• Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation • Review and validate customer data architecture, schemas, and platform configuration • Analyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracy • Translate marketing initiatives into detailed technical and functional requirements • Develop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODP • Create and maintain functional specifications, data dictionaries, event tracking documentation, and process documentation • Design customer segmentation strategies to support lifecycle marketing and personalized customer experiences • Define KPI frameworks and reporting requirements to measure campaign performance and business outcomes • Collaborate with marketing, engineering, product, and data teams throughout project delivery • Identify implementation risks, validate technical assumptions, and recommend improvements based on industry best practices

Digital Analytics Specialist Locations: Sydney, NSW, Australia Brisbane, QLD, Australia 509974 Job Description: Add to favourites View favourites Hello. We're Virgin Australia. We're the airline that's always done things a little different. Our way. The Virgin way. We're on a mission to make flying better than 'nice.' And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety - in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions. As the Digital Analytics Specialist, you''ll will be a part of helping Virgin Australia make smarter, data-driven decisions across our digital experiences. Supporting our website, mobile app, booking journey, loyalty program and emerging AI-powered experiences, you''ll transform customer behaviour data into actionable insights that improve commercial performance, customer experience and product outcomes. Working closely with Digital Product, Commercial, Customer Experience and Technology teams, you''ll help shape how we measure success, identify opportunities for optimisation and drive analytics maturity across the business. This is an exciting opportunity to contribute to significant digital analytics and MarTech capability uplift program while influencing decisions that impact millions of customer interactions every year. This is a 24-month maximum term opportunity based in Brisbane or Sydney. We support flexible and hybrid work. A mix of office and remote. What you''ll be doing - Deliver meaningful analysis, reporting and customer insights across Virgin Australia''s digital ecosystem, including web, app, booking, loyalty program and AI-enabled experiences. - Translate customer behaviour and conversion data into clear recommendations that improve commercial outcomes and customer experience. - Partner with Digital Product, Commercial and Technology teams to define measurement requirements and ensure accurate tracking across digital channels. - Develop and enhance dashboards, reporting frameworks and self-service analytics solutions that support decision-making across the business. - Support experimentation and Test & Learn initiatives through measurement design, performance analysis and post-test insights. - Help drive the adoption and optimization of Adobe Analytics (AA) and the broader digital analytics ecosystem. - Identify opportunities to improve data quality, measurement capability and analytics governance across digital platforms. - Support AI measurement initiatives by helping track engagement, performance, and business impact of emerging digital experiences. - Champion a culture of evidence-based decision-making through stakeholder enablement, knowledge sharing and analytics best practice. You''ll be great in this role if you have: - Experience in digital analytics, customer analytics or a related data-focused role, ideally within a digital product, eCommerce, loyalty, or customer-centric environment. - Strong analytical thinking skills and the ability to uncover meaningful insights from complex customer and digital performance data. - Experience building reporting, dashboards and measurement frameworks that support business and product decision-making. - The ability to communicate complex data and technical concepts in a way that is clear, engaging, and actionable for a broad range of stakeholders. - Experience analysing customer journeys, conversion funnels and digital behaviours to identify optimisation opportunities. - Strong stakeholder management skills and a collaborative approach to working across Digital Product, Technology and Commercial teams. - Curiosity, commercial acumen, and a passion for using data to solve problems and improve customer outcomes. - Experience with Adobe Analytics and/or Customer Journey Analytics (CJA) will be highly regarded. Experience with other enterprise digital analytics platforms such as Google Analytics 4 (GA4) or similar is also valued. - Exposure to experimentation, A/B testing, digital measurement, tag management, AI-enabled analytics or Martech platforms will be advantageous. We're committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to): - Discounted flights for you and your loved ones (including $1000 worth of travel credits per year) - A flexible, hybrid work style. Work from home or the office, adapt your location to suit your style and needs - Enjoy working from our vibrant Brisbane or Sydney offices, with excellent public transport links and plenty of cafés and restaurants just a short walk away - Discounts on travel insurance, lounge membership, car hire, accommodation, and experiences worldwide - Cheaper hospitality, retail, technology, beauty, and wellness services - Free counselling and access to a wellbeing app to support your physical, mental, social, and financial health - 'Dress for Your Day' - enjoy the freedom to wear whatever makes you feel great for the type of work you do and the day you have ahead of you. - ChatGPT Enterprise and Microsoft CoPilot Enterprise Licenses When everyone is included, everyone wins We're all individuals. And we love that. That's why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQIA+ community, and anyone else who wants to join our family.

• Thorough review of client materials and preparation of queries in a timely manner. • Assist in building analysis plan using Sawtooth/Excel. • Deliverables include advance analytics solutions such as maxdiff, conjoint, TURF analysis, etc.. • Deliver against assigned tasks in timely and high-quality manner. • Ensure end-to-end project delivery in alignment with Client and Operations, leading to high satisfaction. • Utilize their past experiences to support process improvement, with a goal to increase capabilities, efficiencies, skillsets, and competitive advantage in the marketplace. • Expected to spend time reporting and receiving information to and from their manager and committed to learning the latest technologies in the data collection field.

• Support the execution of enterprise Data Governance initiatives and governance processes. • Create and maintain governance documentation, standards, and procedures. • Perform data analysis and data profiling to identify quality issues and opportunities for improvement. • Assist with metadata management activities, including documenting and maintaining business and technical metadata. • Validate data governance controls and ensure compliance with established governance policies. • Document business definitions, data rules, and governance requirements in collaboration with business stakeholders. • Support data stewardship activities and contribute to improving data quality across critical data domains. • Collaborate with cross-functional teams to gather requirements and translate business needs into governance documentation. • Monitor governance activities and contribute to continuous process improvements. • Communicate governance updates, findings, and recommendations effectively to both technical and non-technical stakeholders.