Role Description Der Arbeitnehmer wird als Growth Marketing Manager (m/w/d) beschäftigt und ist für die Planung, Umsetzung, Steuerung und kontinuierliche Optimierung sämtlicher Marketing- und Wachstumsmaßnahmen der FITYES GmbH verantwortlich. Ziel der Tätigkeit ist die nachhaltige Steigerung der Markenbekanntheit, die Gewinnung neuer Mitglieder, die Generierung qualifizierter Franchise-Interessenten sowie die Unterstützung des Unternehmenswachstums. - Entwicklung, Planung und Umsetzung von Marketing-, Kommunikations- und Wachstumsstrategien - Konzeption, Erstellung und Optimierung von Performance-Marketing-Kampagnen über digitale und klassische Kanäle - Erstellung, Bearbeitung und Veröffentlichung von Foto-, Video-, Grafik- und Social-Media-Inhalten - Entwicklung und Umsetzung von Werbeanzeigen, Funnels, Landingpages und Leadgenerierungsmaßnahmen - Analyse, Auswertung und Optimierung relevanter Marketingkennzahlen und Kampagnenergebnisse - Planung und Durchführung von A/B-Tests sowie datengetriebenen Optimierungsmaßnahmen - Betreuung, Pflege und Weiterentwicklung sämtlicher Social-Media-Kanäle der Arbeitgeberin - Unterstützung beim Aufbau und der Weiterentwicklung der Marken FITYES sowie weiterer Unternehmensprojekte - Entwicklung und Umsetzung von Content-Marketing-, E-Mail-Marketing- und Community-Building-Maßnahmen - Erstellung von Präsentationen, Werbemitteln, Verkaufsunterlagen und sonstigen Marketingmaterialien - Begleitung, Dokumentation und Vermarktung von Studioeröffnungen, Veranstaltungen, Messen und Unternehmensprojekten - Zusammenarbeit mit externen Agenturen, Dienstleistern, Influencern, Fotografen, Videografen und Kooperationspartnern - Nutzung, Implementierung und Weiterentwicklung KI-gestützter Marketing-, Automatisierungs- und Analyseprozesse - Durchführung von Markt-, Wettbewerbs- und Zielgruppenanalysen - Erstellung regelmäßiger Berichte, Analysen und Handlungsempfehlungen für die Geschäftsführung - Verwaltung und Optimierung von Marketingbudgets in Abstimmung mit der Geschäftsführung - Durchführung weiterer zumutbarer Tätigkeiten, die dem Berufsbild eines Growth Marketing Managers entsprechen - Betreuung der Partner im Opening Prozess Qualifications - Erfahrung als Videograph, Video Editor oder Content Creator - Sicherer Umgang mit Adobe Premiere Pro, DaVinci Resolve, Final Cut oder vergleichbarer Software - Gespür für Storytelling, Social Media und aktuelle Trends - Strukturierte und eigenständige Arbeitsweise - Kreativität und Liebe zum Detail - Deutsch- oder Englischkenntnisse sind von Vorteil Benefits - Attraktives Festgehalt - 100 % Remote-Arbeit - Vollzeit-Festanstellung - Zugang zu Urban Sports Club - Moderne Arbeitsmittel und digitale Prozesse - Viel kreativen Freiraum und Eigenverantwortung - Direkte Zusammenarbeit mit der Geschäftsführung - Regelmäßige Coachings und Weiterbildungsmöglichkeiten - Ein motiviertes, internationales Team - Die Möglichkeit, den Markenauftritt einer schnell wachsenden Fitnessmarke aktiv mitzugestalten

• Launch and manage advertising campaigns across ad networks (AppLovin, Moloco, Mintegral, Unity Ads, etc), where we operate as an official partner. • Monitor and optimize campaigns daily against key metrics (CPA, CPI, IPM, ROAS, Retention). • Own your channel strategy end-to-end: design your own testing structure for creatives, audiences, and bidding strategies, focused primarily on Tier-1 markets (US, Western Europe). • Maintain campaign reporting and prepare regular performance reports. • Communicate directly with network account managers on launches, optimization, creative moderation, and technical issues. • Collaborate with the Creative team to request and provide feedback on creatives. • Report on results in team syncs and drive your own experiments with real ownership of outcomes.

