• Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering • Develop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling • Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content • Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives • Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members • Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support • Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way • Identifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically • Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage • Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations • Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life • Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through • Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly • A/B test content formats, posting cadences, captions, and creative to continually improve performance • Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space • Provide regular performance reports to marketing leadership with insights, learnings, and recommendations

Role Description We are seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels. The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale. This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel. Qualifications - 5+ years of experience in performance marketing, paid acquisition, or growth marketing. - Demonstrated experience managing multi-channel paid acquisition campaigns. - Strong analytical mindset with experience interpreting performance data and running structured experiments. - Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels. - Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms. - Experience working cross-functionally with analytics, product, and marketing teams. - Comfortable operating in a fast-paced, experimentation-driven environment. Requirements - Own day-to-day execution and optimization of paid acquisition campaigns across key channels including: - Google Search - Performance Max - YouTube - Paid Social - Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance. - Manage budget allocation across channels based on performance and marginal return. - Partner with internal analytics teams to ensure campaign performance is accurately measured and reported. - Work closely with the Director of Growth to identify and test new acquisition channels. - Manage relationships and onboarding for emerging advertising partners such as: - Reddit - Connected TV (CTV) - New performance marketing platforms - Coordinate with external partners to launch pilots and evaluate performance. - Analyze early results and provide recommendations on scaling or optimizing new channels. - Design and execute structured experimentation frameworks to improve acquisition performance. - Run tests across: - Audiences - Creative - Messaging - Landing pages - Funnel steps - Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis. - Translate testing insights into actionable improvements across campaigns and funnel performance. - Partner with creative teams to develop and test new advertising concepts. - Build systematic testing plans for: - New messaging angles - Video creative - Ad formats - Audience segmentation - Identify winning creative and scale successful concepts across channels. - Collaborate with Product, Growth, and Lifecycle teams to improve conversion performance across the acquisition funnel. - Identify friction points in the user journey and recommend improvements to increase conversion rates. - Work closely with internal teams to test landing page and funnel optimizations that improve acquisition efficiency. - Monitor campaign performance and deliver clear reporting on acquisition metrics including: - CAC - Conversion rate - ROAS - Volume growth - Incremental lift vs. simple last-click attribution - Provide insights and recommendations to the Director of Growth to inform channel investment decisions. - Maintain a strong data-driven approach to campaign optimization and decision-making. Benefits - Topstep is an engaging working environment that ranges from fully remote to hybrid. - Seven Company-paid Holidays and generous Family Leave. Paid time off is front-loaded. - Competitive 401(k) matching, health, dental, and vision insurance are offered for full-time employees. - Vacations are encouraged with a bonus for taking 5 consecutive days. - Topstep offers a food and groceries budget and contributes towards health and wellness. Company Description Topstep is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all employees and applicants are valued. All qualified candidates will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or veteran status, in compliance with applicable federal, state, and local laws.

• Help lead Gametime social strategy and content ideation around major leagues, including, but not limited to: NFL, NBA, MLB, WNBA, UFC, college football and college basketball. • Own live, reactionary social coverage, ideating, creating, and publishing share-worthy content that resonates with our users and sparks conversations across platforms including, but not limited to: X, Instagram, TikTok, Threads, and Facebook. • Assist with community engagement across platforms, building and maintaining meaningful relationships with our users. • Actively monitor social media trends, memes, and cultural conversations to ensure PrizePicks remains at the forefront of the industry. • Maintain an 'always on' approach to social media, constantly tracking the player, league, team, and cultural storylines that matter to the PrizePicks audience, and surfacing insights that inform planning and execution across the full Social Media & Community team. • Support planning for integrated marketing campaigns and tentpole events, ensuring live Gametime coverage supports marketing and business priorities. • Conduct content and channel reporting to measure performance, identify strengths and weaknesses, and inform future Gametime strategies. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

• support public health communications initiatives through the development, management, and dissemination of digital content across multiple channels • manage and maintain social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels • develop and execute social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals • create and edit a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials • translate complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices • support public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance • monitor audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact • prepare reports and dashboards that summarize communication metrics, engagement trends, and performance insights • contribute to branding, style guides, communication standards, and quality assurance processes • track schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns • support client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery • identify communication challenges, recommend improvements, and contribute to continuous process enhancement efforts • provide informal guidance and quality review support for junior team members as appropriate