• Set and own the overall strategy for product growth enablement and solution positioning • Lead planning for enablement coverage, priority initiatives (e.g. Internal Trainings, special events, etc.), and RFP support capacity • Establish expectations and standards for how product positioning and materials evolve in response to market, buyer, and competitive change • Represent the Product Strategy & Management organization in executive forums, planning cycles, and strategic initiatives • Serve as a senior escalation point for complex deals, high‑stakes RFPs, and executive‑level client engagements • Define and enforce standards for solution narratives, RFP responses, sales assets, and client‑facing materials • Ensure product knowledge, value propositions, and competitive insights are documented, current, and easily accessible • Implement governance to maintain quality, consistency, and alignment across content • Oversee development of executive‑ready sales materials • Translate RFP activity, win/loss insights, sales feedback, and client input into clear recommendations that inform product roadmap and positioning • Partner closely with Product, Growth, Clinical, Operations, Technology, and Sales leaders to assess emerging opportunities and build business cases for new capabilities and solutions • Sponsor innovation and product concept forums to test ideas and inform future investments • Own organizational direction, operating cadence, and standards for Product Growth Enablement and Innovation • Define success metrics and reinforce a high‑performance culture • Lead, coach, and develop Product Solution Leads, setting clear expectations for strategic thinking and enterprise impact • Operate with a 12–24 month forward‑looking perspective while supporting near‑term business priorities

• Own acquisition programs across paid and owned channels • Understand client segments and develop narratives and content • Drives and facilitates Go-to-Market (GTM) for Swan products • Plan and ship acquisition experiments with AI tooling • Own GTM product positioning, launches, and growth loops

Role Description Markup AI is building the category for AI content control, and we're hiring a Director of Growth Marketing to own the function that drives pipeline. This is a builder's role: you'll set the strategy for how content, campaigns, and lifecycle marketing work together to generate demand, and you'll execute alongside an AI-native workflow rather than a traditional headcount-heavy team. You report to the VP of Marketing and own outcomes, not a task list. What You'll Own - Content & Audience Growth - Set the editorial and social strategy that builds audience and authority, and direct execution against it. - Own email as a growth channel, including newsletters and nurture programs that convert and retain, not just inform. - Use performance data to decide what to scale, evolve, or test next. - Pipeline & Demand Generation - Own the demand generation engine end-to-end, including campaign strategy, channel mix, and execution across paid social, content launches, webinars, and partner co-marketing. - Drive measurable growth in pipeline contribution, MQL-to-SQL conversion, and campaign ROI; you're accountable to the number, not just activity. - Build and continuously refine the lead lifecycle in HubSpot, including attribution, scoring, segmentation, and the marketing-to-sales handoff. - Partnerships & Brand Programs - Direct partner co-marketing strategy and prioritize where it drives pipeline versus brand awareness only. - Set standards for brand and creative consistency across all growth channels, working with outside creative resources to execute as needed. - AI-Native Operations - Build and own AI-assisted workflows across the function, including content production, campaign QA, reporting, and research, so the team operates leaner and faster than a traditional org chart would suggest. - Continuously evaluate new AI tools and approaches, and make the call on what's worth adopting versus what's hype. Qualifications - 5+ years of B2B marketing experience with direct ownership of pipeline or revenue outcomes, ideally at a SaaS or AI company. - Track record of building and scaling a growth or demand function, not just executing within one. - Deep HubSpot fluency, including workflows, attribution, lead scoring, lifecycle management, reporting. - A builder of AI-assisted marketing workflows, not just a comfortable user of AI tools. - Strong analytical instincts; you make channel and budget decisions from data, not instinct alone. - Excellent written and verbal communicator, comfortable presenting strategy and results to executive leadership. - Experience managing external partners, agencies, and vendors with minimal oversight. Benefits - A flat, informal hierarchy and quick decision-making processes. - Support in getting up to speed. - Teammates of all ages and backgrounds. - You’ll join a really international team of friendly, dynamic people who are passionate about their jobs.

Role Description The hardest part of B2B isn't closing. It's access. This role is about opening doors most people never get near, for a company that's rewriting itself AI-first while it's already winning. Passion.io is a proven, profitable company at the moment it goes all-in on an AI-first, product-led model with YouAI. Real customers, real revenue, a brand people trust. What we're building now is the B2B engine that puts our CEO in front of the right business owners, and the AI systems that make it scale. This is blue-ocean work on top of a company that already succeeded, and you'd be building it, not watching it. The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users, $75m+ revenue. We're hiring a B2B GTM / Growth Marketer - A strong IC to join our fully Remote team spread across the globe in 14+ countries who works directly with the CEO. Full-time, and hands-on from day one. Qualifications - B2B GTM operator who gets into rooms with hard-to-reach buyers. - SMB B2B experience with 24k EUR or larger contracts and the full buyer journey. - Sales-literate, not just brand. - A strategic builder: playbooks over decks. - AI-native with the ability to build an agentic team. - Direct-response brand instinct, comfortable ghostwriting and reaching as the founder. - Someone who complements a visionary CEO with focus, structure, and execution. Requirements - B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. - Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). - Positioning and ICP messaging that make YouAI the obvious choice. - The whole GTM built as AI and agentic systems, not manual labour. What winning looks like - Qualified pipeline and the right people in the room, consistently. - Matt on at least one relevant stage a quarter and a personal brand that's growing. - A documented B2B and SMB GTM playbook the team can run. - Agentic outbound systems live and working. Benefits - Own and scale our 8-figure business into SMB B2B, AI-first and fully backed. - Profit share and equity. We're building a $30m business with 30 people. - Fully remote. The team already spans 14 countries. - Equipment and vacation covered. The move: If you know how to get in front of people everyone else can't reach, and you want to build a GTM engine from the ground up directly with the CEO, apply now. 👉 Show us one door you opened that you're proud of. We read every application. 🔥 Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire. Drop Monique (our Senior Talent and People Ops Manager) a DM directly.