Title: Director of Strategic Growth, Atlanta, GA Location: Atlanta, GA Job Description: At BBYO, we’re motivated by our mission, inspiring us to reimagine work to make it fun, flexible, and fulfilling. We are looking for a passionate Director of Strategic Growth to join our team and make a difference in the Greater Atlanta Region. This is a unique opportunity to grow BBYO’s reach in the Greater Atlanta Region, engaging new teens, families, and alumni, developing and deepening partnerships throughout the region, and enhancing the chapter and region portfolio of high impact, can’t miss programming. As Director of Strategic Growth, you will play a pivotal role working with the regional team and local teen leaders to strengthen programming, engagement and overall impact for thousands of Jewish teens throughout Atlanta. As Director of Strategic Growth, you will: - Identify and cultivate new teen pipelines, feeding prospective members into existing chapters or launching new ones as needed - Create additional entry-point programming to create meaningful first impressions for Jewish teens - Curate unique, access-driven programming, such as influencer engagements and behind-the-scenes experiences, that distinguishes BBYO and drives early-year momentum and recruitment - Collaborate with the JCC’s professional BBYO team to ensure complementary programming to enrich and enhance regional convention and event programming - Work directly with teens to plan exclusive, high-impact “wow” experiences that grow membership and keep teens engaged over the four years of high school - Coach and mentor teens to implement annual calendar of high quality and fun programs, including regular leadership training for teens at all levels, in conjunction with Regional Director - Seek out and cultivate relationships with synagogues and other Jewish and non-Jewish institutions across Greater Atlanta to expand BBYO’s reach and elevate BBYO’s brand in partnership with MJCCA Senior Program Director, Center for Experiential Jewish Education - Design and lead alumni engagement initiatives quarterly that foster meaningful community connection for BBYO graduates and their families in partnership with MJCCA Senior Advisor, Philanthropic Initiatives - Create intentional opportunities for alumni to engage directly with teen programming by serving as advisors, mentors or content experts - Staff BBYO summer programs which may include working two to three weeks in a remote location. - Support BBYO’s International Convention or other Movement-wide Initiatives as assigned. This is a unique position that is employed by BBYO and embedded with our program partner at the Marcus Jewish Community Center of Atlanta, with expectation to work from the MJCCA. The Ideal Candidate: Our team has an entrepreneurial spirit and a passion for innovation to drive positive change. This person should have an understanding of and experience in Jewish programming and community building, be interested in being a part of a globally diverse organization, willing to travel, and interested in growing and developing their skills. - Experience: 5-7 years of work experience. - Experience with youth or teens preferred. Experience with event planning, innovation, and partnerships preferred. - Education: Bachelor's Degree or higher is required. - Must reside in the Atlanta, Georgia area and be willing and able to travel regularly within the region - Ability to travel to organization-wide events such as International Convention, Staff Conference, and to staff a summer leadership program at a location in the U.S. for 2-3 weeks each summer. - Ability to work non-traditional hours (some nights and weekends) when teens are available - Unrestricted authorization to work in the U.S. without holding a visa or sponsorship. - To perform this job successfully, the individual must be able to perform each essential duty/function with or without reasonable accommodation in accordance with applicable law. BENEFITS OF OUR DYNAMIC AND SUPPORTIVE WORKPLACE - Own Your Balance - Flexible work environment - Unlimited paid time off (PTO) - 18 paid secular and Jewish holidays - PLUStwo-week long office shutdowns - Invest in Your Well-being - Medical, dental, vision, short- & long-term disability, and 2.5x salary life insurance - Generous 403b and Roth retirement plan with vested match - Free access to WellHub, which includes access to gyms, online workouts and wellness apps - Family First Environment - Teen Involvement Benefit stipend - Flexibility in bringing child(ren) on business travel - Generous paid parental leave - Employee will be eligible for a MJCCA family membership and discounted programs. We also pay for your TSA pre-check, provide a home technology allowance and have pet insurance options! BE A PART OF A LEGACY… - that celebrates our rich, century-long history of enhancing the Jewish experience to build a meaningful, teen-led future - with an inclusive culture where authenticity is celebrated, respect is given, and fun is encouraged - built on trust and empowerment, offering flexibility in where you work and autonomy in how it gets done Embracing our past and future, we are excited about our growth and the challenges ahead. Join us and embark on an exciting journey with BBYO. INSPIRING TODAY. BUILDING TOMORROW.

• Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games. • Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels. • Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability. • Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities. • Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization. • Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks. • Monitor market trends, competitor strategies, and emerging UA channels. • Build forecasting models, budget allocation frameworks, and performance reporting systems. • Recruit, mentor, and lead a high-performing UA and Growth team.