• Own the full campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, including objectives, account and campaign structure, setup and quality assurance, audience or keyword targeting, budgets and bidding, launch, pacing, optimization, experimentation, measurement, and reporting. • Develop a consistent pipeline of performance marketing creative concepts grounded in customer insight, channel behavior, and campaign data. Turn those concepts into clear briefs that define the audience, angle, hook, format, testing hypothesis, variants, and success metrics. • Collaborate with creative partners to bring concepts to market, provide specific performance feedback, and improve the next round of assets. • Build and manage an experimentation roadmap across creative, messaging, audiences, offers, landing pages, campaign structures, and bidding approaches. Prioritize tests based on evidence, expected impact, effort, and the value of the learning. • Analyze creative and campaign performance by concept, hook, format, audience, placement, and funnel stage. Use those insights to prioritize new tests, iterate winning ideas, address fatigue, and stop work that does not meet its objectives. • Design and optimize full-funnel programs that build awareness, generate high-intent leads, improve marketing-qualified lead to sales-qualified lead conversion, create opportunities, and contribute to closed-won revenue. • Track and manage channel budgets, monitor pacing and customer acquisition cost, and recommend reallocations based on performance, seasonality, test results, lead quality, and business priorities. • Comfortable with AI and faster because of it. You use AI tooling such as Claude Code and Codex to quickly create and iterate on creative, concepts, and analysis.

Role Description The Principal Industry Advisor will guide senior customer leaders in helping them to improve the customer experience, increase store productivity, and remove risk from their business. This role will provide the voice of the customer within CDW and ensure that our teams understand and can effectively communicate the benefits, challenges, and impact of technology in the retail setting. Working with the leading vendor-neutral technical team in the industry, the role will serve as a critical educational expert voice for CDW. - Provide ideation, customer access, strategic vision, thought leadership, subject matter expertise, and demonstrate relevance to the customer base and market in general. - Drive strategic Go to Market plans for the retail industry. - Grow revenue and profit for the retail industry. - Develop innovative solutions to drive thought leadership inside the retail industry. - Maintain and continue to develop partner ecosystem to support initiatives and go to market strategies. - Establish, grow, and maintain partnerships with industry alliances to support the organization’s goals. - Lead professional development sessions and workshops with technology leaders and other market leaders. - Facilitate conversations about how best to integrate CDW industry solutions into customer concepts of operations. - Develop Continuing Education programs for new and existing CDW sellers and sales teams regarding industry trends and solutions. - Mentor sellers on industry messaging. - Professionally represent CDW by attending and presenting at conferences and events. - Co-develop the CDW Industry Opinion. - Educate sales teams about retail market and industry customers and their mission and culture. - Conduct strategic market analysis to identify new missions, requirements, and business areas. - Plan for growth; strengthen partner relationships; conduct benefit cost analysis; brief senior leaders; ensure year-on-year business; and serve as a subject matter expert for proposal development. - Participate in senior leader strategic planning. Qualifications - Bachelor’s degree and/or equivalent experience. - 12+ years technology or line of business leadership in the Retail industry. - Deep understanding of the vertical environment including knowledge of funding, investments, and use of information technology in the Retail industry. - Knowledge of current publications, events, and organizations relevant to the vertical market. - Credibility with vertical specific GTM landscape demonstrated through professional networks and understanding of the Retail industry. - Strategic planning capabilities. - Extensive presentation experience. - Ability to travel at least 25% of the time. Requirements - Proven leadership skills, is a plus. - Cognitive coaching and meeting facilitation experience, is a plus. - Excellent communication and presentation skills, is a plus. - Passion for vertical and ongoing personal learning, is a plus. - Extensive use of technology in the vertical market served, is a plus. - Strong consultative, solution-based selling experience, is a plus. - Effective negotiation and closing skills, is a plus. - Strong conflict resolution and problem-solving skills, is a plus. - Strong interpersonal skills, is a plus. - Strong written, verbal, and presentation communication skills and ability to communicate effectively with coworkers, management, executives, other CDW departments, customers, and vendor partners, is a plus. - Adaptability and ability to lead through change, is a plus. - Ability to utilize strategic thinking to fulfill long-term company goals, is a plus. - Excellent time management skills to manage multiple projects and initiatives simultaneously, is a plus. - Exceptional attention to detail and follow-up skills, is a plus. - Ability to share in-depth knowledge of CDW capabilities with customers, is a plus. - Strong internal and external customer acumen with high ethics and integrity, is a plus. Benefits - CDW is committed to being an AI-fluent organization. - We’re looking for people who bring curiosity, a learner’s mindset, and a willingness to engage with ever-evolving technology and tools. - We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. - Our goal is to create a culture where AI enhances—not replaces—human creativity and decision-making. - We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible.

