• Strengthen BIAH industry leadership by leading and executing all aspects of franchise specific veterinary technical marketing strategy. • Work in close collaboration with marketing/brand management team to execute on the overall brand franchise strategy. • Establish a high and favorable company profile with current and rising Key external experts (KEEs)/Key opinion leaders (KOLs)/Thought Leaders (TLs). • Provide technical and analytical support for process improvement initiatives for KOLs offerings, technical asset review process, and technical training programs. • Perform project management, analytics, and improvements to ensure milestones are met and deliverables achieved. • Coordinate with various teams to analyze strategic high value project results and performance.

• Design professional marketing materials for both digital and print • Create presentations, sales collateral, brochures, flyers, signage, banners, event materials, digital advertisements, and promotional assets • Develop visually compelling graphics that reinforce the company's brand identity • Help execute creative campaigns while maintaining brand consistency • Maintain and update company websites and landing pages • Build pages for promotions, Open Houses, events, and community campaigns • Optimize website content and user experience • Implement basic SEO best practices • Support HubSpot marketing campaigns and automation • Create email campaigns, forms, landing pages, and workflows • Plan, design, schedule, and publish social media content • Coordinate with Sales and Operations to market available inventory quickly and accurately • Track campaign performance and marketing KPIs.

• Plan, execute, and manage PPC campaigns, with a strong focus on Google Ads • Design and run A/B tests across ad creative, landing pages, and targeting to continuously improve performance • Monitor budgets, bids, and KPIs, optimizing for ROAS/CPA • Ensure all campaigns adhere to white-hat, compliant advertising practices • Act as a point of contact for visa-related information and processes relevant to the business • Support and provide guidance on sweepstake promotion requirements and rules • Collaborate with internal teams to align campaign strategy with business goals • Report on campaign performance and provide actionable insights

• Maintains all marketing calendars/roadmaps and oversees the distribution and tracking of all internal marketing and sales support documentation • Tracks and monitors sales data, maintains customer and prospect databases, and prepares reports using Salesforce and HubSpot • Provides list acquisition support using marketing tools such as HubSpot and ZoomInfo • Supports marketing campaigns through the creation of emails and landing pages in HubSpot • Monitors market presence of the company and its services, as well as competitor activity • Develops institutional and commercial content, including presentations, emails, campaigns, and supporting materials • Supports the organization of events, webinars, and engagement initiatives with clients and stakeholders • Supports the preparation, review, negotiation, and follow-up of commercial proposals • Manages and maintains the sales pipeline (CRM), including follow-ups with leads and prospective clients • Supports sales-related activities including contract and proposal negotiations