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Mimica

Entrusting AI with the world's monotonous digital work.

Demand Generation Manager, Enterprise

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Connecticut + 7 moreAll locations: Connecticut | Florida | New Jersey | New York | North Carolina | Massachusetts | South Carolina | Texas

Posted

121 days ago

Salary

0

Seniority

Senior

English

Job Description

Demand Generation Manager, Enterprise

Mimica

• Design and run multi-channel demand programs — email, paid social, retargeting, SEO, ABM, events, and partnerships — focused on generating qualified enterprise pipeline. • Build and optimize lead nurture journeys that increase engagement, improve conversion rates, and shorten sales cycles. • Partner with Sales to define ICPs, align on messaging, support SDR and AE motions, and ensure high-quality handoffs. • Collaborate with the Content Manager to ensure campaigns are supported with compelling assets — landing pages, case studies, guides, webinars, and thought leadership. • Manage website and landing page performance, running experiments to improve conversion rates and lead capture. • Track, analyze, and report on funnel performance — channel effectiveness, campaign ROI, CAC efficiency — and iterate based on data. • Support execution of enterprise-facing events such as webinars, trade shows, and industry conferences that generate awareness and pipeline. • Run targeted account-based initiatives, activating priority accounts with personalized campaigns and outbound support. • Continuously explore new channels and tactics to expand our reach and improve pipeline velocity.

Job Requirements

  • Proven experience in demand generation or growth marketing for Enterprise B2B SaaS.
  • Track record of designing and executing multi-channel campaigns that drive measurable pipeline.
  • Strong analytical mindset; comfortable with dashboards, attribution, experimentation, and ROI analysis.
  • Hands-on experience with marketing automation and CRM tools (we use HubSpot).
  • Knowledge of SEO, paid acquisition (LinkedIn + Google), email nurtures, and conversion optimization.
  • Strong cross-functional collaborator, especially with Sales and Product Marketing.
  • Ability to operate strategically while executing tactically in a fast-paced startup environment.

Benefits

  • Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.
  • Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.
  • Company-issued laptop, remote setup stipend, and co-working budget
  • Flexible schedules and location
  • Ample paid time off, in addition to local public holidays
  • Enhanced parental leave
  • Health & retirement benefits
  • Annual learning & development budget
  • Annual workaways and regular virtual & in-person socials
  • Opportunity to contribute to groundbreaking projects that shape the future of work

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