• Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business. • Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list. • Lead ABM execution to ensure coverage across target accounts, aligning with sales. • Collaborate with content and design to develop engaging content relevant to the target audience. • Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities. • Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion. • Represent Opus 2 with industry agencies, associations and special interest groups. • Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

• Work closely with Digital Specialists to design and construct Performance Marketing campaigns • Manage day-to-day campaign operations and provide real-time information and status updates to the larger client team • Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting • Launch campaigns in a timely and accurate manner • Monitor campaign performance against client goals and proactively address any issues impacting performance • Cover for colleagues during absences or whenever necessary • Craft success measurement narrative, ensuring campaign success data tells a story • Recommend strategic and tactical adjustments to achieve client goals • Deliver accurate and timely performance reports to be shared with clients • Attend success measurement calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary to provide insights and recommendations for improved performance • Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success • Maintain certifications and stay up to date on industry and platform changes • Meet or exceed documented performance goals • Continuously learn and develop technical skills to stay updated on platform changes and iterations • Cross-train in varied paid media offerings - SEM, Social & Programmatic • Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms. • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts. • Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution. • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI. • Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience. • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

【 About the company 】 At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology. The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things. > Know more about us: furbo.com | LinkedIn | Medium Tech Blog Paid Media Freelancer (Paid Search & Paid Social Expert) Job Description: Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives. Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion. Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance. Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting. Based in the Pacific Time Zone to align with team schedule and collaboration Skills and Experience: Paid Search & Paid Social Expertise: Proven experience executing and managing paid campaigns across both Google Ads and Meta Ads. E-commerce Experience: Strong background in running paid media campaigns for e-commerce businesses, with a focus on driving conversions. Data-Driven: Ability to track, analyze, and optimize based on key metrics such as CPA, CTR, and ROAS, and familiarity with Google Analytics and/or Tableau. Goal-oriented: Focused on achieving performance targets and maximizing ROI. Proactive Optimizer: Skilled at identifying opportunities for improving performance through creative testing, budget reallocation, and strategy adjustments. Time Zone: Based in Pacific Time Zone hours for seamless team collaboration. Open to meet over Zoom, as needed M-F. Project scope Duration: 3 months for the initial contract, aiming for long-term collaboration Workload: approx. 20hrs weekly