Role Description Are you passionate about bridging science and storytelling to improve public health? As a Social Media & Digital Engagement Specialist you will support public health communications initiatives through the development, management, and dissemination of digital content across multiple channels. This role combines health communications expertise with social media strategy and audience engagement to ensure accurate, accessible, and impactful public health messaging. The incumbent executes communications campaigns, manages digital engagement activities, develops science-based content, monitors performance metrics, and contributes to continuous improvement efforts while working under direct supervision with increasing independence. - Managing and maintaining social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels - Developing and executing social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals - Creating and editing a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials - Translating complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices - Supporting public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance - Monitoring audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact - Preparing reports and dashboards that summarize communication metrics, engagement trends, and performance insights - Contributing to branding, style guides, communication standards, and quality assurance processes to ensure consistency and compliance across communication products - Tracking schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns - Supporting client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery - Identifying communication challenges, recommending improvements, and contributing to continuous process enhancement efforts - Providing informal guidance and quality review support for junior team members as appropriate Qualifications - Bachelor's degree in Communications, Public Health, Journalism, Marketing, Public Relations, Digital Media, Health Promotion, or a related field - At least 2 years of relevant professional experience in health communications, public affairs, digital communications, social media management, marketing, or related fields - Experience developing communication materials and digital content for public-facing audiences Requirements - Experience managing organizational social media platforms and implementing content strategies - Experience developing written communications products such as newsletters, messaging documents, blog posts, website content, communication plans, or social media campaigns - Strong writing, editing, and proofreading skills with the ability to translate technical or scientific information into plain-language content - Strong attention to detail and demonstrated ability to execute instructions - Knowledge of public health communications, audience engagement, and health literacy best practices - Experience collecting, analyzing, and reporting communication or social media performance metrics - Experience using social media management and scheduling platforms - Basic knowledge of Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint Skills That Set You Apart - Experience supporting federal health agencies such as CDC, NIH, CMS, HHS, or other public health organizations - Experience supporting public health awareness campaigns, social marketing initiatives, or health promotion programs - Experience with social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Buffer, or similar tools - Knowledge of Section 508 accessibility requirements, digital accessibility standards, and plain language guidance - Basic knowledge of AI tools, including their limitations and risks, and how they can be applied to support project management tasks Benefits At Ripple Effect, we reward our employees for their contributions to our mission. Our comprehensive total rewards package includes competitive pay, exceptional benefits, and a range of programs that support your work/life balance and personalized preferences.

Role Description The Total Vet Social Media Manager will own and execute organic social strategy for Total Vet. This role is responsible for driving community growth, engagement, brand consistency, and storytelling across multiple social platforms. This person will plan content, manage calendars, create and publish posts, partner with creators and internal teams, and oversee community interactions across platforms (Instagram, TikTok, and emerging channels). Responsibilities - Content Creation - Film and edit 5–10 short-form videos per week for TikTok, Instagram Reels - Capture high-quality lifestyle footage of dogs, cats, and products - Create educational, entertaining, and trend-based content - Create UGC-style content that feels authentic and native to each platform - Strategy - Research trends, sounds, and viral formats daily - Pitch fresh content ideas every week - Test different creative angles and iterate based on performance - Editing - Edit videos with engaging pacing - Add captions, text overlays, and animations - Optimize videos for watch time and retention - Create eye-catching cover images Qualifications - 2-3 years of professional experience managing social media for consumer brands, ideally in e-commerce, CPG, wellness, or