• Own the end-to-end lifecycle marketing strategy across the homeowner journey. • Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives — including funnel-stage nurtures and reactivation programs for aged and lost leads. • Develop lifecycle messaging frameworks, email content, templates, and campaign briefs. • Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts. • Define KPIs, reporting, and experimentation frameworks that measurably improve conversion and lead-to-fund velocity. • Design personalized programs within fair-lending and compliance guardrails. • Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering on cross-functional initiatives. • Serve as the lifecycle platform subject-matter expert, partnering with the MarTech PM on journey architecture, data governance, audience strategy, and reporting.

Role Description We are seeking a highly analytical professional with a strong statistical background to join our Head of Evaluations. In this role, you will design, implement, and scale the testing frameworks used to evaluate our platform. You will ensure our AI products meet the highest standards of legal reasoning, factual accuracy, and regulatory compliance while maintaining a near-zero hallucination rate. Key Responsibilities - Design Legal Benchmarks for: Contract Drafting, Information Extraction, Legal Research, and Contract Review - Build, source and maintain relevant datasets - Audit AI Output: Review and score complex AI-generated legal text, contract analyses, and statutory interpretations for accuracy and precision and lay out a strategy. - Define Evaluation Metrics: Establish clear criteria for grading model performance, specifically focusing on logical reasoning, citation accuracy, and the model's ability to safely abstain from answering. - Collaborate with Engineering: Partner directly with Engineering to translate legal errors into actionable technical feedback for model fine-tuning. Qualifications - PhD or Masters in statistics, mathematics, machine learning or equivalent - Analytical Skills: Proven ability to break down complex statutory frameworks and case law into structured, logical data points. - Tech-Savviness: python, panda, numpy, jupiter notebooks and similar statistical models

• Custom Scope Management: Translate complex, bespoke enterprise client agreements into clear, structured production pipelines and deliverables. • Bespoke Asset Delivery: Oversee the development and white-glove delivery of unique, co-branded marketing materials that respect both internal and client brand guidelines. • SLA Accountability: Partner with Account Management to track custom client deliverables tightly against contractual deadlines and Service Level Agreements. • Hands-on Production: Execute, build, and troubleshoot production assets directly—including email HTML/layouts, landing pages, sales decks, and quick design adjustments. • Final QA Gatekeeper: Establish and run rigorous final review processes to ensure 100% accuracy, brand alignment, and technical compliance before public launches. • External Network Coordination: Act as the primary operational contact for external vendors, freelancers, and agencies—managing scopes, timelines, and delivery expectations. • Asset & Version Control: Help manage the Digital Asset Management systems to ensure assets are logically organized, version-controlled, and easily accessible. • Production Logistics: Map and manage daily workflows for resources related to campaigns, content, events, and brand initiatives to eliminate execution bottlenecks. • Enablement Support: Manage execution logistics for sales and enterprise enablement, tracking asset status and fulfillment programs to support go-to-market teams. • Delivery & Launch Tracking: Provide operational reporting on campaign completion rates, asset delivery, and launch velocity to help leadership optimize resource allocation.

• Support the development and ongoing refinement of the Business Unit strategy. • Lead the development of selected sector strategies aligned with business growth objectives. • Drive and/or support regional strategy activation initiatives, including the Archetype Model, Growth Navigator, and Sector Playbooks. • Define and prioritize sectors and sub-sectors at country, regional, and global levels. • Support Executive, Regional Vice President (RVP), and Global Sector Account (GSA) leadership calls to align stakeholders and monitor strategy execution. • Lead Voice of Customer (VOC) and blueprinting activities for emerging adjacent markets and technologies. • Support M&A strategy development by identifying and evaluating external growth opportunities, including mergers and acquisitions. • Lead business capability enhancement and growth initiatives across the Business Unit. • Own the collection, validation, and analysis of accredited market data, including Serviceable Addressable Market (SAM) and market growth (CAGR) metrics. • Develop sector-level value propositions to support market positioning and business development efforts. • Lead the development of the company narrative for IPO readiness and investor relations activities.