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and dental industry/endemic channels. • Bring paid media in-house from agency/contractor management — rebuild and directly own campaign structure, targeting, bidding, and budget pacing. • Manage channel mix and budget allocation to hit CAC and ARR targets across both SMB and DSO/enterprise audiences. • Build and maintain audiences, exclusions, and account structures that keep spend efficient as we scale. • Own CAC, ROAS, CPA, and demo-set targets by channel and campaign. • Run weekly optimization cycles spanning bids, budgets, audiences, placements, and landing-page routing. • Partner with Growth and Web to strengthen conversion paths and landing pages. • Identify and shut down waste — misrouted traffic, underperforming placements, inefficient campaigns — quickly and decisively. • Partner with Studio and Brand/Comms to develop and iterate high-performing ad creative. • Run structured, continuous test cycles across creative, audiences, offers, and messaging. • Convert test results into a documented, compounding playbook of what works by channel and segment. • Own the end-to-end integrity of paid conversion tracking — platform pixels, server-side/CAPI, UTM discipline, and offline conversion imports. • Partner with RevOps to ensure paid attribution stays accurate and consistent with the CRM source of truth. • Maintain paid performance dashboards and run a weekly reporting rhythm that explains what moved, why, and what's next.

Role Description The Associate Director - Performance Marketing will lead the performance marketing strategy and execution for programs, driving learner acquisition, enrollment growth, and marketing ROI across India. This senior leadership role combines strategic planning, digital marketing expertise, data-driven decision-making, and team leadership to scale demand generation efforts. The role requires building a high-performing marketing function, optimizing the learner acquisition funnel, and collaborating with cross-functional teams to maximize business impact. Key Responsibilities - Develop and execute the national performance marketing strategy for programs, aligned with business objectives, enrollment goals, and revenue targets. - Own end-to-end digital acquisition efforts, including paid media, lead generation, campaign optimization, conversion tracking, and marketing performance management. - Drive qualified lead generation and maximize enrollment conversions through data-driven marketing initiatives. - Manage and optimize multi-channel campaigns across Google, Meta, LinkedIn, display networks, affiliates, and other digital platforms. - Lead, mentor, and guide a high-performing performance marketing team, including campaign managers, analysts, and agency partners. - Collaborate with Sales, Program, Product, and Content teams to improve lead quality, conversion rates, and learner engagement. - Analyze campaign performance, market trends, competitor activities, and learner behavior to continuously optimize acquisition strategies. - Ensure marketing excellence through robust analytics, attribution models, budget optimization, forecasting, and reporting for senior leadership. - Drive process improvements, marketing automation initiatives, standard operating procedures, and best practices within the performance marketing function. Qualifications - Graduate with 15+ years of experience in performance marketing, digital marketing, or demand generation, with at least 5 years in leadership roles within higher education, EdTech, or B2C learning programs (MBA preferred). - Prior experience in the EdTech industry required. - Proven track record of scaling digital acquisition, optimizing marketing spend, and driving significant enrollment growth. - Strong expertise in paid media, marketing analytics, attribution, and conversion optimization. - Experience managing large marketing budgets and delivering measurable ROI. - Familiarity with CRM platforms, marketing automation tools, web analytics platforms, and marketing technology ecosystems. Company Description Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world.