• Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation. • Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value. • Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself. • Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them. • An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering. • Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine. • Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel. • A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership. • Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics. • Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.

• Performs coordination for all acquisition efforts assigned • Oversight of staff assignments including scheduling, reports, and reviews • Develop and prioritize a schedule for projects in consultation with Project Managers, Flight Operations Manager, Director of Flight Operations and Director of Maintenance • Schedule assets to cover the production schedule • Mission planning includes reviewing job specifications, weather interpretation, ground support coordination, onsite project coordination and client coordination • Work daily with all Flight Department staff to determine mission priorities • Maintain operational control of the aircraft monitoring mission plan, departure, and arrival times • Maintain project management software as it relates to acquisition efforts • Responsible for notification of project status or completion to Account Managers, Project Managers and Director of Data Aerial Operations • Create flight plans and develop project plans in support of estimating • Create and update Project Tracking documents and Flight Backlog • Establish minimum employment qualifications, hiring procedures, salary structure, performance appraisal procedures, grade structure and dismissal procedures with HR support • Manage human resources for direct team including headcount, hiring, and training compliance • Maintain high morale through awareness of company policies, employee development programs, and departmental goals and objectives • Acquire data as a crew member as schedule permits to stay current with technology • Advise management on status and requirements for current and future aircraft and sensor solutions • Ensure high levels of customer service to the company and its customers • Establish and maintain partner and vendor relationships that meet NV5 standards • Develop and maintain a corporate culture emphasizing safety as a core value

• Host webinars, virtual information sessions, online networking events and other interactive digital sessions with confidence and energy. • Welcome participants, encourage involvement, manage group dynamics and create an inclusive online environment. • Respond promptly and professionally to incoming calls, messages, social media enquiries and expressions of interest. • Build rapport with new contacts, understand their needs and identify suitable next steps or potential commercial opportunities. • Research relevant contacts, organisations and market opportunities that may support business growth. • Conduct personalised outreach by telephone, email, social media and other approved digital channels. • Represent the opportunity professionally as a visible and approachable point of contact during events, calls and online interactions. • Coordinate social media activity that encourages conversation, participation, event attendance and relevant enquiries. • Maintain accurate CRM records, including contact details, conversation notes, relationship context, pipeline stages and follow-up actions. • Use CRM, telephone and AI-enabled systems to improve communication, automate appropriate tasks and ensure opportunities receive consistent follow-up. • Track outreach, event engagement, enquiries, qualified opportunities and conversion progress.

Role Description Growth Consulting is a strategy consulting practice powered by Circana and focused on driving profitable growth. The team works with senior management at some of the world’s largest consumer packaged goods, retail, general merchandise, and over-the-counter healthcare companies, as well as private equity firms. As an Analyst, you will work in small teams and directly with clients, playing an active role across all aspects of an engagement. You will join a growing practice that is uniquely positioned to help clients improve performance through speed to delivery, unparalleled data assets, industry-specific expertise, and a collaborative working style. Job Responsibilities - Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes. - Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success. - Maintain Industry Expertise: Stay current on trends in consumer packaged goods, retail, and general merchandise to position Circana as a thought leader and trusted advisor. - Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery. - Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy. Qualifications - An undergraduate degree, preferably in business, marketing, consumer insights, statistics, or economics. - 0 to 4 years of relevant work experience, with strong communication, organization, and time management skills. - Proficiency in Microsoft Office (PowerPoint and Excel) required; experience with market measurement or panel data such as Circana or NIQ preferred. Requirements - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Benefits - Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.