• Execute brand strategy and tactics in the field • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. • Create pre-call plan using SMART objectives and execute post-call evaluation • Effectively handle objections, misunderstandings, concerns and gain calls to action • Proactively serve customer needs and build trusted relationships • Develop and execute a call plan that achieves set call metrics • Build understanding on customer needs and territory market landscape • Differentiate AbbVie’s value proposition with health providers assigned

• Execute brand strategy and tactics in field, sales performance • Effectively manage assigned territory and targeted accounts • Build strong customer relationships and customer needs solving capability to maximize short and long term sales performance • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed on those objectives • Create pre-call plan using SMART objectives and execute post-call evaluation in order to continuously improve sales performance • Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action in order to close on every sales call • Proactively and continuously aspire to serve customer needs, customer expectations and challenges in order to build trusted customer relationships and to achieve win-win agreements between AbbVie and customers • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers in order to maximize access and sales opportunities • Continuously build understanding on customer needs and expectations, territory market landscape, competitors, market segments/dynamics, accounts, disease, product, clinical and sales expertise and share this market intelligence information with in-field team, brand team and sales manager to achieve alignment, to anticipate environmental changes and challenges and to optimize brand strategy and its execution • Differentiate AbbVie’s value proposition with health providers assigned and identify, develop and maintain disease state experts and speakers/advocates in order to maximize brand performance

• Execute brand strategy and tactics in field, sales performance • Effectively manage assigned territory and targeted accounts • Build strong customer relationships and customer needs solving capability • Maximize short and long term sales performance placing the patient into the center of any efforts • Deliver sales performance, brand KPIs, financial targets, marketing objectives • Create pre-call plan objectives and execute post-call evaluation to continuously improve sales performance • Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action to close on every sales call • Proactively and continuously aspire to serve customer needs, customer expectations and challenges to build trusted customer relationships and to achieve win-win agreements between AbbVie and customers • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and sales opportunities • Continuously build understanding on customer needs and expectations, territory market landscape, competitors, market segments/dynamics, accounts, disease, product, clinical and sales expertise and share this market intelligence information with in-field team, brand team and sales manager

• Execute brand strategy and tactics in field, sales performance, effectively manage assigned territory and targeted accounts • Build strong customer relationships and customer needs solving capability to maximize short and long term sales performance • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed those objectives • Create pre-call plan using SMART objectives and execute post-call evaluation to continuously improve sales performance • Effectively handle objections, misunderstandings, concerns, and consistently gain logical and reasonable calls to action to close on every sales call • Proactively and continuously aspire to serve customer needs, expectations, and challenges to build trusted customer relationships and achieve win-win agreements between AbbVie and customers • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers