, competitive analysis, and ideal customer profile (ICP) assessments across key international markets. - Build the company's reputation as a thought leader through strategic content, industry engagement, and brand initiatives. - Go-to-Market & Demand Generation: - Lead go-to-market (GTM) planning and execution for new product launches and feature releases. - Design and scale demand generation programs across content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and other acquisition channels. - Partner with Sales to generate high-quality pipeline and accelerate revenue growth. - Develop impactful sales enablement materials that support enterprise sales efforts. - Brand & Content Marketing: - Own the company's brand identity, messaging, and external communications. - Drive content strategy across websites, blogs, whitepapers, case studies, reports, webinars, and public relations initiatives. - Strengthen industry visibility through analyst relations, community engagement, influencers, and strategic partnerships. - Growth & Performance Marketing: - Build data-driven marketing campaigns that increase brand awareness, engagement, lead generation, and customer acquisition. - Monitor and optimize key marketing metrics, including pipeline contribution, customer acquisition cost (CAC), ROI, activation, and retention. - Continuously improve channel performance through experimentation, analytics, and performance optimization. - Team Leadership & Operations: - Build, mentor, and lead a high-performing marketing organization. - Manage relationships with agencies, vendors, and external partners. - Foster strong cross-functional collaboration with Product, Sales, Customer Success, and executive leadership to ensure marketing initiatives support business priorities. Qualifications - 10+ years of experience in B2B SaaS marketing, with significant leadership experience. - Proven success scaling marketing functions within SaaS, cybersecurity, or enterprise technology organizations. - Strong expertise in product marketing, positioning, messaging, and go-to-market strategy. - Demonstrated experience building demand generation programs that drive qualified pipeline growth. - Excellent storytelling, content strategy, and brand development skills. - Experience marketing to enterprise IT and security decision-makers. - Strong analytical mindset with experience measuring and optimizing marketing performance. - Excellent project management, leadership, and cross-functional collaboration skills. - Comfortable working in fast-paced, high-growth startup environments. Preferred Qualifications - Experience marketing cybersecurity, cloud infrastructure, identity management, or related enterprise technology solutions. - Exposure to global B2B markets, particularly North America, Europe, and India. - Experience with enterprise sales enablement, ABM strategies, and partner marketing initiatives. - Familiarity with modern marketing automation platforms, CRM systems, and analytics tools. Must-have skills - Marketing - Cybersecurity Good-to-have skills - Cyber Security - SaaS

• Define and lead the overall growth and marketing strategy aligned with business objectives • Translate business goals into clear, scalable growth initiatives • Drive customer acquisition, activation, and revenue growth • Oversee execution of growth initiatives and campaigns across channels • Standardize processes for execution, reporting, and optimization • Identify performance gaps and implement corrective actions • Collaborate closely with leadership and cross-functional teams to align growth with company priorities.

Role Description The role involves making outbound calls to customers, promoting and upselling products and services while following sales scripts. The goal is to meet monthly sales targets, build lasting customer relationships, handle objections, and effectively convert leads into customers. Additionally, the position requires sharing insights to help grow customer engagement and reach. - Conduct outbound calls to customers from our existing database (Malay-speaking market). - Cold-call potential customers and clearly explain our products and services. - Promote and upsell company offerings, including current promotions and deals. - Follow structured sales scripts to communicate key product features and benefits accurately. - Consistently meet or exceed monthly KPIs and sales targets. - Build rapport with customers and maintain long-term relationships. - Handle objections and manage challenging calls professionally. - Use persuasive communication techniques to convert leads into customers. - Share insights and suggest creative ways to grow customer reach and engagement. Qualifications - 1–2 years of experience in telemarketing, telesales, or outbound sales calls. - Fluency in all three languages, Mandarin, Bahasa Malaysia, and English (spoken and written), is required. - Comfortable making high volumes of sales calls daily. - Strong computer skills, with access to a personal laptop and a stable internet connection. - Ability to multitask, prioritize effectively, and manage time efficiently. - High attention to detail and commitment to delivering quality communication. - Creative mindset with a proactive approach to identifying and seizing sales opportunities. Benefits - Remote-first roles built for freedom and flexibility. - Learning & Development that sharpens skills and accelerates careers. - Competitive salary packages for high performers. - Wellbeing perks that help you thrive inside and outside work. - A team that supports, celebrates, and wins as one.

• Lead the development of short and long-term strategic marketing plans integrating commercial strategy, product launches, product promotion, internal training, evidence strategy, and medical education. • Monitor competitive landscape, digital trends, and emerging technologies • Work closely with R&D and digital technology teams to provide market and customer needs research and influence product roadmap and usability • Partner with clinical, health economics, and regulatory teams to support claims, evidence and reimbursement plan development • Develop differentiated value propositions that connect digital capabilities to clinical, economic, and workflow outcomes • Develop deep understanding of customer needs, digital maturity, and clinical workflows • Translate technical features (software, AI, analytics, connectivity) into compelling customer benefits • Develop global pricing and business strategy in alignment with overall business objectives • Partner closely with regional marketing peers to drive geography expansion and commercial performance, account targeting and segmentation, communications, training, pricing, forecasting and evidence dissemination globally • Lead team of high performing product managers to achieve ambitious goals that meet business objectives and ensure successful response from customers • Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers