• Identify opportunities for expanding product adoption within existing accounts. Present new features, upgrades, and complementary products to drive revenue growth. • Work closely with customers to ensure timely contract renewals. Focus on reducing churn and retaining clients by addressing any concerns and providing exceptional service. • Nurture and maintain strong relationships with existing clients in your assigned territory or accounts. Serve as the main point of contact for customer inquiries, issues, and escalations. • Understand clients' needs and usage of Build Ops software. Proactively engage with clients to ensure they derive maximum value from our solutions and achieve their business objectives. • Develop a deep understanding of Build Ops' products and their applications. Stay up-to-date with product developments and industry trends. • Collaborate with internal teams, including sales, customer support, and product development, to advocate for customer needs and resolve issues. • Maintain accurate and up-to-date records of customer interactions, opportunities, and sales activities using CRM tools.

• Grow market share and adoption of Genetec products • Proactively expand Genetec product usage among existing customers • Close consumption gaps by helping customers fully use the platform • Foster strong relationships that lead to customer advocacy within the public safety community • Proactively identify and pursue new business opportunities • Understand where buyers are in the buying cycle and influence early • Work closely with end user customers to understand vertical specific product needs • Collaborate with internal teams to align on current and future needs • Attend and contribute to events focused on Public Safety and Public Admin verticals • Lead and support regional/national user groups • Work closely with end user customers, channel partners, and your PAE to align on goals and strategies • Maintain disciplined, strategic, and timely CRM activity

• Drive new Mission Hero acquisition across the Army ecosystem, ensuring alignment with Defense Unicorn’s strategic growth objectives and solution capabilities. • Develop and execute capture plans, win strategies, and competitive positioning to secure new business. • Engage early with government stakeholders, primes, and ecosystem partners to shape opportunities ahead of solicitation. • Understand customer pain points, acquisition timelines, and funding paths across multiple branches of the DoD. • Identify and lead teaming arrangements that enhance technical capabilities, socio-economic positioning, or incumbent advantage. • Translate technical capabilities—such as the Unicorn Delivery Service (UDS), cATO acceleration, and edge deployments—into persuasive win themes. • Support RFI/RFP responses with market intelligence, SWOT analysis, and pricing strategy input. • Prepare regular reports on business development activities, track key performance indicators (KPIs), and analyze the effectiveness of various strategies. Use data-driven insights to refine approaches and achieve better results. • Represent the company at industry and government events to raise visibility and gather market intelligence.

• Drive new Mission Hero acquisition across the Cyber ecosystem, ensuring alignment with Defense Unicorn’s strategic growth objectives and solution capabilities. • Develop and execute capture plans, win strategies, and competitive positioning to secure new business. • Engage early with government stakeholders, primes, and ecosystem partners to shape opportunities ahead of solicitation. • Understand customer pain points, acquisition timelines, and funding paths across multiple branches of the DoD. • Identify and lead teaming arrangements that enhance technical capabilities, socio-economic positioning, or incumbent advantage. • Translate technical capabilities—such as the Unicorn Delivery Service (UDS), cATO acceleration, and edge deployments—into persuasive win themes. • Support RFI/RFP responses with market intelligence, SWOT analysis, and pricing strategy input. • Prepare regular reports on business development activities, track key performance indicators (KPIs), and analyze the effectiveness of various strategies. Use data-driven insights to refine approaches and achieve better results. • Represent the company at industry and government events to raise visibility and gather market intelligence.