Role Description Elastic is looking for a Paid Social Analyst to join the Digital Marketing Team, focused on supporting the execution of paid social campaigns and operational initiatives. In this role, you will be tasked with the end-to-end execution, optimization, and reporting of our paid social campaigns. The ideal candidate possesses a robust quantitative background, at least 2 years of digital media experience, and an affinity for turning large datasets into actionable marketing insights. You are a self-motivated multitasker who takes extreme ownership of your work, collaborates seamlessly across teams, and constantly looks for ways to improve processes and exceed objectives. What You Will Be Doing - Campaign Execution & Optimization: Manage the daily execution, audience targeting, creative coordination, and ongoing optimization of paid social campaigns to maximize ROI. - Performance Reporting: Create performance reports for cross-functional stakeholders and manage weekly pacing reports to ensure budget alignment and campaign efficiency. - Data Analysis & Insights: Analyze large datasets to identify trends, draw meaningful conclusions, and translate complex data into clear, actionable insights. - Technical Troubleshooting: Fix issues with campaign setup, tracking, pixel implementation, and platform. - Prioritization & Time Management: Self-manage and prioritize a high volume of deliverables in a dynamic environment without sacrificing attention to detail. Qualifications - Education: BA/BS degree (or equivalent experience); a solid quantitative background is highly preferred. - Experience: Minimum 2 years of experience in Digital Marketing or Marketing related field. Knowledge with paid social platforms including LinkedIn, Meta, Pinterest, TikTok, or related advertising technologies. - Analytical Rigor: Proven track record of working with large datasets, with advanced proficiency in Google Suite (including a robust command of pivot tables and VLOOKUPs). - Core Competencies: Strong foundation in data analysis, performance reporting, audience targeting, and creative asset coordination. Requirements - Critical Thinking: You should have robust critical thinking skills. You must also be good at solving problems. - Communication: Great verbal and written communication skills, with the ability to explain technical data insights to non-technical team members. - Mindset: A self-motivated, organized teammate who thrives under pressure, enthusiastic to consistently exceed objectives. - Adaptability: Proven ability to juggle multiple shifting priorities, multitask skillfully, and maintain strict attention to detail in a dynamic environment. Benefits - Competitive pay based on the work you do here and not your previous salary. - Health coverage for you and your family in many locations. - Ability to craft your calendar with flexible locations and schedules for many roles. - Generous number of vacation days each year. - Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service. - Up to 40 hours each year to use toward volunteer projects you love. - Embracing parenthood with a minimum of 16 weeks of parental leave.

• Assist the Social Media Manager in brainstorming, developing, and executing social media campaigns for multiple clients. • Help create and maintain content calendars aligned with each client's marketing objectives. • Coordinate content requests and organize creative assets. • Ensure content aligns with each client's brand voice and messaging. • Create engaging social media content, including text, images, graphics, and short-form videos. • Schedule and publish content across major social media platforms, including: Facebook, Instagram, LinkedIn, X (Twitter), other client platforms as needed. • Utilize Canva and other design tools to produce visually appealing content. • Monitor client social media accounts daily. • Respond promptly and professionally to comments, direct messages, mentions, and reposts. • Engage with online communities while maintaining each client's brand voice. • Track social media performance using native platform analytics and social media management tools. • Monitor audience growth, engagement, reach, impressions, and other key performance metrics. • Prepare recurring client reports summarizing campaign performance and insights.

• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering • Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling • Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content • Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives • Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members • Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support • Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way • Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically • Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage • Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations • Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life • Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through • Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly • A/B test content formats, posting cadences, captions, and creative to continually improve performance • Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space • Provide regular performance reports to marketing leadership with insights, learnings, and recommendations

Role Description We are seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels. The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale. This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel. Qualifications - 5+ years of experience in performance marketing, paid acquisition, or growth marketing. - Demonstrated experience managing multi-channel paid acquisition campaigns. - Strong analytical mindset with experience interpreting performance data and running structured experiments. - Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels. - Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms. - Experience working cross-functionally with analytics, product, and marketing teams. - Comfortable operating in a fast-paced, experimentation-driven environment. Requirements - Own day-to-day execution and optimization of paid acquisition campaigns across key channels including: - Google Search - Performance Max - YouTube - Paid Social - Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance. - Manage budget allocation across channels based on performance and marginal return. - Partner with internal analytics teams to ensure campaign performance is accurately measured and reported. - Work closely with the Director of Growth to identify and test new acquisition channels. - Manage relationships and onboarding for emerging advertising partners such as: - Reddit - Connected TV (CTV) - New performance marketing platforms - Coordinate with external partners to launch pilots and evaluate performance. - Analyze early results and provide recommendations on scaling or optimizing new channels. - Design and execute structured experimentation frameworks to improve acquisition performance. - Run tests across: - Audiences - Creative - Messaging - Landing pages - Funnel steps - Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis. - Translate testing insights into actionable improvements across campaigns and funnel performance. - Partner with creative teams to develop and test new advertising concepts. - Build systematic testing plans for: - New messaging angles - Video creative - Ad formats - Audience segmentation - Identify winning creative and scale successful concepts across channels. - Collaborate with Product, Growth, and Lifecycle teams to improve conversion performance across the acquisition funnel. - Identify friction points in the user journey and recommend improvements to increase conversion rates. - Work closely with internal teams to test landing page and funnel optimizations that improve acquisition efficiency. - Monitor campaign performance and deliver clear reporting on acquisition metrics including: - CAC - Conversion rate - ROAS - Volume growth - Incremental lift vs. simple last-click attribution - Provide insights and recommendations to the Director of Growth to inform channel investment decisions. - Maintain a strong data-driven approach to campaign optimization and decision-making. Benefits - Topstep is an engaging working environment that ranges from fully remote to hybrid. - Seven Company-paid Holidays and generous Family Leave. Paid time off is front-loaded. - Competitive 401(k) matching, health, dental, and vision insurance are offered for full-time employees. - Vacations are encouraged with a bonus for taking 5 consecutive days. - Topstep offers a food and groceries budget and contributes towards health and wellness. Company Description Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.