• Define the GTM strategy: Identify early customer segments, use cases, positioning, messaging, and the customer journey, continuously refining them through customer insights and market learnings • Lead customer discovery: Partner directly with salon and spa owners and operators through discovery, demos, onboarding, and adoption to understand how they work and where the product creates the most value • Improve activation and adoption: Identify what drives customer success, where customers get stuck, and how we can improve activation, time-to-value, engagement, and long-term adoption • Build scalable GTM systems: Create repeatable processes for qualification, demos, onboarding, education, support, and customer feedback • Shape the product roadmap: Partner closely with product and engineering to translate customer conversations, usage patterns, and market insights into product priorities • Run strategic experiments: Test positioning, onboarding, customer education, and follow-up motions while measuring conversion, activation, time-to-value, usage, engagement, and retention

• Develop and test the initial GTM approach: Define early customer segments, use cases, positioning, messaging, and the customer journey • Work directly with customers: Partner with salon and spa owners and operators through discovery, demos, onboarding, and adoption • Drive activation and usage: Identify what creates customer value, where customers get stuck, and how we can improve activation, time-to-value, and ongoing engagement • Build repeatable processes: Create practical systems for qualification, demos, onboarding, education, support, and customer feedback • Partner with product and engineering: Turn customer conversations and usage patterns into clear product insights and priorities • Run focused experiments: Test messaging, onboarding flows, customer education, and follow-up motions, using metrics such as conversion, activation, time-to-value, usage, and retention

Role Description The Product Marketing Manager is responsible for driving growth and profitability of Balluff's Position Sensor portfolio across the Americas. This role serves as the product and application expert, partnering closely with sales, marketing, product management, and global teams to develop market strategies, support customers, launch new products, and provide technical and commercial guidance. The position combines product marketing, application expertise, customer engagement, and sales enablement to accelerate business growth. What You’ll Do - Serve as the technical and commercial expert for Balluff's Position Sensor portfolio, including magnetostrictive, magnetic field, and magnetically encoded sensor technologies. - Develop and execute product marketing strategies that drive portfolio growth and market penetration. - Conduct competitive analysis, market research, and application assessments to identify opportunities and support business decisions. - Gather customer and market feedback to influence product roadmaps and future development. - Partner with sales teams to identify opportunities, remove barriers to adoption, and support strategic customer initiatives. - Plan and support product launches, marketing campaigns, and sales enablement activities. - Develop product literature, application guides, customer success stories, videos, presentations, and training materials. - Deliver product, application, and market training for internal sales teams and channel partners. - Maintain customer opportunities, activities, and pipeline information within SAP C4C CRM. - Build collaborative relationships with sales, marketing, engineering, product management, and global teams. - Represent Balluff at customer visits, trade shows, industry associations, and technical events. - Support cross-functional projects and other marketing initiatives as assigned. Work Environment & Physical Requirements - Remote position with approximately 25–35% travel, including customer visits, trade shows, meetings, and training events. - Frequent use of computers, CRM systems, and Microsoft Office applications. - Must be able to travel throughout the assigned territory and internationally as business needs require. Benefits - Competitive pay - Health, dental, vision, and life insurance - 401(k) with company match - Paid time off and holidays - Opportunities for training, development, and advancement Qualifications - Bachelor's degree in Engineering or a related technical field required. - 5+ years of product marketing, technical marketing, sales, or application engineering experience within industrial automation. - Experience with industrial sensor technologies; experience with position sensing technologies preferred. - Strong understanding of factory automation applications and customer solutions. - Experience conducting market research, competitive analysis, and product positioning. - Excellent written, verbal, presentation, and interpersonal communication skills. - Ability to communicate technical concepts to both technical and non-technical audiences. - Experience working collaboratively across sales, marketing, engineering, and global teams. - Proficiency with Microsoft Office and CRM systems; SAP C4C experience is a plus. - Ability to manage multiple priorities while working independently in a remote environment. - Willingness and ability to travel 25–35% of the time.

• Define, drive, and operationalize Lexia’s market strategy for professional learning solutions. • Establish market strategy and long‐range positioning for professional learning. • Influence product and portfolio decisions using market, buyer, and educator insights. • Lead go‐to‐market strategy and execution across the product lifecycle. • Set the standard for sales enablement and market readiness, developing scalable frameworks. • Work in close partnership with senior leaders across Product, Sales, Customer Success, Strategic Marketing, Research, and Education Partnerships. • Provide ongoing competitive, market, and customer intelligence.