• Manage large-scale email marketing campaigns from development through to execution, ensuring alignment with customer lifecycle segmentation and predictive analytics strategies, with a focus on achieving a minimum CTR of 1% and a Placed Order Rate of 0.10% or higher. • Establish advanced targeting strategies based on customer segmentation and predictive analytics, optimizing precision in audience engagement to drive results, while maintaining Churn under 5% of MRR per quarter. • Continuously measure and optimize campaign performance, establishing benchmarks, recommending future tests, and working towards achieving an MRR of $50K+. • Proof and QA campaigns to ensure 100% error-free execution, leveraging robust technical knowledge to diagnose and solve any complex issues. • Conduct extensive research and analysis of competitor programs, identifying key areas of opportunity related to targeting strategies, promotional offers, and cadence/delivery timing, and deriving actionable insights for client strategies. • Leverage marketing automation, CRM, and other eCommerce technologies (e.g., Google Analytics, Klaviyo, HubSpot, Attentive) to support and enhance campaign execution, and manage client databases to run more complex analyses that generate revenue-driving insights. • Analyze and track campaign data to identify trends, uncover opportunities, and maximize performance, aiming to achieve customer acquisition, conversion, and growth goals, while consistently delivering projects that span multiple marketing channels. • Serve as the primary contact for your accounts, maintaining prompt and professional communication, including regular touchpoints through email, Slack, and video calls. Present to senior leadership within client organizations, securing their buy-in on strategic decisions. • Work closely with the sales team to teach them how to identify ideal clients, sell services, perform demos, and introduce strategies, supporting the sales process with key insights and occasionally leading sales meetings to win over clients.

• Entwicklung und Umsetzung unserer CRM-Strategie über den gesamten Customer Lifecycle (Onboarding, Aktivierung, Wiederkauf, Reaktivierung) • Planung, Aufbau und Optimierung automatisierter E-Mail- und WhatsApp-Flows (Welcome, Post-Purchase, Cross-/Upsell, Winback, Geburtstags-/Anlasskampagnen) • Segmentierung unserer Kund:innen (z.B. nach Kaufverhalten, Produktinteressen, Engagement) und Ableitung personalisierter Kampagnen • Kontinuierliche Steuerung und Optimierung der Performance anhand relevanter KPIs (z.B. Öffnungs- und Klickraten, Conversion, Wiederkaufsrate, CLV, Opt-in-Rate) • Konzeption und Durchführung von A/B-Tests (Betreffzeilen, Inhalte, Frequenz, Incentives) inklusive Ableitung klarer Handlungsempfehlungen • Aufbau und Weiterentwicklung unseres Loyalty- und Bewertungsprogramms inklusive Einbindung in die Customer Journeys • Enge Zusammenarbeit mit Customer Support, Performance Marketing und Produktmanagement, um Kundenfeedback und datenbasierte Insights in Kampagnen und Customer Experience einfließen zu lassen

• Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives. • Build best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value. • Work closely with Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand. • Own the Email & SMS marketing calendar across campaigns and automated flows. • Build, optimize, and maintain lifecycle automations in Klaviyo. • Execute SMS campaigns and automations (Postscript experience preferred). • Develop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value. • Own a structured experimentation roadmap across subject lines, messaging, offers, send times, segmentation, personalization, and creative.

• Conduct a status-quo analysis of the existing email marketing and funnel flow • Optimize lead capture (web forms, GDPR-compliant data collection, clean data forwarding) • Build email journeys & automations: Lead → info call → next step, including keep-warm (stay-engaged) sequences for contacts with a later start date • Reactivate existing database & ensure deliverability (warm up approx. 5,000 existing contacts, maintain inbox placement) • Develop and refine lead magnets