pet-related industries. - Proven success growing social channels and building engaged communities. - Strong expertise in short-form video content (TikTok, Reels), trend forecasting, and storytelling. - Excellent writing and communication skills across multiple brand voices. - Proficient with social media management tools and basic graphic/video editing tools. - Comfortable analyzing data and using insights to drive strategy. - Highly organized, self-motivated, and effective in a fully remote, asynchronous environment. - Passion for pets is a strong plus! What Success Looks Like - Consistent growth in engagement, followers, and organic reach - Increasing affiliate-driven revenue and creator participation - Content that resonates with pet parents and drives trust in the Total Vet brand - Reliable execution, creative experimentation, and continuous optimization

Role Description Als Media Buyer entscheidest du mit darüber, ob Menschen Finanzklar überhaupt kennenlernen. Wir suchen jemanden, der nicht einfach Anzeigen schaltet, sondern versteht, warum manche Kampagnen Menschen bewegen und andere nicht. - Eigenständige Planung, Aufbau und Steuerung von Meta Ads Kampagnen (Facebook & Instagram) – von der Strategie bis zur Umsetzung - Verwaltung und Optimierung von Werbebudgets mit klarem Fokus auf messbaren Ergebnissen (CPL, CTR, ROAS) - Entwicklung von Kampagnenstrategien auf Basis von Zielgruppenanalysen und Marktbeobachtung - Erstellung und Weiterentwicklung von Ad-Creatives – statisch und videobasiert – eigenständig oder in Zusammenarbeit mit dem Team - Strukturiertes Testing von Zielgruppen, Creatives, Botschaften und Landingpages nach klarer Testlogik - Regelmäßige Analyse der Kampagnenergebnisse und Ableitung konkreter Optimierungsmaßnahmen - Erstellung verständlicher KPI-Reportings zur internen Auswertung und Weiterentwicklung der Strategie - Aktive Mitgestaltung der Gesamtmarketingstrategie von Finanzklar Qualifications - Analytisches Denkvermögen – du erkennst Muster in Zahlen, ziehst logische Schlüsse und kannst Daten in Entscheidungen übersetzen - Grundverständnis für digitales Marketing und Social Media – du weißt wie Plattformen wie Facebook und Instagram funktionieren - Affinität zu digitalen Tools und Systemen – neue Software erschließt du dir schnell und eigenständig - Erste Erfahrungen mit Meta Ads, Google Ads oder vergleichbaren Plattformen sind ein Plus – kein Muss - Meta Blueprint Zertifizierung von Vorteil – aber kein Ausschlusskriterium - Sauberes, fehlerfreies Deutsch in Wort und Schrift – Pflicht - Gespür für visuelle Wirkung – du erkennst was Menschen anspricht und was nicht - Fähigkeit, Werbebotschaften klar und zielgruppengerecht zu formulieren - Grundkenntnisse in Design- oder Videotools (z.B. Canva, Adobe Express, CapCut) von Vorteil – oder die Bereitschaft, sie zu erlernen - Interesse an Storytelling und der Frage warum bestimmte Inhalte funktionieren und andere nicht - Hohe Eigenmotivation – du treibst dich selbst an, auch wenn niemand nachfragt - Schnelle Auffassungsgabe und Lernbereitschaft – du bist bereit, in kurzer Zeit viel aufzunehmen und anzuwenden - Strukturierte und gewissenhafte Arbeitsweise – du arbeitest präzise, dokumentierst sauber und hältst dich an definierte Prozesse - Offenheit für Feedback und Bereitschaft zur kontinuierlichen Weiterentwicklung - Teamfähigkeit – du arbeitest eng mit Geschäftsführung und Team zusammen und kommunizierst proaktiv - Vorerfahrung im Media Buying ist ein Plus – aber kein Muss. Entscheidend ist wer du als Mensch bist, nicht was auf deinem Lebenslauf steht. Benefits - Intensives Onboarding über ca. 6 Monate – du wirst hier wirklich aufgebaut, nicht ins kalte Wasser geworfen - Attraktives Fixgehalt plus variable Bonusvergütung bei Zielerreichung – dein Einsatz wird direkt belohnt - Einen Arbeitsplatz in einem Team das wächst, direkt kommuniziert und zusammenhält - Echte Entwicklungsperspektive: wer hier gut wird, übernimmt wachsende Budgetverantwortung und gestaltet die Marketingstrategie aktiv mit - Vollzeit oder Teilzeit – wir finden gemeinsam das Modell das passt - Ein Unternehmen mit echter Mission – du hilfst Menschen, bessere finanzielle Entscheidungen zu treffen

Social Media Coordinator - Orlando, FL locations Orlando, FL time type Part time job requisition id JR107325 Join Our Team at MasterCorp, Inc.! At MasterCorp, Inc., we provide exceptional service and innovative solutions in the hospitality industry. As a leader in our field, we believe in the power of teamwork, integrity, and a commitment to excellence. Our dynamic and inclusive workplace fosters growth, creativity, and the opportunity to make an impact. We are looking for passionate and driven individuals to join our team and help us continue to deliver outstanding results for our clients. The Social Media Coordinator is responsible for supporting the execution and day-to-day management of MasterCorp’s social media presence across key platforms, including LinkedIn, Facebook, Instagram, and YouTube. This role assists in implementing social media strategies that support brand awareness, audience engagement, and business development efforts, with a strong focus on LinkedIn as a B2B channel. This position manages content creation, scheduling, and publishing, as well as monitoring social channels and engaging with audiences to maintain a consistent and professional brand presence. The Social Media Coordinator also supports the execution of paid social campaigns, including LinkedIn advertising, and assists in tracking performance and optimizing campaigns based on data insights. Working closely with marketing and business development teams, this role helps ensure social media activities align with organizational goals while monitoring trends, tools, and platform updates to enhance overall effectiveness. 