This role is essential in creating and executing strategic marketing plans to advance clean transportation programs. The impact of this position extends beyond the company, aiming to foster sustainable transportation solutions that benefit communities and the environment. The Marketing Manager will collaborate across teams, report directly to senior management, and drive innovative campaigns that resonate with targeted audiences. Your expertise will not only elevate brand presence but also contribute to the mission of enabling cleaner air and sustainable practices. Develop, plan, manage, and execute multiple marketing campaigns in support of clean transportation initiatives. Conduct audience and market research to identify optimal channels for engagement. Create engaging content including copy and design concepts for various marketing materials. Monitor, analyze, and report on campaign performance, providing actionable recommendations.

• Lead, implement and supervise marketing initiatives within the region • Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients) • Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer • Define and execute the DM regional market strategy to gain a foothold in the specific market/region • Collaborate with the Chief Marketing Officer to roll out local initiatives, and provide input on behalf of the region for brand and global campaigns • Take responsibility for the regional marketing budget under the supervision and approval of the Chief Marketing Officer and reporting under each streamline (comms/events/ ClinEd...) • Support Sales and Customer Experience teams in the region • Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities • Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy • Organize and manage events such as webinars, scientific congresses, study clubs and masterclasses to generate ROI and drive brand awareness • Take initiative to run local experiments and activities to increase growth and brand awareness • Evaluate opportunities and nurture relationships for partnerships and advertising • Grow a community of advocates through industry leaders, social influencers, and medical and technology community

• Increase awareness of FACTS Education Services programs by supporting execution of customer engagement strategies, including webinars, conference marketing, school outreach campaigns, and federal funding awareness initiatives. • Partner with Sales, Regional Vice Presidents, Education Services leaders, Product Marketing, and other internal stakeholders to coordinate marketing efforts that support school outreach and pipeline growth. • Assist in developing and maintaining campaign briefs for Education Services initiatives, ensuring clear objectives, messaging alignment, and defined deliverables. • Support planning and logistics for conferences and events including preparation of marketing materials and coordination with internal teams. • Collaborate with Content Marketing and Creative teams to develop marketing materials such as one-pagers, sales presentations, landing pages, email campaigns, and promotional assets that clearly communicate program value. • Review creative deliverables prior to stakeholder approval to ensure factual alignment with program offerings and brand consistency. • Support updates to website content, sales materials, and digital assets to reflect current Education Services offerings and positioning. • Assist with production of email, social, and digital campaign elements supporting professional development, instructional services, and coaching programs. • Work cross-functionally with Sales and Sales Operations to identify opportunities for customer-focused campaigns tied to seasonal needs such as Title consultation cycles, back-to-school planning, and mid-year intervention support. • Support campaign performance tracking by compiling results, assisting with post-campaign reporting, and participating in debrief discussions with stakeholders. • Assist in preparing event and webinar follow-up materials, surveys, and summary reports to inform future marketing efforts. • Conduct secondary research on K–12 education trends, federal funding updates (Title I–IV), and professional learning best practices to support messaging and positioning efforts. • Maintain awareness of emerging trends in education marketing, school leadership development, and professional learning to help inform campaign opportunities. • Leverage marketing technology platforms appropriately to ensure efficient execution, accurate tracking, and consistent communication across campaigns.

• Assist in developing user-friendly, scalable quoting workflows reflecting needs of quoting Medical Informatics solutions in enterprise settings in the North American and Global markets. • Support the lifecycle of the Oracle CPQ platform, contributing to strategy and requirements through delivery and optimization. • Help develop and implement Guided Selling strategies to help sales teams efficiently quote combinations of software, hardware, and professional services in single enterprise quotes. • Aid in understanding requirements for quoting regulated medical software, hardware, and consulting, ensuring compliance and approval workflows across all product lines. • Gather and assist in synthesizing requirements from cross-functional stakeholders, including Marketing, Sales, Order Management, TAC / Customer Service, and Support Contracts, assisting in translating business needs into actionable user stories and system requirements. • Collaborate with regulatory, marketing, and implementation teams to help maintain compliance and accuracy in Guided Selling rules. • Help create and maintain a CPQ product roadmap supporting quoting, pricing, and product configuration processes. • Assist in managing the product backlog and prioritizing features based on business impact and stakeholder input. • Work with sales, marketing, finance, quality assurance, legal, and order management teams to gather requirements and validate design decisions. • Support the integration of multiple product lines, ensuring accurate product configuration, pricing, and bundling within the CPQ environment. • Monitor system performance, gather feedback, assist in user testing, and recommend process improvements. • Document requirements, maintain process artifacts, and assist in user training as needed. • Stay informed of Oracle CPQ enhancements and relevant healthcare enterprise software trends. • Support integration efforts between the CPQ platform and other critical systems, such as SAP and Salesforce. • Help deliver a seamless quoting experience for multi-product, service-rich solutions. • Participate in market and sales introduction strategy for new products, supporting sales to meet targets. • Collaborate with MI sales leaders to ensure sales have necessary selling tools. • Assist in conducting MI Sales CPQ training and communicate quote generation workflows and updates. • Gather input from sales, marketing, order management, implementation, contracts, and customer service to keep quoting processes up-to-date. • Actively participate with Product Management teams, learning product quoting requirements and innovations targeted at sales and customers. • Collaborate with PdM and development teams to understand field topics, roadmap progression, and product goals. • Support travel to Synapse development offices for collaborative meetings. • Maintain high market interest in the Synapse product portfolio through ongoing collaboration. • Support MI sales training initiatives to help sales execute Guided Selling strategy. • Assist the RFP team as a CPQ subject matter resource to ensure accurate responses. • Collaborate with MI Marketing, PdM, and development teams to provide competitive feedback and market insights from sales activity. • Engage with Sales Enablement tools such as Salesforce Community, Showpad, Klue, Workfront, and others. • Comply with all applicable U.S. FDA medical device regulatory requirements, ISO 13485, and other standards.