Primer logo
Primer

Powerful no-code automation for payments and commerce.

Product Sales Specialist – Finance Suite

Product SpecialistProduct SpecialistFull TimeRemoteSeniorTeam 51-200H1B SponsorCompany SiteLinkedIn

Location

United Kingdom

Posted

6 days ago

Salary

0

Seniority

Senior

EnglishERP

Job Description

Product Sales Specialist – Finance Suite

Primer

• Support the launch motion for our wider CFO stack offering: Play a central role in coordinating the initial commercial rollout, developing familiarity with the product and helping codify how Global Accounts and Reconciliation are positioned and sold during the early phase. • Contribute to a repeatable back-book motion: Partner with Product, PMM and CS to help identify eligible merchants and participate in targeted outreach and upsell cycles as part of a broader, cross-functional effort. • Contribute to a smooth onboarding process: Partner with RevOps & Support on onboarding merchants to Global Accounts, and conducting eligibility pre-checks with downstream providers • Enable front-book bundles: Support core BDMs by positioning Global Accounts (and Reconciliation where relevant) within broader Primer new business deals to increase revenue and shorten ARR activation cycles. • Prepare the path to standalone Global Accounts selling: Continuously assess product readiness on the market, value differentiation, and competitive context to determine when Global Accounts can be credibly sold as a standalone solution. • Define the ICP, partner with RevOps on pricing considerations & deal structuring, and sales motion required to move beyond a “wedge” use case when product maturity allows. • Evaluate and progress inbound standalone opportunities where appropriate, without prematurely forcing a new-logo motion. • Translate market learning into action: Capture win/loss insights, objections, pricing feedback, and product gaps; feed structured inputs into Product, PMM, and RevOps. • Build and own the Global Accounts sales playbook: Develop and iterate a comprehensive Global Accounts sales playbook, informed by live customer interactions and early wins/losses, including: • Buyer personas and stakeholder mapping within global enterprises. • Clear articulation of Primer’s unique value proposition and differentiation for Global Accounts. • Value engineering by connecting customer pain to a value statement that resonates with each buying persona. • Primary use cases, success narratives, and qualifying criteria. • Building industry and use-case specific opportunity pipelines from back and front book merchants. • Sales motion definition (discovery, evaluation, pilot, expansion, procurement). • Objection handling, competitive positioning, and deal-risk mitigation per persona (Finance/Treasury Personas) and segment (Size, Vertical, Geo). • Lead the creation and evolution of sales collateral in partnership with Marketing and Product, including merchant bespoke pitch decks, case studies, ROI narratives, and enablement materials. • Shape and validate the Global Accounts demo experience (including demo environments), working cross-functionally to ensure it reflects real customer workflows and value. • Serve as the internal source of truth for how Global Accounts are sold at Primer, with the expectation that this playbook becomes scalable for future hires. • Drive commercial rigor: Track pipeline, revenue, and outcomes with a “controlled pilot” mindset; help define what success looks like and when/how the model should scale post-GA. • Protect merchant trust and CS ownership: Operate within clear guardrails on account engagement, partnering closely with CSMs and ensuring clean handovers and delivery quality. • Identify wider opportunities: Position Global Accounts as part of the wider proposition, particularly alongside other products within the Financial Operations product suite.

Job Requirements

  • Strong commercial fundamentals: Experience running complex sales cycles and influencing senior stakeholders across Finance/Treasury personas.
  • Necessity to build a developed financial literacy on treasury and FX management and an expertise on current solutions on those 2 topics + overall understanding of the typical CFO stack (e.g. ERP)
  • Builder mindset in ambiguity: Able to create a motion where a playbook doesn’t exist yet. We’re looking for a structured, pragmatic approach and biased toward high-quality execution.
  • Cross-functional operator: Proven ability to partner tightly with Product and PMM, balancing revenue goals with product maturity and narrative discipline.
  • Merchant-first judgement: Consultative approach with strong instincts for when to sell (or not); protecting trust and avoiding low-quality upsells.
  • Analytical and accountable: Comfortable defining ICP/qualification criteria, measuring outcomes, and operating with Salesforce and forecasting discipline.
  • EMEA-based and internally credible: Able to leverage internal context and relationships to accelerate the back-book-first approach.

Benefits

  • We are fully remote and globally distributed; and have been since day one
  • Competitive share options
  • Uncapped holiday, with 25 days minimum to be taken
  • Co-working space access across major cities
  • Workations & Company Retreat
  • The best equipment for your role
  • £500 towards your home office setup
  • Generous learning budget
  • Private Medical Insurance
  • A broad set of additional perks and benefits (*depending on location)

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