Role Description Tungsten Automation is seeking an experienced and results-driven Growth Marketing Manager to join our global team. The ideal candidate will have experience in planning, executing, and optimizing marketing campaigns across various channels. In this role, you will be responsible for managing end-to-end campaign processes, analyzing performance metrics, and ensuring that our marketing efforts align with our business objectives. - Develop and execute comprehensive marketing campaigns that align with business goals and target audience needs. - Collaborate with the marketing team to define campaign objectives, target segments, and key performance indicators (KPIs). - Create detailed campaign plans, including timelines, budgets, and resource allocation. - Coordinate the implementation of marketing campaigns across multiple channels, including digital, social media, email, content, and online events. - Work closely with internal teams and external vendors to produce high-quality marketing materials and assets. - Ensure campaigns are launched on time and within budget, meeting all defined objectives. - Monitor and analyze campaign performance metrics to assess effectiveness and ROI. - Conduct A/B testing and other optimization techniques to improve campaign performance. - Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns. - Communicate campaign plans, progress, and results to stakeholders at various levels of the organization. - Utilizes AI-enabled tools (e.g., chatbots, documentation automation, analytics assistants) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards. Requirements While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business. Company Description

• Develop and execute a comprehensive demand generation strategy that consistently delivers high-quality leads, accelerates pipeline growth, and drives measurable revenue impact across the full buyer journey • Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, working closely with sales to develop personalized campaigns and coordinated multi-channel touchpoints • Own paid advertising, retargeting, and digital marketing initiatives across channels (LinkedIn, display), managing budget allocation and optimizing campaigns for measurable ROI • Leverage HubSpot to build sophisticated marketing automation workflows, lead scoring models, email nurture campaigns, and attribution reporting while maintaining seamless sales integration • Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize marketing efficiency

• Serve as the primary point of contact for enterprise clients across the full customer lifecycle, building trusted relationships and deeply understanding each client’s goals, workflows, and value drivers. • Lead onboarding, implementations, and launches in close partnership with Product, Engineering, Clinical, Marketing, and B2B Operations to ensure seamless deployments and measurable impact. • Configure and optimize Neura’s platform to align with client workflows, drive frictionless patient activation, and deliver clear business outcomes. • Own customer health, retention, renewals, and expansion by proactively identifying risks, developing engagement strategies, and tracking performance against agreed success metrics. • Lead regular check-ins and business reviews, clearly articulating ROI, outcomes, and progress toward success goals. • Partner cross functionally to translate client feedback into actionable product and operational improvements, serving as the voice of the customer internally. • Co-create and refine the post sale activation and growth playbook to drive patient adoption and revenue realization. • Develop client advocacy by cultivating referenceable customers and collaborating with Marketing on case studies and thought leadership opportunities. • Continuously improve client engagement, workflows, and operational efficiency through innovative problem solving.

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X • Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI) • Stay abreast of emerging media channels and technologies to identify new opportunities for client growth • Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates • Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging • Serve as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance • Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.