• Manage the UK product portfolio throughout the product lifecycle. • Lead the successful launch and commercialisation of new products and services. • Develop product positioning, pricing strategies, value propositions and go-to-market plans. • Monitor product performance, adoption, profitability and customer feedback to drive continuous improvement. • Conduct market research, competitor analysis and pricing reviews to identify opportunities and inform strategy. • Own and evolve product messaging, ensuring consistency across all customer touchpoints. • Support sales enablement through training, launch materials and product communications. • Partner with Commercial Finance to support pricing strategy, portfolio performance and margin optimisation. • Act as a subject matter expert for key product categories, translating technical features into compelling customer benefits. • Deliver portfolio reporting, insights and recommendations to support business growth and customer retention.

• Own the strategy, roadmap, and business outcomes for a major product area within the Persado platform. • Translate market, customer, and competitive insight into a clear product vision and a prioritized, executable roadmap. • Lead discovery and delivery end-to-end: define requirements, make scope trade-offs, and ship high-quality product on predictable timelines. • Partner with engineering, design, and data science leadership to align capacity, architecture, and sequencing against product goals. • Work directly with enterprise customers and internal teams to understand user workflows, validate concepts, and measure adoption and impact. • Collaborate with marketing, sales, and customer success on positioning, launches, enablement, and feedback loops. • Define and track success metrics; use data to inform decisions and communicate progress to executive stakeholders. • Mentor and develop product managers; help raise the bar on product craft across the organization.

Role Description We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen. - Launch, structure, and scale UA campaigns on multiple channels. - Monitor key KPIs daily and make data-driven optimization decisions. - Implement AI/automation approaches to speed up analysis, testing, and workflows. - Cooperate with the Creative team. - Research and apply market insights to improve user acquisition processes. - Independently manage campaigns and make correct basic optimization decisions. - Maintain clean tracking, low error rate, and clear weekly reporting. Qualifications - Have up to 1 year of experience in user acquisition, performance marketing, or digital advertising (career switchers are welcome). - Have Upper-Intermediate English or above. - Know how to work with performance data and make optimization decisions based on metrics. - Be proactive, results-oriented, and eager to grow quickly in your career. Benefits - Remote-first setup, modern offices with activities, and all the equipment you need, plus compensation to set up your remote workplace. - Fair pay with regular reviews; after probation, compensation for education and English courses, Online Speaking Club, online library, and course access. - Medical insurance coverage, psychologist consultations, unlimited paid sick days, and 31 paid vacation days/year (incl. public holidays). - Corporate events, team-building activities, and paid participation in sports competitions. Company Description appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect, Mailkeeper, and more. - 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw. - In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category. - Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. - AdConnect and Mailkeeper build and scale our own B2B and B2C solutions. - Our mission: Flame up the world with Ukrainian products. - Our goals: Reach the top 5 product companies in the world and become a unicorn — turning Ukraine into a country where unicorns are born and thrive.

• You'll be the dedicated people manager for all Product Owners - responsible for whether they grow, stay, and get better at their craft. • You won't set product priorities or decide what any PO works on. • You'll own the things that actually determine whether a PO function scales well: career development, hiring, coaching, team health, and the community that makes the whole function stronger over time. • Line management of all POs - 1:1s, performance conversations, and compensation reviews done with both clarity and care. • Career development for every PO - levelling, individual development plans, and an honest path forward (not just a template). • Team health - engagement, conflict resolution, retention, and catching burnout before it becomes a problem. • Hiring and onboarding end-to-end - from role definition through to final hire decision. • Capacity allocation in partnership with product leadership - balancing where people are needed against where they need to grow. • A real PO community with rituals people actually value - peer learning, retrospectives that improve how the function works, not just how people feel about it. • The career ladder and competency framework - define it, keep it alive, use it consistently. • Coaching on the skills that don't appear in a backlog: stakeholder management, influence without authority, executive presence, and communication that lands.