👉Part Time Position with Flexible Schedule 👉Bilingual English Spanish Preferred ESSENTIAL FUNCTIONS Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Manage the day-to-day operations of MasterCorp’s social media channels, including LinkedIn, Facebook, Instagram, and YouTube, with potential expansion to emerging platforms. - Develop and execute integrated, data-driven social media and LinkedIn advertising strategies that align with marketing and business development goals, driving brand awareness, website traffic, and qualified B2B lead generation. - Lead the planning, execution, and optimization of paid social campaigns—primarily on LinkedIn—including audience targeting, retargeting, and full lead-generation funnel development. - Create, curate, and publish high-quality, engaging content across platforms (e.g., graphics, video, user-generated content, testimonials, infographics, and written copy) that supports brand storytelling and positions MasterCorp as an industry leader. - Develop and manage content calendars, ensuring consistent, timely publishing aligned with strategic priorities and campaigns. - Maintain a consistent, authentic, and professional brand voice across all channels, serving as the steward of MasterCorp’s social presence and reputation. - Monitor, engage, and respond to comments, messages, reviews, and mentions in a timely and professional manner to build and nurture online communities. - Proactively monitor brand sentiment, industry trends, platform updates, and emerging tools to optimize performance and identify new opportunities for engagement and growth. - Implement and manage tracking tools (e.g., LinkedIn Insight Tag) to measure campaign performance, attribution, and overall effectiveness. - Analyze performance data across social and paid campaigns, tracking KPIs such as engagement, audience growth, website traffic, lead generation, conversion rates, and ROI. - Develop and deliver regular performance reports with actionable insights and recommendations to continuously optimize strategy, content, and campaign performance. - Collaborate cross-functionally with marketing and business development teams to align social media efforts with broader organizational growth initiatives. EXPERIENCE AND EDUCATION - Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field, or an equivalent combination of education and relevant experience. - Minimum of two (2) years of experience in social media marketing, digital marketing, content creation, community management, or a related role. - Hands-on experience managing LinkedIn advertising campaigns and executing B2B lead generation strategies preferred. - Proven experience creating, publishing, and managing content across multiple social media platforms. OTHER QUALIFICATIONS - Experience with social media management and listening platforms such as Sprout Social, Buffer, Hootsuite, Meta Business Suite, LinkedIn Campaign Manager, or similar tools. - Proficiency with content creation and design tools, including Canva and Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro), or comparable platforms. - Strong copywriting, editing, and storytelling skills with the ability to create engaging, brand-aligned content. - Analytical mindset with the ability to interpret campaign performance data and translate insights into actionable strategies and optimizations. - Solid understanding of social media algorithms, platform trends, and best practices across major channels. - Strong project management skills with exceptional attention to detail and the ability to manage multiple priorities in a fast-paced environment. - Creative thinker with a proactive, innovative approach to content development and audience engagement. - Excellent verbal and written communication skills. - Highly organized, self-motivated, and able to work both independently and collaboratively. - Bilingual (English/Spanish) preferred. TRAVEL REQUIREMENTS - Rarely – on average 5% of travel on a quarterly basis   The Social Media Coordinator is not limited to the above-mentioned job description and may be requested to do additional tasks as directed by MasterCorp Management. Physical Requirements: This position frequently requires standing, walking, pushing, pulling, moving, lifting (up to 25 lbs), bending, reaching,  occasional ascending/descending, and repetitive motions. Employee must be able to perform the essential functions of the position satisfactorily, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of their job. Equal Opportunity Employer Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. ________________________________________ Thank you for considering a career with MasterCorp, Inc. We look forward to reviewing your application.