Alpurial

• You will manage and maintain our CRM system in day-to-day operations, ensuring clean, well-structured data • Plan, create and optimize newsletters as well as automated campaigns along the customer journey • Marketing automation with email flows (e.g., welcome series, reactivation, post-purchase) • Analyze relevant KPIs (open rate, CTR, conversion) and conduct A/B tests for continuous optimization • Develop and maintain segments for personalized customer communication • Contribute to initiatives for customer retention, loyalty and optimization of the customer journey

• You analyze the entire shop funnel and identify conversion barriers. • You evaluate relevant KPIs, such as conversion rate, add-to-cart rate, checkout abandonments, and landing page performance. • You optimize landing pages, product pages, and shop elements based on data. • You monitor user behavior and derive concrete actions from it. • You plan and oversee A/B tests and other optimization initiatives. • You work closely with Performance Marketing, Design, Content, and Development. • You prioritize technical and content optimizations with a focus on revenue and user experience. • You document results and present your learnings to the team clearly.

• Conceptualize and design high-converting paid ad creatives (image & video) for social ads, display, and related channels. • Produce web, campaign, and newsletter graphics that distill and reinforce our brand identity. • Develop and maintain a consistent, performance-driven visual language across all channels. • Work closely with the performance marketing team to test, analyze, and optimize creatives based on data. • Use modern design and AI tools (e.g., Adobe CC, Canva, Figma, Midjourney, Gemini) to increase efficiency and quality. • Optional: Create short motion designs or social videos that bring ads and content to life.