• You will own conversion optimization across the marketing website, including homepage, product pages, solution pages, industry pages, pricing paths, demo pages, trial entry points, forms, CTAs, and landing pages. • You will build the landing-page engine for Smartcat’s priority campaigns, personas, use cases, verticals, competitors, and product narratives. • You will help Smartcat win not only in traditional search, but also in answer engines and AI discovery surfaces by producing high-quality, SEO/GEO-optimized content to drive organic demand. • You will act as a Growth Automation Designer, defining and building AI-powered tools and automations to solve critical problems, streamlining the marketing team's learning, shipping, and scaling processes for website growth. • You will bring structure to how Smartcat measures and improves website performance.

• Own product-level SEO and AI Search strategies, using performance data, competitor deep dives, and audience insights to prioritize opportunities, close coverage gaps, and improve content effectiveness over time — ultimately driving qualified traffic that converts into Mercury account applications and revenue. • Partner cross-functionally with Social, Product, Product Marketing, Engineering, and Community teams to turn SEO and AEO opportunities into shipped work across channels — including blog content, YouTube scripts, social, and community surfaces • Own the technical SEO/AEO roadmap for Mercury.com, working closely with Engineering to improve page speed, rendering, and site architecture and experiment with new delivery techniques to make the site accessible and fast for both humans and bots • Build repeatable systems, AI workflows, and guidelines that increase the consistency, efficiency, and impact of Mercury’s SEO and AEO efforts • Drive SEO-driven evergreen content optimizations, working with content partners to improve performance while preserving writing quality, usefulness, and brand standards • Identify and scope high-value tools, templates, calculators, downloadable PDFs, and other multi-format assets that make Mercury content more useful, shareable, linkable, and cite-worthy • Relentlessly test new plays for improving traditional and AI search traffic and visibility — from new page types to edge caching for bots — scaling what works, stopping what doesn't, and feeding learnings back into team-wide strategy

• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total) • Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM • Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team • Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects • Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes • Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking • Conduct keyword research and competitor research • Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership • Write copy or edit existing copy to improve SEO/AEO performance • Continually expand your knowledge of SEO/AEO and mentor the team

• Develop and execute effective On-Page, Off-Page, and Technical SEO strategies. • Conduct keyword research, competitor analysis, and identify organic growth opportunities. • Optimize website content, landing pages, meta titles, meta descriptions, URLs, and internal linking. • Perform technical SEO audits and coordinate with developers to resolve website issues. • Monitor website performance using Google Analytics (GA4), Google Search Console, and other SEO tools. • Build high-quality backlinks using ethical white-hat SEO techniques. • Track keyword rankings, organic traffic, and SEO performance while preparing regular reports. • Collaborate with content writers, designers, and developers to implement SEO best practices. • Stay updated with Google's latest algorithm updates and industry trends.