This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Performance Marketing Analyst supports our growing Affiliate and Paid Social program. This is a hands-on, execution-focused role that plays a key part in bringing performance campaigns to life across premium affiliate content placements, creators/influencers, and paid social channels. Reporting to the Channel Manager, Paid Social, this role is ideal for someone who enjoys building campaigns and coordinating partners while maintaining operational excellence. You’ll collaborate closely with internal teams, playing a critical role in launching best-in-class performance forward programs without owning overarching strategy or forecasting. If you love performance marketing, clean execution, and working with smart people who respect the craft, you’ll feel right at home. - You’ll work on real performance programs, not busywork - You’ll gain exposure to creator-led performance marketing at scale - You’ll be supported by experienced channel leadership - You’ll help build systems and playbooks, not just follow them - You’ll grow your skill set in an in-house environment that values quality, learning, and accountability Key Responsibilities: - Paid Social - Builds and traffics campaigns across Meta and Pinterest (TikTok as needed). - QA creative, audiences, URLs, and tracking prior to launch. - Monitor pacing and flag performance issues or anomalies. - Support creative testing and campaign iteration. - Maintain naming conventions, documentation, and overall account hygiene. - Affiliate Marketing - Execute and manage premium affiliate placements across content publishers, creators, and influencers. - Support outreach and onboarding of new brand-aligned, non-coupon affiliate partners. - Coordinate campaign placements, tracking links, and launch timelines. - QA tracking, attribution, and partner links within Impact. - Maintain partner documentation, notes, and performance summaries. - Support creator and affiliate workflows, including briefs, timelines, and more. - Cross-Functional & Operational Support - Partner with internal Creative and Brand teams on asset specifications, usage rights, and delivery timelines. - Support processes through documentation and internal operational improvements. - Assist with weekly reporting and performance snapshots. - Contribute to building scalable playbooks and execution checklists. Qualifications - Hands-on experience with affiliate platforms (Impact preferred) - Experience building and managing campaigns in Meta Ads Manager (Pinterest experience a plus) - Experience working with content publishers, creators, or influencer partnerships - Strong attention to detail and experience managing multiple campaigns simultaneously - Comfortable executing against an established strategy and collaborating cross-functionally - Familiarity with influencer whitelisting, creator licensing, or usage rights - Reporting in Excel, Google Sheets, or dashboards Requirements - 2–4 years of experience in affiliate marketing and/or paid social - E-commerce or enthusiast brand experience is a plus Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Sitting for extended periods of time, including, without limitation, in office settings, and during air travel. - Computer use, with or without adaptable software.

• Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business. • Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list. • Lead ABM execution to ensure coverage across target accounts, aligning with sales. • Collaborate with content and design to develop engaging content relevant to the target audience. • Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities. • Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion. • Represent Opus 2 with industry agencies, associations and special interest groups. • Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

• Work closely with Digital Specialists to design and construct Performance Marketing campaigns • Manage day-to-day campaign operations and provide real-time information and status updates to the larger client team • Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting • Launch campaigns in a timely and accurate manner • Monitor campaign performance against client goals and proactively address any issues impacting performance • Cover for colleagues during absences or whenever necessary • Craft success measurement narrative, ensuring campaign success data tells a story • Recommend strategic and tactical adjustments to achieve client goals • Deliver accurate and timely performance reports to be shared with clients • Attend success measurement calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary to provide insights and recommendations for improved performance • Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success • Maintain certifications and stay up to date on industry and platform changes • Meet or exceed documented performance goals • Continuously learn and develop technical skills to stay updated on platform changes and iterations • Cross-train in varied paid media offerings - SEM, Social & Programmatic • Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms. • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts. • Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution. • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI. • Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience. • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.